Eco-Friendly Outerwear Line from Burton & Mountain Dew® Now in Stores

    Eco-Friendly Outerwear Line from Burton & Mountain Dew® Now in Stores

PR Newswire

BURLINGTON, Vt., Nov. 15, 2012

BURLINGTON, Vt., Nov. 15, 2012 /PRNewswire/ --Burton Snowboards and Mountain
Dew today announce the arrival of the new 2013 Green Mountain Project
outerwear collection, which utilizes sustainable fabric made from recycled
plastic bottles, now available in stores worldwide.

(Photo: http://photos.prnewswire.com/prnh/20121115/NY13515)

The new collection marks the next phase of the Burton x Mountain Dew
partnership introduced last year, built on the shared focus of improving
sustainability in apparel and outerwear. For 2013, this vision expands with
the launch of the GMP outerwear collection, which includes three stylish and
eco-friendly jackets and two pants for men, and two jackets and one pant for
women, all featuring fabric created from the pellets of recycled bottles. In
addition, the collection also implements recycled and natural blended
materials that have a lower impact on the environment whenever possible, such
as GMP Hemp Fortex, 3M™ Thinsulate™ insulation with recycled fibers, DRYRIDE
EcoNanoshell™ 2L Fabric and 3-Layer Hemp Ripstop Fabric and recycled taffeta
and mesh linings.

"Thanks to Mountain Dew, every outerwear jacket and pant in the new 2013 Green
Mountain Project collection is made with fabric that was once a plastic
bottle," said Greg Dacyshyn, Chief Creative Officer, Burton. "Our recycled
fabric performs well on snow, has a great hand-feel and is super adaptable to
prints, so it meets our high-quality standards for outerwear while helping
reduce our impact, which is a big focus for us."

In true Burton style, the eco-influence of the new GMP collection does not
compromise the brand's legacy for design and tech.

For men:

  oGMP 2L Kohlman Snowboard Jacket features a trench cut and tailored
    silhouette and boasts mapped lining combined with platinum insulation for
    true climate control.
  oComplementing the jacket is the GMP 2L Fireside Snowboard Pant, which
    features massive ventilation in a premium shell for optimum warmth and
    breathability, while maintaining a traditional men's mid-fit with stylish
    flairs such as anti-scruff cuffs.

For women:

  oStyle meets function with a boyfriend fit in the new GMP Women's Eleanor
    Snowboard Jacket, which is backed by incredible waterproofing and warmth.
  oAnother key style is the GMP Women's Basis Snowboard Pant that features a
    light shell and a classic cargo design that compliments any jacket in the
    Burton line.

"We're excited and proud to expand the GMP line with Burton to include
outerwear for winter 2013," said Brett O'Brien, Vice President of Marketing,
Mountain Dew. "Environmental sustainability and winter action sports are
important to all of us in the DEW nation, so we're thrilled to have the
opportunity to combine both through this partnership."

And this is just the beginning. Burton and Mountain Dew will continue their
partnership into Spring/Summer 2013, where eco-fabrics will make their
appearance in key Burton apparel and bag styles for year-round wear. Stay
tuned for more information on the Burton 2013 Spring/Summer offering in the
upcoming months.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont
barn and has dedicated his life to snowboarding ever since. Burton has played
a pivotal role in growing snowboarding from a backyard hobby to a world-class
sport by creating groundbreaking products, supporting a team of top
snowboarders and pushing resorts to allow snowboarding. Today, Burton designs
and manufactures industry-leading products for snowboarding and the snowboard
lifestyle, including snowboards, boots, bindings, outerwear and layering as
well as year-round apparel, packs/bags and accessories. Privately held and
owned by Jake and his wife, Burton President Donna Carpenter, Burton's
headquarters are in Burlington, Vermont with offices in Austria, Japan,
Australia and California. For more information, visit www.burton.com.

Follow our line at facebook.com/burtonsnowboards and
twitter.com/burtonsnowboard.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored
carbonated soft drink in the U.S. With its one-of-a-kind citrus taste,
Mountain Dew exhilarates and quenches with every sip. In addition to original
Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes
Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®,
Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check
out www.mountaindew.com, www.facebook.com/mountaindewor follow on twitter
@mtn_dew.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please
visit www.pepsico.com.

SOURCE PepsiCo; Burton Snowboards

Website: http://www.pepsico.com
Website: http://www.burton.com
Contact: Melody Ann Pfeiffer, melodyp@burton.com, Burton Snowboards,
+1-415-297-9590; or Elisa Baker, Mountain Dew Communications,
elisa.baker@pepsico.com, +1-914-253-2408; or Brooke Werner, Fuse for Mountain
Dew, bwerner@fusemarketing.com, +1-802-859-2112
 
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