AT&T Wi-Fi Brings New Life to Exhibits at Fernbank Museum of Natural History

 AT&T Wi-Fi Brings New Life to Exhibits at Fernbank Museum of Natural History

AT&T and Cisco Sponsorship Mobilize Fernbank Museum with Wi-Fi Network
Enhancements and App Experiences

PR Newswire

ATLANTA, Nov. 15, 2012

ATLANTA, Nov. 15, 2012 /PRNewswire/ --Fernbank Museum of Natural History is
combining old artifacts with new digital solutions to enrich the museum goer
experience. The launch of the new AT&T Wi-Fi network is part of a sponsorship
supporting a new application at the popular Atlanta museum.

On average each month, more than 30,000 guests visit Fernbank Museum of
Natural History. Now, as you walk the grounds, your tablet or smartphone can
become your personal guide uncovering journals written by the experts and
offering new information about artifacts. The guest's device easily connects
to the AT&T Wi-Fi Network, and utilizes the application to determine where you
are in the museum - delivering new information and activities as you near each
exhibit. Visitors with a Wi-Fi enabled device can easily connect to AT&T Wi-Fi
through a simple log-in. Customers with an AT&T smartphone or tablet can
connect through an auto-authentication process - no set up or log-in required.
The museum application leverages more than 70 AT&T Wi-Fi access points to
provide a seamless network connection combined with Cisco's geo-location based
platform.

"We are working to find new and innovative Wi-Fi solutions, that together with
mobile apps and other technologies available today can help enrich the
customer experience," said Josh Goodell, AVP of AT&T Wi-Fi Services.
"Collaborating with venues like Fernbank Museum of Natural History and
partners like Cisco will continue to make Wi-Fi a relevant service to how our
customers live, work and play."

"Visitors have a new way to experience a day at the museum through this
innovative collaboration we have with AT&T and Cisco, which will help to
amplify the education value that we provide at Fernbank Museum," said Jennifer
Grant Warner SVP and Chief Programming officer for Fernbank Museum of Natural
History. "This groundbreaking technology maximizes convenience and engagement
opportunities for visitors and offers an educational experience like no other
-- while offering analytics to derive improved business planning and marketing
strategies."

"Bringing together minds from each business allows us to find solutions for
our customers that are going to offer a one of a kind customer experience,"
said Joey Schultz, VP AT&T Consumer Marketing. "With solutions provided by
AT&T, Cisco and Fernbank museum we are able to impact the way museum visitors
interact with exhibits, adding a new layer to the educational value of this
iconic facility."

AT&T operates the nation's largest Wi-Fi network** including more than 31,000
AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers,
and provides access to more than 340,000 hotspots globally through roaming
agreements. AT&T customers with a qualifying smartphone, 3G LaptopConnect, and
high speed Internet plans get access to our entire national Wi-Fi network at
no additional cost, and Wi-Fi usage doesn't count against customers' monthly
data plans.

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Largest based on company branded and operated hotspots. Access includes
AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply.
See www.attwifi.comfor details and locations.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and around the world. With a powerful array of network resources that includes
the nation's largest 4G network, AT&T is a leading provider of wireless,
Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile
Internet, AT&T also offers the best wireless coverage worldwide of any U.S.
carrier, offering the most wireless phones that work in the most countries.
It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV
brands. The company's suite of IP-based business communications services is
one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
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© 2012 AT&T Intellectual Property. All rights reserved. 4G not available
everywhere. AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE AT&T Inc.

Website: http://www.att.com
Contact: Lauren Pruner, AT&T Corporate Communications, 214-665-1394,
lp757f@att.com
 
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