Betty Crocker Spotlights Food Trends That Are Hot for the Holidays

  Betty Crocker Spotlights Food Trends That Are Hot for the Holidays

    Third Annual Betty 10: Red Hot Holiday Trends Launches as a Must-Have,
Insider’s Guide to Fun, Trendy Food Ideas; Angie “Bakerella” Dudley Shares an
          Exclusive Cake Pop Recipe created for Betty Crocker’s Fans

Business Wire

MINNEAPOLIS -- November 16, 2012

‘Tis the season to make the 2012 holidays full of cheer-- and there’s no
better way to do that than with festive treats inspired by the creative minds
at the Betty Crocker Kitchens. The Betty 10: Red Hot Holiday Trends spotlight
the year’s hottest food trends, each with a delicious new recipe that adds a
fresh twist to the holiday festivities. Whether food lovers are entertaining
guests at home or bringing must-have treats to a party, Betty Crocker is
helping them this holiday season with ideas and recipes inspired by today’s
hottest trends.

Bakers are always looking for ways to give a twist to traditional sweets.
Alfajores Hidden Surprise ...

Bakers are always looking for ways to give a twist to traditional sweets.
Alfajores Hidden Surprise Cookies are made by stacking Argentinean-inspired
sandwich cookies triple high. The twist is a pocket with a surprise filling.
(Photo: General Mills)

What makes a trend red hot? When it's exciting, fresh and making its mark from
coast to coast. “Our team of food lovers at the Betty Crocker Kitchens
selected what we think will be the season’s most popular food ideas. Using the
trends as inspiration, we created new recipes perfect for sharing at holiday
gatherings,” said Kristen Olson, food editor at Betty Crocker. This year’s top
food trends range from “Sweet Surprises” (traditional desserts with a surprise
filling that adds a modern twist), to “Punched Up Punch” (batch cocktails like
punch that are all about flavor - and helping the holiday host step out from
behind the bar).

Of note this season, cake pops are one of the most popular forms of dessert at
parties and gatherings across the nation. No one knows more about this trend
than the woman who made her cake-on-a-stick creations a viral sensation,
blogger and best-selling author Angie “Bakerella” Dudley. The 2012 Red Hot
Holiday Trends include an exclusive cake pop recipe – Bakerella’s Snowman Cake
Pops – that was created in partnership with Betty’s friend, Bakerella.

“Betty Crocker is an icon in the world of food and it is an honor to be able
to share this special holiday cake pop recipe with Betty’s fans,” said
Bakerella. “There was a big surge in popularity for cake pops this year and
Betty Crocker is right on the mark adding the trend to the Betty 10: Red Hot
Holiday Trends. We think people are going to love this fun recipe.”

For more on these Red Hot Holiday Trends, please visit
www.BettyCrocker.com/redhot.

The third annual Betty 10: Red Hot Holiday Trends include the following food
ideas:

1. Trend: Sweet Surprises
Bakers are always looking for ways to give a twist to traditional sweets. This
year, secret ingredients, hidden surprises and revealing colors are on the
menu.

  *Recipe: Alfajores Hidden Surprise Cookies
    Put a new twist on an old classic by stacking these Argentinean-inspired
    sandwich cookies triple high and adding a secret pocket filled with sweet
    surprises.

2. Trend: Layers. Layers. Layers.
This year has been all about layers, in everything from food to fashion. Even
the classic layer cake has been reimagined, as cake lovers revel in colorful
cakes that take layers to the extreme.

  *Recipe: 18 Layer Red Velvet Cake
    Take your holiday celebration to impressive new heights! Once you cut into
    this stunning cake, guests will go gaga over all 18 layers. You don’t have
    to reveal how easy it is to make. We won’t tell.

3. Trend: Comfort Food Remix
There are endless takes on our favorite comfort foods, and breakfast is no
exception. Restaurants, food trucks and home cooks are waking up to flavorful
new ideas inspired by a.m. favorites.

  *Recipe: Caramel Apple Crisp Tarts
    Indulgent breakfast pastry meets warm and cozy apple crisp in these
    decadent, doable tarts, perfect for holiday brunch.

4. Trend: Spirited Kitchen
Cooks and bakers everywhere are raiding the bar to add shots of flavor and amp
up the fun in their creations. But they’re not just reaching for booze!
Bitters are this season’s must-have ingredient.

  *Recipe: Chocolate Bourbon Pumpkin Cheesecake
    Just when you thought cheesecake couldn’t get any more delicious, we added
    a flavorful update from the bar: a shot of bourbon and a few dashes of
    aromatic bitters. The perfect end to a special meal.

5. Trend: Gluten Free for All
Gluten free baking has come a long way. Creative new foods and decadent treats
that EVERYONE can enjoy are on the table this holiday season.

