JCDecaux Airport wins the 10-year contract to operate the advertising concession at Marseille Provence airport

  JCDecaux Airport wins the 10-year contract to operate the advertising
  concession at Marseille Provence airport

Business Wire

PARIS -- November 15, 2012

RegulatoryNews:

JCDecaux SA (Paris:DEC) (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces that JCDecaux Airport, the Group’s
world-leading subsidiary specializing in airport advertising, has been awarded
the contract to operate the advertising concession at Marseille Provence
airport. The 10-year contract was awarded following a competitive tender
process and will include the installation and operation of interior and
exterior advertising space at the airport.

As part of its bid to renew this contract, JCDecaux Airport proposed a range
of innovative advertising furniture, sponsored services and ambient media
solutions designed to provide high added value for the airport, passengers and
brands. Digital solutions played a key part, including a network of twenty
70-inch high-definition screens. The new indoor and outdoor advertising
displays will enhance the airport and its immediate environment.

Marseille Provence airport is the third largest regional airport in France
with passenger numbers increasing by more than 15% between September 2011 and
September 2012. In 2013, when Marseille will be the European Capital of
Culture, the extensive renovations of the shopping and restaurant areas of the
airport will have been completed and the airport will welcome over 8 million
passengers.

Isabelle Schlumberger, Executive Vice-President of JCDecaux Airport and
Executive Vice-President, Commerce & Development of JCDecaux, said: “We are
delighted that Marseille Provence airport has renewed this contract with
JCDecaux Airport. Our new range of displays will provide this airport with
high quality services and further strengthens our offer in the advertising
market. This success demonstrates once again JCDecaux Airport’s ability to
offer solutions tailored to the airport environment, the ideal location for
innovative and interactive advertising campaigns that enhance the passenger
experience and provide high visibility for advertisers and their brands.”

Key Figures for the Group:

  *2011revenue: €2,463.0m; Revenue for the first nine months of 2012:
    €1,876.2m
  *JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
    Euronext 100 index
  *No.1 worldwide in street furniture (426,200 advertising panels)
  *No.1 worldwide in transport advertising with 175 airports and 280
    contracts in metros, buses, trains and tramways (367,800 advertising
    panels)
  *No.1 in Europe for billboards (208,500 advertising panels)
  *No.1 in outdoor advertising in the Asia-Pacific region (202,200
    advertising panels)
  *No.1 worldwide for self-service bicycle hire
  *1,013,500 advertising panels in more than 55 countries
  *Present in 3,700 cities with more than 10,000 inhabitants
  *10,300 employees

Contact:

JCDecaux SA
Corporate Communications:
Agathe Albertini, 33-1 30 79 34 99
agathe.albertini@jcdecaux.fr
or
Investor Relations:
Nicolas Buron, 33-1 30 79 79 93
nicolas.buron@jcdecaux.fr
 
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