GoSpotCheck Releases Software That Helps Companies Capture, Organize and Share
DENVER, Nov. 15, 2012
Welcomes Former Coca-Cola CMO Sergio Zyman as Investor and Advisor
DENVER, Nov. 15, 2012 /PRNewswire-USNewswire/ --GoSpotCheck, a provider of
mobile and web-based software that enables businesses to collect
on-the-ground, real-time retail data and intelligence, today announced that
its proprietary software is now available to any business seeking to better
understand how effectively their in-store marketing plans are being executed.
GoSpotCheck's new technology promises to streamline in-store marketing
operations for consumer product goods brands.
Additionally, the company announced today that former Coca-Cola Chief
Marketing Officer, Sergio Zyman, is joining the company as an investor and
GoSpotCheck in the Retail Space
GoSpotCheck is an enterprise Software-as-a-Service web and mobile application
for monitoring in-store retail activity. The smartphone application enables
field based employees, from field representatives to merchandisers, to better
capture and share intelligence while visiting various retail locations. The
web based reporting dashboard, Mission Control™, enables managers to then view
these insights in real-time, giving them better data from the field to improve
decision making. GoSpotCheck's technology improves business processes by
reducing both the amount of time spent processing reports from the field and
the likelihood of human error from manual data entry.
GoSpotCheck Introduces Mission Control^TM
GoSpotCheck's intuitive software, seamlessly integrated with an Android or
iPhone app, allows any company's retail team member to participate in custom
tailored "missions" set up by their managers. These missions consist of
answering questions and taking pictures at locations that have been specified
by a manager. The information gathered provides real-time store-level
intelligence on how products, promotions and advertisements are being
The data from these missions is available to clients in real-time through
GoSpotCheck's proprietary reporting dashboard, Mission Control^TM. GoSpotCheck
uses a number of tools to ensure that the data is accurate, including GPS
tagging, time & date stamps on pictures, and a user's history.
CEO Matt Talbot said, "We are in the middle of an information transformation
that is being set loose by mobile computing technology. Businesses now expect
to get real-time insights into their operations, but without the necessary
tools, it is just a fantasy. We enable these field team members to capture and
share data in a seamless and natural way. We plan to be the go-to platform for
businesses to understand their store-level operations. Our platform enables a
new age of understanding for retailers and manufacturers to ensure that they
maximize their profitability."
Sergio Zyman joins GoSpotCheck
Named one of the three great pitchmen of the 20th Century by TIME magazine,
former Coca-Cola Chief Marketing Officer, Sergio Zyman is the Chairman and
Founder of Zyman Group and has more than 30 years of marketing experience. The
author of several books on marketing strategy, Zyman has also worked at
PepsiCo and Proctor & Gamble. Zyman's knowledge and expertise will be
invaluable as the company continues to adapt its technology and attract new
Zyman recognized the vast market potential for GoSpotCheck's offering as
companies spend an estimated $500 billion in trade promotions every year, and
an additional $50 billion on in-store marketing materials. However, the
measurement tools have not changed in 30 years. The data GoSpotCheck provides
allows brands access to incredibly detailed, accurate data so they can further
take advantage of in-store opportunities.
Commenting on his appointment Zyman said, "Trade promotion management has
largely remained a mystery as companies have had to rely on anecdotes from
field representatives and brokers. The combination of verified data plus the
speed in which GoSpotCheck provides results is truly a game changer. I would
have equipped my team with GoSpotCheck at Coke, that's why I am putting my
money and time behind this company."
If you are interested in finding out more about GoSpotCheck or are interested
in seeing a demonstration of the product, please visit www.gospotcheck.com.
CEO Matt Talbot and Sergio Zyman are also available by request for interview
GoSpotCheck is a mobile technology startup founded in May 2011 in Denver, CO
that provides data solutions for retail focused businesses. By leveraging the
power of smartphone technology, GoSpotCheck provides meaningful data to
businesses, faster than ever before. For additional information visit:
Contact: Elie Jacobs, The Glover Park Group, +1-646-495-1914,
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