DG Donates TV Spot Distribution of Hurricane Sandy Relief Public Service
Advertisements for Ad Council
Ad Council PSAs Show Impact Donations Can Make
NEW YORK, N.Y., Nov. 16, 2012 (GLOBE NEWSWIRE) -- via PRWEB - In the aftermath
of Hurricane Sandy, which cost over 100 lives and left millions in dire need
on the East Coast, the Ad Council launched a new series of television, radio,
print and Web public service advertisements (PSAs) encouraging Americans to
help by making financial contributions to charitable relief organizations.
Distributed pro bono nationwide by DG (Nasdaq:DGIT), the campaign spots
highlight the significant impact that even a small monetary donation can make.
Monetary donations enable relief organizations to react with speed and
specificity across all critical sectors, for both immediate relief and
long-term recovery operations, providing the most urgently needed supplies and
services to those affected by the storm.
The relief campaign began airing on November 5th, and will continue through
the next year, on behalf of charitable relief organizations, such as the
Center for International Disaster Information, the U.S. Agency for
International Development, The UPS Foundation, the National Voluntary
Organizations Active in Disaster and InterAction. The PSAs direct viewers to
sandy.adcouncil.org, a mini-site that includes links to donate to relief
organizations providing necessary supplies and crucial services to those in
"We know from our experience in addressing crises such as Hurricane Katrina
and the earthquake in Haiti that Americans respond quickly and generously
following disasters to offer a helping hand," said Peggy Conlon, president and
CEO of the Ad Council. "We're proud to join this wonderful collaboration to
develop consistent messaging that will educate Americans about the benefits of
monetary donations to support those affected by this crisis and future relief
efforts, and grateful to DG for donating the distribution of the PSAs."
"When a crisis like Sandy hits, it's more important than ever to be able to
help those in need, and part of that includes having the technology and
disaster recovery plan in place to ensure that mission critical messaging
reaches broadcasters and those in need as quickly as possible. Despite the
damage to many cloud services that power many other distribution services, DG
was able to deliver and distribute the Ad Council spots without interruption
using our hybrid satellite and private internet delivery platform," said Mike
Caprio, VP of Video, Broadcast & Connected Devices, DG.
The Ad Council was able to act quickly after the hurricane to develop the PSAs
because of their partnership with a new disaster relief coalition. The
public/private sector coalition of humanitarian and aid organizations came
together in 2011 following the Joplin tornados with the goal of developing
consistent messages that can be used in times of crisis to motivate people to
donate money to support domestic and international disaster relief efforts.
Coalition members include the Center for International Disaster Information,
the U.S. Agency for International Development, The UPS Foundation, the
National Voluntary Organizations Active in Disaster and InterAction.
The Ad Council
The Ad Council (http://www.adcouncil.org) is a private, non-profit
organization with a rich history of marshalling volunteer talent from the
advertising and media industries to deliver critical messages to the American
public. Having produced literally thousands of PSA campaigns addressing the
most pressing social issues of the day, the Ad Council has effected, and
continues to effect, tremendous positive change by raising awareness,
inspiring action and saving lives. To learn more about the Ad Council and its
campaigns, visit http://www.adcouncil.org. For more information, please visit
http://www.adcouncil.org. You can also visit http://www.facebook.com/adcouncil
or follow the Ad Council on Twitter @AdCouncil.
DG connects over 11,000 global advertisers and agencies with their targeted
audiences through an expansive network of over 6,000 television broadcast
stations and over 11,500 web publishers in 75 countries. The Company's
television division utilizes best-in-class network and content management
technologies, creative and production resources, digital asset management and
syndication services that enable advertisers and agencies to work faster,
smarter and more competitively. The Company's online division, MediaMind,
allows marketers to benefit from optimized management of online advertising
campaigns while maximizing data driven advertising. For more information,
The Ad Council
This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
CONTACT: DG and MediaMind
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