Kindle Fire HD 8.9” Ships Today

  Kindle Fire HD 8.9” Ships Today

Kindle Fire HD 8.9” ships today—features a stunning 1920x1200 HD display with
 254 ppi, exclusive Dolby audio, a powerful processor and graphics engine and
              dual antenna, dual-band Wi-Fi with MIMO—just $299

  The top-of-the-line Kindle Fire HD 8.9” 4G ships next week—comes with the
      groundbreaking 4G LTE data package, just $49.99 for the first year

Business Wire

SEATTLE -- November 15, 2012

(NASDAQ:AMZN)—Amazon today announced that Kindle Fire HD 8.9”—the large-screen
version of Amazon’s best-selling HD tablet—ships today, just in time for the
holiday shopping season. Customers can order their Kindle Fire HD 8.9” at for $299. Kindle Fire HD 8.9” is also available at
Best Buy starting tomorrow as well as additional retailers like Staples and
Radio Shack in the coming weeks. Kindle Fire HD 8.9” 4G will ship next week.

“Kindle Fire HD has been Amazon’s best-selling product worldwide since launch,
and that was before we even started shipping the best tablet we’ve ever
built,” said Dave Limp, Vice President, Amazon Kindle. “With the holiday
season upon us, we’re excited to make our $299 Kindle Fire HD 8.9” available
early—we think customers are going to love web browsing, email, gaming,
watching TV shows, reading magazines, and more on the large, stunning HD
screen, with fast Wi-Fi and exceptional audio.”

Kindle Fire HD 8.9” is the top-of-the-line Kindle Fire. Features include:

  *A vibrant 8.9”, 1920x1200 resolution display at 254 ppi.
  *Dual antenna, dual-band Wi-Fi with MIMO technology for faster streaming
    and downloads.
  *The latest generation TI OMAP 4470 processor and Imagination SGX544
    graphics engine capable of over 12 billion floating point operations per
  *Dual stereo speakers with Dolby Digital Plus audio—the standard in
    high-end audio—available exclusively on Kindle Fire HD.
  *Exceptional battery life—Kindle Fire HD 8.9” gets 10 hours of battery
  *Front-facing HD camera for taking photos or making video calls, including
    a custom Skype application for free video calling from around the world.
  *New Amazon-exclusive features like X-Ray for Movies, X-Ray for Textbooks,
    Immersion Reading, Whispersync for Voice and Whispersync for Games.
  *Kindle FreeTime, a free, personalized tablet experience just for kids and
    exclusively available on Kindle Fire. Parents can set daily screen limits
    and give access to appropriate content for each child.
  *World's best content ecosystem—over 22 million movies, TV shows, songs,
    apps, games, books, audiobooks and magazines.
  *“Buy Once, Enjoy Everywhere” with Amazon apps available on the largest
    number of platforms so customers can use their Amazon content on any of
    their devices.
  *Amazon's top-rated, world-class customer service.

The new Kindle Fire HD 8.9” 4G, with groundbreaking 4G LTE data package,
starts at $499 and will begin shipping on November 20. Amazon worked closely
with AT&T to offer the most affordable 4G tablet data package. The 12-session
AT&T 4G data package includes 250MB a session of data, a $10 Amazon Appstore
for Android credit and 20GB of Amazon CloudDrive, all for a one-time payment
of only $49.99. There are no monthly fees or annual contracts. The $49.99
package is only available for the first year of service. Customers can also
choose to upgrade to 3GB or 5GB data plans from AT&T directly from the device.
Kindle Fire HD 8.9” features the latest 4G LTE technology for ultra-fast
mobile broadband, letting customers connect to the internet, stream, and
download at speeds even faster than Wi-Fi. Unlike some 4G devices, Kindle Fire
HD includes support for 10 bands, so even when a customer is in a place with
no 4G LTE network they’ll fall back to the fastest available network and won't
lose coverage. All this with no compromises to battery or weight - Kindle Fire
HD combines the most power-efficient LTE chipset available with a
custom-designed 4G wireless modem that's only 2.2 mm thin.

Customers can learn more and order at Kindle Fire
HD 8.9” is also available at Best Buy starting tomorrow and will also be
available at additional retailers like Staples and Radio Shack in the coming

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection., Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices.
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used
herein, “,” “we,” “our” and similar terms include, Inc.,
and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect's financial results is included in's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
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