Hipcricket Enhances Mobile Sweepstakes Capabilities to Build

Hipcricket Enhances Mobile Sweepstakes Capabilities to Build Upon
Engagement Successes Seen by Brands 
Additions to AD LIFE(R) Platform Also Save Marketers Time and Money
in Increasingly Popular Instant Win Programs 
NEW YORK, NY -- (Marketwire) -- 11/15/12 --  Hipcricket(R), Inc.
("Hipcricket"), the one-stop mobile marketing and advertising
subsidiary of Augme(R) Technologies, Inc. (OTCBB: AUGT) ("Augme"),
today announced an enhanced rules engine that enables advertisers and
marketers to easily configure customized high-engagement instant
win/sweepstakes programs from a single, scalable user interface
integrated within Hipcricket's AD LIFE(R) ("AD LIFE") mobile
advertising and marketing platform.  
Now available to Hipcricket clients, the capability shortens the time
to market and reduces the client cost for what was previously
customized work. 
Sweepstakes campaigns have proven to generate a much higher
engagement rate compared to classic awareness campaigns. A major
retailer customer of Hipcricket added a sweepstakes component to an
existing awareness campaign and saw the monthly campaign engagement
rate multiplied by 19. 
In increasing numbers, brands are turning to sweepstakes programs
across their mobile advertising and marketing efforts. A major
broadcast customer of Hipcricket executed 60 percent more sweepstakes
campaigns in the first half of Fiscal 2013 (March-August 2012)
compared to the first half of Fiscal 2012. A large beverage company
customer ran nearly three times more sweepstakes campaigns in the
first half of Fiscal 2013 compared to the First half of Fiscal 2012. 
Hipcricket's instant win/sweepstakes technology/complex rules engine
can be used in both mobile advertising and marketing campaigns such
as banner ads or mobile landing pages as well as Hipcricket's first
to market and unique scratch ticket product that replicates a lottery
scratch ticket experience on a mobile phone to increase customer
Within the AD LIFE platform, the administrator can easily upload a
list of randomized codes that represent various prizes associated
with the instant win/sweepstakes program. Once the program is
running, the system will randomize the prize list as it assigns
prizes to winners based on the predefined rules associated wit
h the
program. Each will include various logic statements, which would be
manually selected when setting up/customizing the profile. Examples

--  Each user can enter X times each (day/week/entire campaign)
--  The following states are eligible (check-box list of states)
--  Probability to win is 1-in-X
--  Maximum prizes each day is X

"The enhancement to the AD LIFE platform speeds up what had previously
been a complex, and often times costly process," said Mark Baker,
Hipcricket's Chief Development Officer. "It brings efficiencies that
our clients desire and increases the engagement rate." 
The AD LIFE platform empowers marketers to create, manage and
optimize their mobile advertising campaigns throughout the customer
engagement lifecycle -- both pre-and post-click -- across all mobile
media, including mobile ads, SMS, QR codes, mobile sites, and
About Hipcricket
 Hipcricket, Inc., a wholly-owned subsidiary of
Augme Technologies, Inc. (OTCBB: AUGT), is the one-stop mobile
marketing and advertising company that empowers brands, agencies and
media properties to engage customers, drive loyalty and increase
sales. Hipcricket's customers connect with consumers across every
mobile channel, including SMS, 2D/QR codes, mobile websites,
advertising networks, social media and branded apps. Hipcricket's
proven technology, strategic and marketing services and experienced
account management teams have provided measurable success to a broad
range of national and regional brand-name leaders (e.g., Macy's,
MillerCoors, Clear Channel) across an industry-leading 225,000+
campaigns. The company has also created the first comprehensive
mobile ad network that taps into the buying power of the mass market
with industry-leading capabilities to target customers via location
and highly-specific demographic information across SMS, display, rich
media and video. 
Hipcricket is based in New York, with operations in Seattle, Dallas,
Chicago, Atlanta, Los Angeles, San Francisco and Miami. 
Hipcricket, Inc.
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