  *Recipe: Gluten Free Chocolate Truffle Cakes
    These indulgent mini cakes are inspired by our favorite holiday treat –
    chocolate truffles. They’re filled and topped with ganache and sprinkled
    with crystallized ginger, pistachios and cacao nibs. Wrap up these tiny
    treats for the perfect gluten free gift.

6. Trend: Beer Craft
Here’s what’s on tap: beer with flavor. Craft breweries are enjoying a
resurgence and building community, one pint at a time. Home brewers and food
lovers alike are getting in on this trend too, as more and more are brewing,
cooking and baking at home with beer.

Beer Caramel Corn Trio
Our craveable, very giftable trio of popcorn is spiked with three different
kinds of beer: brown ale, stout and India pale ale. It is a perfect gift for
the hard-to-shop-for guys on your list.

  *Recipe: Chocolate Stout Caramel Corn
    Stout beer, roasted almonds and plenty of milk chocolate chunks make this
    caramel popcorn an irresistible snack.
  *Recipe: India Pale Ale Caramel Corn
    Sweet caramel popcorn gets spiked and spiced with a pour of IPA beer and a
    hint of garam masala.
  *Recipe: Brown Ale Caramel Corn
    This salty-sweet mix has all the highlights of happy hour: popcorn,
    pretzels, cocktail peanuts and beer.

7. Trend: Global Flavor Mashup
From Mexican street food to Korean barbecue, interest in global cuisines
continues to grow. And this year, mashups are the ultimate taste sensation in
the never-ending search for more and more flavor.

  *Recipe: Roasted Squash and Sweet Potato Flatbread
    Piled high with Indian-spiced roasted vegetables and fresh mozzarella,
    then topped with salted pistachios and cilantro, this hand-held appetizer
    is the life of the party.

8. Trend: Punched Up Punch
This year, punch is back on the menu at creative cocktail bars across the
country. Batch cocktails like punch have a renewed focus on flavor and are
perfect for the holiday host who wants to step out from behind the bar.

  *Recipe: Sparkling Ginger Hard Apple Cider
    This fruity, sparkly, bubbly, big-batch cocktail gets its signature kick
    from hard cider, bourbon and ginger liqueur. It’s a modern take on punch
    that’s perfect for entertaining.

9. Trend: Family Kitchen
Families are getting creative in the kitchen, with adults and kids using
playful recipes as a way to connect over food and craft. Together, they are
making so much more than food – they’re making memories.

  *Recipe: Elf Food
    A surefire way to lure elves from their hiding spots: combine candy
    sprinkles, maple syrup and tiny doughnuts (made from Cheerios!) for an
    irresistible mix.

10. Trend: Cake Pops on Top
Cake and creativity are the key ingredients needed to make adorable cake pops.
Whimsical designs and sweet decorations add fun and personality to these cute
confections. And no one does cake pops better than blogger and best-selling
cookbook author Bakerella.

  *Recipe: Bakerella’s Snowman Cake Pops
    Betty’s friend Bakerella created these jolly snowmen (with two eyes made
    out of sprinkles, not coal) that are almost too cute to eat. Almost.

11. BONUS Trend: Top Dog
It’s clear that for many, pets are family. From upscale ‘barkery’ treats to
homemade canine cookies - man’s best friend is living (and eating up) the good
life.

  *Recipe: Paw Print Dog Treats
    Bow wow! These super cute, extra-easy treats – featuring paw prints made
    with melted carob and peanut butter – will be your pup’s new favorite.

About Betty Crocker
Since her creation in 1921, Betty Crocker has enjoyed a distinguished history
as a multimedia superstar. Featured in radio, TV, print, and now online, this
cultural icon has rightfully earned her reputation as the “Original First Lady
of Food” and a trusted source of inspiring-but-doable food ideas. Minneapolis,
Minnesota is the home of the Betty Crocker Kitchens, where a team of culinary
experts develop food ideas that combine trends with consumer needs.

Since first published in 1942, more than 75 million Betty Crocker cookbooks
have been sold. BettyCrocker.com is one of the top websites in the food
category. The website features Ask Betty, a resource that allows consumers to
search the kitchen files for instant answers from Betty Crocker Kitchen
Experts. Betty Crocker’s Facebook community has over 2 million fans that enjoy
interacting with the brand, and millions have downloaded Betty Crocker’s
mobile app. Betty Crocker branded products garner more than $1 billion in
sales annually. For more information, visit www.bettycrocker.com.

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Contact:

For General Mills:
Exley PR
Mary Jo Exley, 952-835-1306
mj@exleyPR.com
or
General Mills
Julie Johnson, 763-764-8088
BrandPR.Media@genmills.com
 
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