Kellogg builds snacks business with strong brands and smart innovation

    Kellogg builds snacks business with strong brands and smart innovation

New products for 2013 include crunchy granola bars, guilt-free treats,
delicious cookies and savory crackers

PR Newswire

BATTLE CREEK, Mich., Nov. 15, 2012

BATTLE CREEK, Mich., Nov. 15, 2012 /PRNewswire/ --

  oNutri-Grain debuts Fruit Crunch granola bars made with whole grain and
    real fruit
  oNew @Special KUS snacks help you stay on your weight management track:
    Honey Barbecue cracker chips and 100-calorie Blondie Bites
  o@Pringles re-launches Stix, debuts French Onion Dip crisps
  oThe Keebler Elves bring back peanut butter Pitter Patter Cookies,
    introduce fudge-dipped peanut butter pretzels

Kellogg is an established breakfast leader, and now the acquisition of
Pringles and the continued introduction of new products from its other
well-known snacks brands are giving the company a similar status in the snacks
marketplace.

"We have such a strong line-up of snack brands, including Pringles, Cheez-it,
Special K, Keebler and Nutri-Grain," said Alan Gravely, senior vice president
of marketing and innovation for Kellogg Snacks. "So we are building off these
brands with new products that reflect our deep understanding of people's
evolving taste preferences and nutrition needs." 

Products debuting from Kellogg Companies Snack brands include cereal bars,
crackers, crisps and cookies.

New from Nutri-Grain®
Wholesome snacks continue to grow in popularity and innovation is the key to
this rapidly growing category. In fact, 47 percent of wholesome snack sales
last year were of products that were not on the market in 2007[i].
Nutri-Grain, a long-time cereal bar favorite, is expanding its appeal with new
Nutri-Grain Fruit Crunch. These crunchy granola bars are a delicious
combination of 20 grams of whole grain and real fruit.

Special K® Snacks
Kellogg's continues to expand the Special K brand's lineup of smart snacks for
weight managers. These new products reflect the understanding that people's
taste preferences tend to move from sweet to savory as the day progresses.

Special K Blondie Brownie Bites feature chocolate chips along with delicious
vanilla and butterscotch flavor in the tradition of blondie brownies you make
at home. They come in 100-calorie pouches, making them an ideal on-the-go
treat.

The Special K Pastry Crisps line is also expanding with a new Berry Streusel
variety. Each serving has two lightly sweet, crisp pastries with filling on
the inside and a sweet drizzle on the outside. With 100 calories for two
crisps, they are a delicious snack choice that helps you stay on track.

Also from Special K, new Honey Barbecue cracker chips are a savory snack that
satisfies cravings with 110 calories per 27-chip serving.

FiberPlus® adds Protein
Many people are seeking positive nutrition from their snacks, particularly
protein and fiber. To satisfy this need, Kellogg debuts FiberPlus Antioxidant
Protein Chewy bars, available inMixed Nut and Peanut. These delicious bars
provide 10 grams of protein and 7 grams of fiber as well as vitamin E and
zinc.

From the Keebler® Hollow Tree
The Keebler Elves have been busy reprising a classic favorite and baking up
new creations. Keebler Pitter Patter peanut butter sandwich cookies make
their return, appealing to cookie lovers' sense of taste and nostalgia. For
pure indulgence, Keebler is launching new Chips Deluxe Triple Chocolate.

Keebler also has a new sweet and salty treat for on-the-go snacking with the
new Peanut Butter-filled Fudge-dipped pretzels. These bite-sized treats are
covered in either chocolate fudge or white fudge and packaged in single-serve
pouches.

New Rice Krispies Treats Flavors
Sometimes people just want a comforting snack to share with someone special
and there are now two new versions of the traditional and much loved Rice
Krispies Treats Squares that are ideal for just that. New Double Chocolatey
Chunk Rice Krispies Treats combine cocoa rice with chocolate chunks, with the
bottom dipped in chocolate. Buttery Toffee Rice Krispies Treats feature a
buttery flavor with toffee bits topped and chocolatey drizzle.

More Flavorful Additions
Because many snack fans want a range of flavors, Pringles is introducing
French Onion Dip flavor crisps and is re-introducing Pringles Stix in three
flavors: Honey Wheat, Pizza and Cheese. The brand is also adding new flavors
of Pringles Multigrain including Sour Cream & Onion, and Farmhouse Cheddar.

Cheez-It fans also get to enjoy a new smooth, mild option with the arrival of
Cheez-it Provolone crackers. It's the first appearance of the unique taste
for Provolone in the cracker category.

About Kellogg Company/
Driven to enrich and delight the world through foods and brands that matter,
Kellogg Company (NYSE: K) is the world's leading producer of cereal, second
largest producer of cookies and crackers and - through the May 2012
acquisition of the iconic Pringles® business - the world's second largest
savory snacks company. In addition, Kellogg is a leading producer of frozen
foods. Every day, our well-loved brands - produced in 18 countries and
marketed in more than 180 countries - nourish families so they can flourish
and thrive. With 2011 sales of more than $13 billion, these brands include
Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®,
Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles, Rice Krispies®, Special K®,
and many more. To learn more about Kellogg Company, including our corporate
responsibility initiatives and rich heritage, please visit
www.kelloggcompany.com.

[i] Source: Nielsen – FDMX – Total Year 2010, 2011 Ending 12-31-11

SOURCE Kellogg Company

Website: http://www.kelloggcompany.com
Contact: Kellogg Media Hotline, +1-269-961-3799, Media.hotline@kellogg.com
 
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