Cie Games’ Car Town Streets Cruises into the App Store

  Cie Games’ Car Town Streets Cruises into the App Store

 Top Developer of Car Town - the No. 1 Car Game on Facebook - Releases First
                                   iOS Game

Business Wire

LONG BEACH, Calif. -- November 16, 2012

Cie Games, a successful social game developer and creator of the leading
automotive-based Facebook game, Car Town, today announced the global launch of
Car Town Streets, now available for free on the App Store for iPhone, iPod
touch, and iPad. In Car Town Streets, players can find, build and cruise with
all their favorite cars in a fully customizable town. The game is built on the
legacy of Cie Games’ flagship title, Car Town, which has attracted more than
46 million players and is the first Facebook game built around real-world
brands with more than 35 partners.

As part of launch, new partners and the world’s most recognizable brands
including Sony’s “Ghostbusters” and Nitto Tire will be featured in Car Town
Streets. Highlights include:

  *Ghostbusters: Feeling like there’s something strange in the neighborhood?
    Who you gonna call? Ghostbusters! Take a ride in the iconic Ecto-1 vehicle
    and visit the Ghostbusters headquarters.
  *Nitto Tire: Construct Nitto Tire shops around town. Headed for a road
    trip? Equip cars with Nitto-branded all-season street, off-road, and race
    tires.

“We are excited to partner with Cie Games, known for pioneering authentic
in-game brand integrations, to offer players a chance to interact and engage
with Ghostbusters-branded content across their mobile and social games,” said
Mark Caplan, vice president of consumer products, Sony Pictures Entertainment.
“To start, fans will have the opportunity to build the Ghostbusters fire
station and own a virtual Ecto-1 in Car Town Streets.”

"What is core to Nitto Tire is innovation in everything that we do and that
includes marketing,” said Tomo Mizutani, president of Nitto Tire USA. “Being
the first tire company involved in social gaming and now, mobile gaming in the
way that we've done with Car Town is just part of our DNA: being on the
leading edge. We know that consumer engagement is shifting to mobile devices
and particularly games, so partnering with Cie Games on Car Town Streets is
not only innovative, it's smart business."

Car Town Streets is a brand new game designed specifically for mobile gamers
and offers a different type of game play mechanic from its Facebook
predecessor. Players can join Roxy in her quest to restore the town to its
former glory when cars ruled the streets. As players find, build, and race
with all their favorite cars, new locations and missions will unlock. Other
game features include:

  *Build a car utopia: Create a town from the ground up with new roads,
    businesses, and shops. Expand the town from a dusty road stop to a
    thriving town.
  *Collect awesome cars: Explore and find over 60 favorite and iconic cars
    that will include the Pontiac GTO, McLaren F1 LM, Ford Deuce Roadster, and
    many more.
  *Race against rivals: Upgrade cars and form teams to compete in
    head-to-head race battles for ultimate victory at the Grand Prix.
  *Regular car check-ups: Keep cars running smoothly with tune-ups, tire
    changes, and performance upgrades to get the edge on opponents in races.
  *Salvage old automobiles: Tow abandoned cars found along the roadside and
    restore them to mint condition in the one-stop shop garage.
  *Assign jobs: Make cars earn cash by working fun jobs including delivering
    pizza and more!
  *Visit neighboring towns: Stopover in the next town to keep tabs on
    friends’ progress, help them out or challenge them to a race.

“2012 has been an incredible year as the Car Town franchise expands and
focuses on new mobile platforms, launches on international social networks,
and crosses over to consumer products with a toy line,” said Dennis Suggs,
president and CEO, Cie Games. “We are proud to collaborate with Sony Pictures
Entertainment and Nitto Tire for the launch of our first iOS game. We are
thrilled to debut Car Town Streets to our millions of players and offer them
the ability to take the game wherever they go.”

Car Town Streets is free-to-play and available worldwide on the iTunes App
Store today: www.playcartownstreets.com.

Game logo, screenshots, and press assets can be found here:
http://gamespress.com/product.asp?c=%28U-%2E9

For other information, follow us on www.facebook.com/CarTownStreets and
www.twitter.com/CarTownStreets.

About Cie Games

Cie Games is a leading developer and publisher of social and mobile games. Its
popular game, Car Town, is the first Facebook game built around brands and has
attracted more than 46 million players worldwide. Cie Games has developed
licensing, advertising and marketing partnerships and integrations with more
than 35 major companies and brands, including NASCAR, General Motors, Honda,
Ford Motor Company, Ferrari, Regal Entertainment Group, and Walmart. Cie Games
is based in Long Beach, California. For more information, visit
www.ciegames.com.

About Sony Pictures

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of
America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations
encompass motion picture production and distribution; television production
and distribution; home entertainment acquisition and distribution; a global
channel network; digital content creation and distribution; operation of
studio facilities; development of new entertainment products, services and
technologies; and distribution of entertainment in 159 countries. For
additional information, go to http://www.sonypictures.com/.

About Nitto Tire

Nitto Tire develops performance tires for all uses, including racing, off-road
and street. Using state-of-the-art manufacturing and testing facilities in
both Japan and the United States – Nitto provides innovative and high-quality
performance tires for the most demanding automotive enthusiasts. For more
information about Nitto or its products, visit the company’s website or
contact the company directly. Nitto is a registered trademark of Nitto Tire
U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.

Contact:

Wonacott Communications for Cie Games
John Hardin / Chan Lim
310-477-2871 ext. 667 / 670
jhardin@wonacottpr.com / clim@wonacottpr.com
or
Sony Pictures Entertainment
Steve Elzer
Senior Vice President, Media Relations
310-244-7142
steve_elzer@spe.sony.com
 
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