Call Of Duty®: Black Ops II Delivers More Than $500 Million In Worldwide Retail Sales In First 24 Hours

   Call Of Duty®: Black Ops II Delivers More Than $500 Million In Worldwide
                        Retail Sales In First 24 Hours

PR Newswire

SANTA MONICA, Calif., Nov. 16, 2012

SANTA MONICA, Calif., Nov. 16, 2012 /PRNewswire/ --Activision Publishing,
Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),
today announced that for the fourth consecutive year, the Call of Duty®
franchise has delivered the biggest entertainment launch of the year. The
highly-anticipated Call of Duty®: Black Ops II has achieved an estimated
sell-through of more than $500 million worldwide in the first 24 hours of its
release, according to Chart-Track, retail customer sell-through information
and internal company estimates.

"With first day sales of over half a billion dollars worldwide, we believe
Call of Duty is the biggest entertainment launch of the year for the fourth
year in a row," said Bobby Kotick, CEO, Activision Blizzard, Inc.
"Life-to-date sales for the Call of Duty franchise have exceeded worldwide
theatrical box office receipts for "Harry Potter" and "Star Wars," the two
most successful movie franchises of all time. Given the challenged
macro-economic environment, we remain cautious about the balance of 2012 and

On November 13, 2012, millions of fans attended more than 16,000 midnight
openings at retail stores worldwide. Reflecting the wave of excitement that
swept the globe, Call of Duty: Black Ops II drove social conversation in its
first 24 hours as it was a top trending topic globally on Twitter in 23 cities
worldwide. Additionally, there have been more than 30 million YouTube video
views of the game's live-action 'Surprise' launch trailer since its release on
October 29, 2012.

"Call of Dutyhas become more than a product people buy, it's a brand people
buy into. And every November we do more than just the launch of a game, we
kick off an annual, unofficial but worldwide phenomenon called the Call of
Duty season," said Eric Hirshberg, CEO of Activision Publishing."I want to
thank our incredible team at Treyarch for making an amazing game, everyone at
Activision for making this brand a force of nature and our retail partners for
their unprecedented support of this franchise. But most importantly I want to
thank our millions of fans for their continued support and loyalty and for
making us better every day."

Call of Duty: Black Ops II is available at retail locations worldwide on the
Xbox 360 video game and entertainment system from Microsoft, PlayStation®3
computer entertainment system, and Windows PC. The title is also expected to
be released in North America for the new Wii U™ game system from Nintendo on
November ^ 18, 2012.

The game is rated "M" (Mature – Blood and Gore, Intense Violence, Strong
Language, Suggestive Themes, Use of Drugs – content suitable for persons ages
18 and older) by the ESRB.

More information on Call of Duty: Black Ops II can be found at or on Fans
can also follow @Treyarch on Twitter.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, South Korea, mainland China and the
region of Taiwan. More information about Activision and its products can be
found on the company's website,

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including statements about the
expected success of Call of Duty: Black Ops II and expected release of a
version of the title for the Wii U, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard's most recent annual report on Form
10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release, and neither
Activision Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements are
not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other factors,
some of which are beyond its control and may cause actual results to differ
materially from current expectations.

Activision Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.

Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either registered
trademarks or trademarks of Microsoft Corporation. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. Wii U is a trademark
of Nintendo.

SOURCE Activision Publishing, Inc.

Contact: Maryanne Lataif, SVP, Corporate Communications, Activision
Publishing, Inc., +1-310-255-2704,
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