Ruger Named "Manufacturer of the Year" for Sixth Year in a Row

  Ruger Named "Manufacturer of the Year" for Sixth Year in a Row

Business Wire

SOUTHPORT, Conn. -- November 16, 2012

Sturm, Ruger & Company, Inc. (NYSE: RGR) has been presented with the Firearms
Manufacturer of the Year award by the National Association of Sporting Goods
Wholesalers for the sixth consecutive year during the Association's 39th
Annual Meeting in Orlando, Florida. The award was presented to Ruger Vice
President of Sales and Marketing Chris Killoy by NASGW Chairman of the Board
Jack Baumler of W.L. Baumler Company.

"We are extremely pleased and grateful to receive this award once again," said
Killoy. “We continue to strive to meet the needs of independent wholesalers
and the demands of their customers, the retailers and consumers, through
development and timely delivery of innovative new products. We also focus on
marketing promotions and communication tools that will benefit distributors of
Ruger firearms as strong wholesaler support and cooperation are vital to our
success. We thank NASGW members for their continued business and support,”
Killoy concluded.

NASGW Wholesaler members evaluate the performance of manufacturers on
distribution policy, marketing, sales and promotion, logistics and operations,
and NASGW and industry support. The assessment of manufacturer performance is
designed to provide a balanced appraisal that recognizes the best manufacturer
in each respective category. The NASGW Awards recognize top manufacturers who
best demonstrate a commitment to two-step distribution and who provide
outstanding value and service.

For more information on Ruger's entire line of award winning pistols, rifles,
revolvers and shotguns, visit Ruger.com or Facebook.com/Ruger.

About Sturm, Ruger

Sturm, Ruger was founded in 1949 and is one of the nation’s leading
manufacturers of high-quality firearms for the commercial sporting market.
Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities
located in Newport, NH and Prescott, AZ.

The Company may, from time to time, make forward-looking statements and
projections concerning future expectations. Such statements are based on
current expectations and are subject to certain qualifying risks and
uncertainties, such as market demand, sales levels of firearms, anticipated
castings sales and earnings, the need for external financing for operations or
capital expenditures, the results of pending litigation against the Company,
the impact of future firearms control and environmental legislation, and
accounting estimates, any one or more of which could cause actual results to
differ materially from those projected. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of the
date made. The Company undertakes no obligation to publish revised
forward-looking statements to reflect events or circumstances after the date
such forward-looking statements are made or to reflect the occurrence of
subsequent unanticipated events.

Contact:

Sturm, Ruger & Company, Inc.
Ken Jorgensen, 203-259-7843
Director of Media Relations
kjorgensen@ruger.com
 
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