Dos Equis Stay Thirsty Grant Funds Expedition of Uganda's Rwenzori Glaciers

 Dos Equis Stay Thirsty Grant Funds Expedition of Uganda's Rwenzori Glaciers

Two Dos Equis fans win $25,000 to make their dream a reality and keep life
interesting

PR Newswire

NEW YORK, Nov. 16, 2012

NEW YORK, Nov. 16, 2012 /PRNewswire/ --Dos Equis announced last night that
Nathan Dappen of Highland Park, NJ, and Neil Losin on Boulder, CO are the
winners of the inaugural Dos Equis Stay Thirsty Grant, a reward of up to
$25,000 given to make fans' most ambitious dreams into reality. Nathan &
Neil's adventure to document the disappearing Rwenzori Mountain & Glaciers of
Uganda won the grant after receiving the most votes online. The content they
capture during their expedition will be featured on the Dos Equis Facebook
page and website.

(Logo: http://photos.prnewswire.com/prnh/20121116/NY14608LOGO )

"Neil and I are thrilled that our dream of exploring Uganda will be
fulfilled," said Dappen. "Thanks to Dos Equis and the Stay Thirsty Grant,
we'll have an experience of a lifetime documenting the Rwenzori for
generations to come."

Earlier this year, fans were encouraged to submit videos detailing their most
ambitious adventure to Dos Equis for the chance to be chosen through a
national online vote to live out that very dream. The adventure-seeking team
celebrated the win in style at last night's Dos Equis New York Legendary
Masquerade, which featured a guest appearance by the Most Interesting Man
himself.

"Our mission is to inspire and facilitate an interesting life, and the Stay
Thirsty Grant is another example of how we connect with our fans," said Nipa
Parekh, Senior Brand Director for Dos Equis. "Whether it's with Nathan and
Neil, or our future winners, we cannot wait to follow their most interesting
experiences."

Nathan and Neil will retrace the steps of a group of Italian explorers from
1906 and document how the unique plants, animals and people of the Rwenzori
Mountains are coping with the challenge of climate change. They'll produce an
epic short film that documents their travel in Africa and 100 years of climate
change; this will also help teach how to preserve one of the world's most
amazing places. And, of course, they'll make a toast to Dos Equis and its fans
on the top of these disappearing mountains and glaciers.

To help fans Stay Thirsty, Dos Equis will give another chance to make their
most interesting dreams a reality with another round of entries and
submissions for the Stay Thirsty Grant. Starting today through December 15th,
fans can visit http://mostinterestingacademy.com/staythirstygrant where they
can submit a short video detailing their most unique adventure. The top
finalists will be announced on December 18th, and fans can vote on the final
winner through January 6th for a chance to be awarded a grant of up to
$25,000.

For the most up to date information on Dos Equis, the Stay Thirsty Grant, or
Most Interesting Academy, visit Facebook.com/DosEquis.

About the Most Interesting Academy
Dos Equis Most Interesting Academy's mission is to inform, inspire and equip
adult fans with the tools and knowledge necessary for leading an extraordinary
life. Through an interactive online community at MostInterestingAcademy.com
that features unique content created by notable bloggers and artists, and
compelling experiences across the U.S., the Academy provides all the elements
to keep life interesting.

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary
of Heineken International BV, the world's most international brewer. European
brands imported into the U.S. include Heineken Lager, the world's most
international beer brand; Heineken Light; Amstel Light, a leading imported
light beer brand; Newcastle Brown Ale, the leading imported ale in the United
States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive
U.S. importer for the Dos Equis, Tecate, Tecate Light, Indio, Sol, Carta
Blanca and Bohemia brands from Mexico. For a safe ride home, download the
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Contacts:

Ashley Calame, (212) 819-4867
Ashley.Calame@edelman.com

Dave Brigandi, (212) 704-8177
David.Brigandi@edelman.com

SOURCE HEINEKEN USA Inc.

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