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American Express Travel Debuts Website Redesign

  American Express Travel Debuts Website Redesign

    Refreshed Website Offers a More Personalized, User-Friendly Experience

Business Wire

NEW YORK -- November 16, 2012

American Express Travel announces a redesign of the brand website that will
deliver an intelligent, user-friendly interface to customers. The newly
enhanced amextravel.com, developed in partnership with Orbitz Worldwide,
features an upgraded Pay with Points experience, making it easier for American
Express Cardmembers to redeem Membership Rewards® Points for travel; the
ability to create a personalized travel profile to store travel preferences;
and a new Travel Insiders page, connecting consumers with Travel Counselors,
who have highly developed expertise in destinations and special interest
areas.

“We want our consumers to have the best possible experience with American
Express Travel, whether they’re booking online or with an agent,” said Lisa
Durocher, senior vice president and general manager of American Express
Travel. "The new and improved website combines the ease of booking online with
the customer service and expertise American Express is recognized for.”

The website now features a simplified Pay with Points experience, allowing
Cardmembers to utilize the popular benefit to offset travel costs by using
Membership Reward Points to pay for a portion or all of a flight, pre-paid
hotel, rental car, cruise or vacation booking. Immediately upon logging in to
the refreshed website, Cardmembers will now see the amount of Membership
Rewards Points available in his or her account and the cost of upcoming trips
in points before they book. At any time prior to completing eligible bookings,
consumers have the option to pay with points and choose how many points he or
she may want to allocate for the trip.

The new web experience also provides Cardmembers with a unique travel profile
where they are reminded throughout the booking experience of their available
Cardmember benefits – for example a Platinum Card member might be prompted to
utilize airport lounge access for a booked flight, while a Gold Cardmember
might be notified of benefits exclusive to them. The profile also stores past
and future bookings, travel preferences such as window or aisle seat for air
travel, and loyalty program information for airlines and car rental companies
so that consumers can easily navigate through the online booking process.

For those seeking the guidance of a travel agent, the new Travel Insiders page
enables consumers to connect with an expert that matches his or her travel
needs. Travelers can select an agent with specialized knowledge in one of 80
destinations and over 20 special interest areas, such as Destination Family or
Culinary and Wine.

The newly enhanced website is a collaboration with Orbitz Worldwide, whose
distribution partnerships deliver superior technology and exceptional service
to power customized travel solutions for thousands of partners globally. Other
site benefits include: 24/7 customer service, competitive rates, and for
Cardmembers, one extra Membership Rewards Point on each eligible dollar spent
when booking travel through the website using an eligible, enrolled American
Express® Card.

About American Express Travel

American Express entered the travel agency business in 1915 and today operates
one of the world's largest travel agency networks in more than 140 countries
worldwide.www.AmexTravel.com

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success. Learn more at americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/companies/american-express, twitter.com/americanexpress, and
youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, business
travel, and corporate card

Contact:

American Express
Marisa Schneer, 212-640-2228
Marisa.s.schneer@aexp.com
 
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