Almost Half of Canadians Plan to Shop via their Mobile Devices or Online this Holiday Season

Almost Half of Canadians Plan to Shop via their Mobile Devices or Online this 
Holiday Season 
Technology Helps Canadians Act on their Inspiration and Reduce Stress 
TORONTO, Nov. 15, 2012 /CNW/ - Line-ups at the checkout. Parking lot 
congestion. Never-ending holiday traffic. It's no surprise that Canadians 
are looking for alternatives to traditional holiday shopping. In fact, this 
year, almost half of Canadians (45 per cent(1)) will shop via mobile or 
online(2) for part or all of their holiday gift-buying. The reason? 
Convenience (40 per cent), to avoid in-store hassles (34 per cent), to save 
time (19 per cent) and to save money (seven per cent). 
"Canadians, like shoppers around the world, are increasingly looking to their 
mobile devices to solve their holiday dilemmas," said eBay Canada Country 
Manager Andrea Stairs. "In the past two years, we've seen the value of eBay 
mobile transactions increase from $2 billion to $10 billion globally. Nothing 
can compare to having the world's largest marketplace at your fingertips! No 
matter where you are, or what you're doing, you can turn inspiration into 
delight in seconds on the eBay Mobile app." 
Inspired on-the-go shopping 
While a third (31 per cent) of Canadians surveyed said they tended to shop 
when inspiration struck, a similar number (27 per cent) said they struggled to 
remember perfect gift ideas. 
"We've all had the experience of coming up with a great gift idea only to have 
forgotten it by the time we've arrived at the mall. Now, with eBay Mobile, you 
can act on your flash of inspiration at any time and from virtually anywhere. 
Buy your husband a cashmere sweater while watching your son play hockey or nab 
that hard-to-find toy while in line for coffee - the possibilities are 
endless," said Stairs. 
While 30 per cent of Canadians have already browsed or made purchases via 
their mobile devices, eBay Canada wants to expose even more Canadian consumers 
to the ease of mobile shopping. On November 15, eBay Canada will open a 
three-day pop-up Holiday Market in downtown Toronto that will allow consumers 
to browse a curated collection of this season's most inspired gift ideas and 
shop right from their phones or tablets. For a full look at the top gift ideas 
from eBay, check out eBay.ca/HolidayMarket. 
Making their lists and checking them twice
On average, Canadians surveyed said they plan to buy gifts for nine people 
this holiday season, spend $586 on those gifts and spend 11 hours shopping for 
them. And the hardest person to shop for? Forty-two per cent of respondents 
said it was their significant other, followed by mom and dad (25 per cent and 
24 per cent, respectively) with children coming in at 20 per cent. 
"With more than 350 million live listings, eBay has something for everyone," 
said Stairs. "In fact, there are more than 1.3 million clothing items and more 
than 1.5 million consumer electronics listed on eBay.ca right now - and the 
vast majority of them are brand new. Last year alone, 70 per cent of 
purchases made by Canadians on eBay were for new products, and more than 60 
per cent were bought at fixed price." 
For on-the-go shopping, Canadians can download eBay Mobile apps for their 
iPhone, iPad, Android, BlackBerry or Windows Phone 7 device. For more 
information, visit www.ebay.ca. 
Did you know…?(3) 


    --  A doll is purchased every 2.7 minutes
    --  An action figure is purchased every 1.5 minutes
    --  A women's handbag is purchased every 3.2 minutes
    --  A pair of women's shoes is purchased every 2 minutes
    --  A men's sweater is purchased every 7.3 minutes
    --  A GPS is purchased every 50 seconds

About the survey

The data featured in this release was conducted by the integrated Consumer, 
Retail & Shopper Insights Team of Vision Critical. Results are based on a 
national online study conducted among 1,005 Canadian adults aged 18 or over 
across Canada on November 9, 2012. The margin of error, which measures 
sampling variability, is +/- 3.1%, 19 times out of 20. The results have been 
statistically weighted according to the most current education, age, gender 
and region Census data to ensure a sample representative of the entire adult 
population of Canada.

About eBay Canada

Founded in 1995 inSan Jose, Calif.,eBay Inc.(NASDAQ:EBAY) is a global 
commerce platform and payments leader connecting millions of buyers and 
sellers. We do so througheBay, the world's largest online marketplace, which 
allows users to buy and sell in nearly every country on earth; through PayPal, 
which enables individuals and businesses to securely, easily and quickly send 
and receive digital payments; and through GSI, which facilitates ecommerce, 
multichannel retailing and digital marketing for global enterprises. We also 
reach millions through specialized marketplaces such asStubHub, the world's 
largest ticket marketplace, andeBay classifieds sites, which together have a 
presence in more than 1,000 cities around the world. In Canada, eBay was 
visited by more than 8.8 million Canadians in October 2012 (comScore Media 
Metrix).

(1) Based on those Canadians who said they would shop for holiday gifts
(2) Mobile devices refers to mobile phones and tablets. Online refers to 
laptops and desktop computers
(3) Purchased by Canadians on eBay in November and December 2011

Megan Vickell eBay Canada mvickell@ebay.com 416.934.2028

Camille Kowalewski Edelman (on behalf of eBay Canada) 
camille.kowalewski@edelman.com 416.849.1901

SOURCE: eBay Canada

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CO: eBay Canada
ST: Ontario
NI: RET INTERNET ECOSURV 

-0- Nov/15/2012 10:59 GMT


 
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