Qualcomm Expands Market-Leading IZat Location Platform to Enable Indoor Positioning Experiences for Consumers, Revenue

   Qualcomm Expands Market-Leading IZat Location Platform to Enable Indoor
 Positioning Experiences for Consumers, Revenue Opportunities for Businesses

— IZat Indoor Location Technology Enables Next-Generation Positioning
Capabilities across Mobile Devices and Wi-Fi Infrastructure —

PR Newswire

SAN DIEGO, Nov. 15, 2012

SAN DIEGO, Nov. 15, 2012 /PRNewswire-FirstCall/ -- Qualcomm Technologies, Inc.
(QTI) today announced that its networking and connectivity subsidiary,
Qualcomm Atheros, Inc., expanded the Qualcomm IZat™ location platform with
enhancements that bring precise indoor positioning capabilities to the leading
brands of mobile phones, tablets and network infrastructure. IZat indoor
location solutions will enable compelling consumer experiences in public
places and help open revenue streams in the retail, travel, entertainment and
hospitality industries.

These new indoor positioning capabilities enhance the end-to-end IZat location
platform designed to deliver ubiquitous, always-on location. The platform is
based on Qualcomm's broad technology portfolio, including cellular, global
navigation satellite system (GNSS), Wi-Fi, sensor and cloud-based assistance
solutions, as well as the industry's most widely deployed location core,
already found in more than one billion devices on mobile networks worldwide.

With its leadership position, Qualcomm Technologies can now deliver new indoor
location capabilities on a large number of mobile devices. The enhanced IZat
location platform enables more precise positioning (within 3-5 meters) inside
buildings to ensure an optimal consumer experience. The Qualcomm IZat Indoor
Positioning Software debuted on the latest Qualcomm Snapdragon™ S4 processors,
including the MSM8960 Pro and APQ8064 coupled with the MDM9x15. IZat indoor
solutions provide up to 10 times greater accuracy in both open and closed
environments over existing platforms. Additionally, the Snapdragon SDK for
Android now includes tools and APIs that provide unique location capabilities
for, and simplify the development of, indoor location-based apps for
Snapdragon devices.

In addition to enhancing the location capabilities for mobile devices, the
IZat location platform includes infrastructure technologies that enable Wi-Fi
networking customers to deliver location-aware networks. Qualcomm Atheros'
latest 802.11ac and 802.11n access point solutions feature advanced
Wi-Fi-based positioning calculations to pinpoint locations with greater
accuracy.

"Outdoor navigation and location apps are already an essential part of the
mobile experience, while indoor location represents the next frontier in
location-based applications. With the unmatched capabilities of the IZat
platform, Qualcomm is enabling precise indoor location and fostering a strong
partner ecosystem," said Amir Faintuch, senior vice president and general
manager, consumer business unit, Qualcomm Atheros. "By coupling the industry's
leading mobile platform with enterprise-class Wi-Fi networking capabilities,
Qualcomm is providing a solution that addresses the entire end-to-end indoor
location framework. We are delivering the key elements of the indoor location
ecosystem in collaboration with other technology leaders to offer more
compelling mobile experiences for consumers and businesses alike."

Indoor positioning systems require multiple network and mobile technologies,
maps, applications and middleware working together. Qualcomm Atheros is
collaborating with industry leaders to streamline the way location data is
shared across elements of the ecosystem, and to accelerate the deployment of
indoor location systems and services that deliver value to businesses and
consumers.

Cisco is working with Qualcomm Atheros to optimize the indoor positioning
capabilities of its Mobility Services Engine to enhance service discovery and
location-based apps in public venues such as shopping malls, retail chains,
hotels, airports, hospitals, college campuses, entertainment destinations and
enterprises.

Meridian is a mobile-software company for location-based businesses. Used by
everyone from the Venetian Hotel-Resort-Casino to the New York City subway
system, Meridian's platform is the first for developing both indoor navigation
and location-based services for mobile apps.

"Location-based apps will revolutionize how businesses reach mobile consumers
and enhance their experiences in a variety of public places, particularly
indoors," said Kiyo Kubo, chief executive officer of Meridian. "By working
with Qualcomm and its partners, we can take full advantage of the latest
mobile and network capabilities to create innovative apps with indoor
positioning that deliver real value to consumers and businesses."

The Qualcomm IZat indoor location platform is now available. To help drive the
standardization and proliferation of indoor positioning solutions, Qualcomm is
an active member of the In-Location Alliance. For more information, please
visit www.qca.qualcomm.com.

About Qualcomm Technologies Inc.

Qualcomm Technologies Inc. (QTI), a wholly owned subsidiary of Qualcomm
Incorporated (NASDAQ: QCOM), is redefining the way people incorporate wireless
devices and services into everyday life. QTI and its subsidiaries operate
substantially all of Qualcomm's research and development activities, and
product and services businesses, including Qualcomm's semiconductor business,
QCT. QTI's developments enable opportunities across the wireless and wired
value chains by making devices and networks faster, content richer and
communications more personal and affordable to people everywhere. For more
information, go to www.qualcomm.com.

Qualcomm Atheros is a trademark of Qualcomm Atheros Inc. Qualcomm, Snapdragon
and IZat are trademarks of Qualcomm Incorporated. Wi-Fi is a registered
trademark of the Wi-Fi Alliance. All other trademarks are the sole property of
their respective owners.

Qualcomm Contacts:
Laurie Falconer, Qualcomm Atheros
Phone: 1-408-616-3036
Email: laurief@qca.qualcomm.com

Tina Asmar, Corporate Communications
Phone: 1-858-845-5959
Email: casmar@qualcomm.com

Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com

SOURCE Qualcomm Technologies, Inc.

Website: http://www.qualcomm.com/
Website: http://www.qca.qualcomm.com
 
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