General Motors Names Search Optics a Turnkey Dealer Marketing Partner

    General Motors Names Search Optics a Turnkey Dealer Marketing Partner

PR Newswire

DETROIT, Nov. 16, 2012

DETROIT, Nov. 16, 2012 /PRNewswire/ --General Motors has named Search Optics,
one of the nation's leading automotive digital marketing solutions providers,
a turnkey marketing partner for digital marketing initiatives within its
dealer base nationwide.

"We have been working with many of GM's top dealers for years," said David
Ponn, Search Optics' CEO. "Now, as an iMR Turnkey Vendor, we will be able to
expand our successes, developing strategic marketing initiatives to increase
the digital presence for a larger number of GM dealers, thereby helping to
increase auto sales overall."

Under the iMR program, Search Optics provides the GM dealer network with a
number of digital solutions, including managed paid search for desktop and
mobile applications, display advertising, site submission, social media,
reputation management plus-up, search engine optimization (SEO), video SEO and
mobile apps. All of Search Optics' solutions are aligned with its proprietary
UPTRACS® performance tracking technology, which is used to optimize digital
marketing campaign performance and connect every dollar spent to a phone call
or a lead, while also maximizing lead conversion.

"Search Optics is one of the nation's leading digital marketing companies and,
therefore, an excellent partner to support our marketing efforts as we move
into more progressive online and digital interactions with our customers,"
said Parrish Hadley, internet director at Houston, Texas-based Beck and
Masten Buick GMC, one of the top GMC dealerships in the nation. "This year
alone we've seen an uptick in leads which have resulted in increased sales. We
attribute this success, in part, to new strategies developed by Search

About Search Optics
Search Optics is a digital marketing company that specializes in custom,
integrated solutions with an emphasis on face-to-face client interaction. The
company uses an uncommon blend of progressive technology and human interaction
to turn virtual traffic into measureable results. Search Optics, which was
founded in 1998, has corporate offices in San Diego, Detroit and Toronto, and
field locations in major markets throughout the U.S. and Canada. For more
information, please visit

SOURCE Search Optics

Contact: Brianna Blust, Lambert, Edwards & Associates, +1-313-309-9531
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