Almost Half of Canadians Plan to Shop via their Mobile Devices or Online this
Technology Helps Canadians Act on their Inspiration and Reduce Stress
TORONTO, Nov. 15, 2012 /CNW/ - Line-ups at the checkout. Parking lot
congestion. Never-ending holiday traffic. It's no surprise that Canadians
are looking for alternatives to traditional holiday shopping. In fact, this
year, almost half of Canadians (45 per cent(1)) will shop via mobile or
online(2) for part or all of their holiday gift-buying. The reason?
Convenience (40 per cent), to avoid in-store hassles (34 per cent), to save
time (19 per cent) and to save money (seven per cent).
"Canadians, like shoppers around the world, are increasingly looking to their
mobile devices to solve their holiday dilemmas," said eBay Canada Country
Manager Andrea Stairs. "In the past two years, we've seen the value of eBay
mobile transactions increase from $2 billion to $10 billion globally. Nothing
can compare to having the world's largest marketplace at your fingertips! No
matter where you are, or what you're doing, you can turn inspiration into
delight in seconds on the eBay Mobile app."
Inspired on-the-go shopping
While a third (31 per cent) of Canadians surveyed said they tended to shop
when inspiration struck, a similar number (27 per cent) said they struggled to
remember perfect gift ideas.
"We've all had the experience of coming up with a great gift idea only to have
forgotten it by the time we've arrived at the mall. Now, with eBay Mobile, you
can act on your flash of inspiration at any time and from virtually anywhere.
Buy your husband a cashmere sweater while watching your son play hockey or nab
that hard-to-find toy while in line for coffee - the possibilities are
endless," said Stairs.
While 30 per cent of Canadians have already browsed or made purchases via
their mobile devices, eBay Canada wants to expose even more Canadian consumers
to the ease of mobile shopping. On November 15, eBay Canada will open a
three-day pop-up Holiday Market in downtown Toronto that will allow consumers
to browse a curated collection of this season's most inspired gift ideas and
shop right from their phones or tablets. For a full look at the top gift ideas
from eBay, check out eBay.ca/HolidayMarket.
Making their lists and checking them twice
On average, Canadians surveyed said they plan to buy gifts for nine people
this holiday season, spend $586 on those gifts and spend 11 hours shopping for
them. And the hardest person to shop for? Forty-two per cent of respondents
said it was their significant other, followed by mom and dad (25 per cent and
24 per cent, respectively) with children coming in at 20 per cent.
"With more than 350 million live listings, eBay has something for everyone,"
said Stairs. "In fact, there are more than 1.3 million clothing items and more
than 1.5 million consumer electronics listed on eBay.ca right now - and the
vast majority of them are brand new. Last year alone, 70 per cent of
purchases made by Canadians on eBay were for new products, and more than 60
per cent were bought at fixed price."
For on-the-go shopping, Canadians can download eBay Mobile apps for their
iPhone, iPad, Android, BlackBerry or Windows Phone 7 device. For more
information, visit www.ebay.ca.
Did you know…?(3)
-- A doll is purchased every 2.7 minutes
-- An action figure is purchased every 1.5 minutes
-- A women's handbag is purchased every 3.2 minutes
-- A pair of women's shoes is purchased every 2 minutes
-- A men's sweater is purchased every 7.3 minutes
-- A GPS is purchased every 50 seconds
About the survey
The data featured in this release was conducted by the integrated Consumer,
Retail & Shopper Insights Team of Vision Critical. Results are based on a
national online study conducted among 1,005 Canadian adults aged 18 or over
across Canada on November 9, 2012. The margin of error, which measures
sampling variability, is +/- 3.1%, 19 times out of 20. The results have been
statistically weighted according to the most current education, age, gender
and region Census data to ensure a sample representative of the entire adult
population of Canada.
About eBay Canada
Founded in 1995 inSan Jose, Calif.,eBay Inc.(NASDAQ:EBAY) is a global
commerce platform and payments leader connecting millions of buyers and
sellers. We do so througheBay, the world's largest online marketplace, which
allows users to buy and sell in nearly every country on earth; through PayPal,
which enables individuals and businesses to securely, easily and quickly send
and receive digital payments; and through GSI, which facilitates ecommerce,
multichannel retailing and digital marketing for global enterprises. We also
reach millions through specialized marketplaces such asStubHub, the world's
largest ticket marketplace, andeBay classifieds sites, which together have a
presence in more than 1,000 cities around the world. In Canada, eBay was
visited by more than 8.8 million Canadians in October 2012 (comScore Media
(1) Based on those Canadians who said they would shop for holiday gifts
(2) Mobile devices refers to mobile phones and tablets. Online refers to
laptops and desktop computers
(3) Purchased by Canadians on eBay in November and December 2011
Megan Vickell eBay Canada email@example.com 416.934.2028
Camille Kowalewski Edelman (on behalf of eBay Canada)
SOURCE: eBay Canada
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