Young Creative Chevrolet 2013 is all About the Passion of Football

      Young Creative Chevrolet 2013 is all About the Passion of Football

  PR Newswire

  LONDON, November 16, 2012

LONDON, November 16, 2012 /PRNewswire/ --

  *Seventh annual Young Creative Chevrolet contest is launched
  *European students in fashion, photography, video and visual arts are
    invited to take part
  *Contest theme revolves around football, the planet's most popular sport
  *Chevrolet's global football sponsorships ensure high exposure for

Chevrolet marked the official launch of Young Creative Chevrolet (YCC) 2013,
the seventh annual art and design contest for European students of applied
arts. Created by Chevrolet Europe in 2007, the popular contest has steadily
grown in participation and prestige. This year's creative theme "The Football
Phenomenon" challenges young artists to explore the enduring popularity of
this global sport, which Chevrolet now supports on an equally far-reaching

Susan Docherty, Chevrolet Europe President and Managing Director, explains
that the timing and theme of YCC 2013 are ideal. "Through our football
sponsorships, we are delighted to get closer to the game and its billions of
fans around the world," Docherty says. "We believe our commitment to football
and continued support of up-and-coming artists will make for a powerful and
especially interesting YCC year."

A fresh look at football

The overarching theme of YCC 2013 is football: the game, its fans and the
passion. Creative briefs in this year's four YCC applied arts disciplines aim
to celebrate and provide unique perspectives on the phenomenon of football.

  *Fashion - The assignment is to design an eye-catching, sporty outfit that
    captures the spirit of the ultimate football fan. The outfit will be worn
    to showcase a new Manchester United Special Edition Chevrolet Aveo.
  *Photography - Beyond the glamour and thrill of professional football is
    the essence of the sport - the teamwork, the discipline, the grace under
    pressure. The assignment is to go back to the basics and capture an image
    that sheds light on football's universal appeal.
  *Video - The assignment is to create an upbeat, entertaining film that
    explains the rules and world of football to those who do not play or
    follow the sport. The piece must also try to make them into fans.
  *Visual Arts - The goal is to design, through the use of large-scale
    stickers, a Manchester United Special Edition Chevrolet Aveo, which will
    be exhibited at European motor shows. The sporty Aveo should be
    transformed into a "fan transporter" that takes avid Manchester United
    fans to the games.

The contest theme was inspired by Chevrolet's recently announced global
sponsorships of premier-league teams Manchester United and Liverpool, as well
as the One World Futbol Project, which delivers virtually indestructible
footballs to children in need. The extensive marketing and media outreach
surrounding these sponsorships will likely contribute to heightened exposure
for YCC 2013 and its winners.

YCC grows in size and status

Young Creative Chevrolet (YCC) was launched by Chevrolet Europe in 2007 to
foster creativity and support emerging artists in the early stages of their
careers. The sixth year ofYCC was marked by a notable jump in participation,
with 280 applied arts schools from 24 European countries taking part. The
growing interest in the contest may be explained not only by the
attractivemonetary prizesawarded both tonational and European YCC winners,
but also by the promise of public recognition and - in the case of European
winners - exposure to creative professions through uniquebehind-the-scenes
work experiencesand, in 2012, theYCC award nightitself.

For YCC 2013, a first jury selection will be made at the national level by
June 2013, with a maximum of three prizes awarded per discipline. The winning
entry in each discipline will advance to the European finals in July 2013.
National and European YCC juries are composed of distinguished artists in
related fields, as well as design experts, media professionals and senior
Chevrolet officers.

School registration now open

In line withYCC guidelines , applied arts schools across Europe are invited
to register online by December 31, 2012. Only students from official YCC
schools may take part in what promises to be the most competitive and
high-profile contest yet.

More information can be found here .

About Young Creative Chevrolet

Young Creative Chevrolet is the annual pan-European art and design contest
launched by Chevrolet  Europe  in 2007 to foster creativity, support
emerging artists in the early stages of their careers and reinforce core
values of the Chevrolet brand. Every year, young artists are challenged to
respond to creative briefs in selected applied arts' disciplines, such as
fashion, photography, video and visual arts. With this initiative, Chevrolet 
Europe  provides an opportunity for students not only to apply their talent,
but also interact with professionals in their respective fields and present
their work to a broad audience including the lifestyle media. In each
participating country, a jury composed of respected artists and professionals
awards a maximum of three prizes per discipline. All first-prize national
winners automatically qualify for the pan-European competition, in which an
international jury selects the best three projects in each discipline. In
addition to monetary prizes (1st place: €4,000; 2nd place €3,000; 3rd place:
€2,000), European YCC winners are offered a unique behind-the-scenes work
experience with professionals in their respective disciplines. Young Creative
Chevrolet has steadily grown from eight participating countries and 32 schools
in 2007 to 24 countries and 280 schools in 2012.  For more information on the
YCC contest, please visit  or .

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of more
than four million vehicles in more than 140 countries. It is the fourth
biggest global car brand in terms of sales and also one of the fastest growing
brands in the world.  Chevrolet cars  combine bold design, performance,
innovation and practicality. They provide outstanding value for money.
Established in the  U.S.  by Swiss émigré Louis Chevrolet in 1911, the brand
celebrated its centenary in 2011. The brand was re-launched in  Europe  in
2005. It is represented with a total of 2,500 sales and service outlets in
Western and  Central Europe . The European Chevrolet line-up includes the
Spark city car, the small Aveo sedan and hatchback, the compact Cruze sedan
and hatchback , the  Orlando  family van, the Captiva SUV, the legendary
Camaro and Corvette sports cars   and the extended-range Volt  electric
car . In 2012, Chevrolet is launching the Cruze station wagon and the  Malibu
 mid-size sedan. More information on Chevrolet can be found at  or .

Vijay Iyer Director, Chevrolet & Cadillac Communications, Chevrolet Europe
Tel.: +41-44-828-29-80 Mobile: +41-79-201-57-52 Fax: +41-44-828-25-35
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