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New Casual Gaming Tournament Platform Offering Real World Prizes and Game Monetization to Launch November in New York



  New Casual Gaming Tournament Platform Offering Real World Prizes and Game
  Monetization to Launch November in New York

gogamingo to Revolutionize the Social Gaming Industry – for Developers, Brands
                                  and Gamers

Business Wire

NEW YORK -- November 15, 2012

An innovative start-up launching in New York City this month will shake up the
casual gaming market by allowing players of mobile games to compete in
tournaments for real world prizes.

gogamingo is a mobile tournament platform that offers casual games developers
a new way to monetize their games without impacting the gaming experience. The
company’s approach is unique, led by its proprietary score normalizing
technology that enables players from different games to compete against one
another in tournaments on the gogamingo platform.

Players pay a micro fee of one to three cents for the chance to win a valuable
tournament prize. The game developers earn a large portion of this revenue
while brands offering the prizes benefit from a new and completely
frictionless way to engage with the attractive gamer demographic.

gogamingo is the brainchild of 30-year-old CEO Aaron Taylor, one of the most
successful young entrepreneurs coming out of Northern Ireland today, and
Martin Scott, a PhD in Theoretical and Computational Physics who is the
company CTO. In previous roles, Taylor has delivered innovative solutions to
global companies, such as Electronic Arts and Cisco, and was recently named to
Northern Ireland’s Business Top 50 List 2012, one of the country’s most
prestigious business awards.

“We spotted a niche in the casual gaming market for a unique ‘win, win, win’
solution so we created gogamingo and moved as quickly as possible to position
ourselves for leadership in the space,” Taylor said. “Monetization models need
to evolve if the games industry is to continue to thrive. gogamingo will
revolutionize this market by offering a solution that makes sense and is
attractive to developers, brands, and players all at once. Developers get a
‘plug and play’ revenue stream; brands get engagement and lead generation
opportunities, and most importantly, gamers get the chance to play the games
they love and win great, luxury oriented prizes, all for a couple of cents.”

Taylor specifically chose New York City as the place to launch gogamingo
because he believes it is the nexus for brands, game developers and the
funding infrastructure necessary to continue to move quickly and dominate the
market.

gogamingo will launch with a range of great brand partners, from Paul Frank to
Birchbox.

Other prizes, from high-end electronics to gifts for pets, will be provided by
brands such as Tekserve, PetFlow, Bluum, BagTheHabit and TheaterMania.

The initial games include Boom Bugs, Rope Rescue and Run Run Hamster from
well-known and international developers such as Untame, Player Three and
Difference Games.

“We are really proud to be launching with exciting brand partners like Paul
Frank and Birchbox and popular games like Rope Rescue and Boom Bugs, played by
more than one million gamers worldwide,” Taylor said. “We’re starting out with
some of the best in the industry and we’ll continue to add to this roster of
winning long term partnerships as we grow and expand globally.”

As a company, gogamingo is well-funded, having successfully raised capital
from institutional and angel investors in early 2012. The company sees the US
as a primary target market alongside Asia and plans to incorporate and build
out a US team, based in New York, during 2013. On the heels of some impressive
launch metrics, the company also plans to seek a second funding round,
engaging value-add US based investors, in Q1 2013.

Invest Northern Ireland, the economic development agency for Northern Ireland,
has identified gogamingo as a company with global potential and has been
proactive in supporting their growth and expansion into the US.

gogamingo will be launched in the United States on November 15 with an event
in New York City. For further information visit www.gogamingo.com or contact
the gogamingo press office at M&C Saatchi PR on (646) 619 2813 or
andrea.nirsimloo@mcsaatchi.com.

Contact:

M&C Saatchi PR
Andrea Nirsimloo, 646-619-2813
andrea.nirsimloo@mcsaatchi.com
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