Digital Analytics Association's Chicago Symposium Focuses on

Digital Analytics Association's Chicago Symposium Focuses on
Analytics as New Currency for Marketing ROI 
WAKEFIELD, MA -- (Marketwire) -- 11/15/12 --  The Digital Analytics
Association (DAA), formerly the Web Analytics Association (WAA), has
announced that they will host a symposium at the Holiday Inn Chicago
Mart Plaza in Chicago, IL, from 12:30 p.m. to 7 p.m. on December 5.
The focus of this event is "Rainmaker: Analytics as the New Currency
for Marketing ROI" and it will outline the skills, knowledge and
tactics required to drive growth and performance through analytics.
Attendees will have the opportunity to hear presentations from some
of the greatest rainmakers in the industry, as well as have the
opportunity to meet and network with many professionals in the
industry. Presentation topics will be centered on what it takes to
drive a multi-channel business; whether it involves people, processes
or technology. Attendees will gain insights on multi-channel
attribution, predictive marketing, real-time reporting, segmentation,
tag management and more. 
The keynote speaker for this year will be Jim Sterne, founder of
eMetrics Marketing Optimization Summit and the Digital Analytics
Association. Additional speakers include:  

--  Joe Stanhope, Principal Analyst, Forrester Research
--  Joe Brown, Director, Web Analytics and Reporting, Lincoln Financial
--  Ray Grady, EVP, Aquity Group and General Manager at Digital Li-Ning
--  Josh Dreller, Senior Director, Client and Industry Solutions, Visual
--  Adam Greco, Senior Partner, Web Analytics Demystified
--  Bill Bruno, CEO, Stratigent
--  Domenic Tassone, VP of Digital Analytics and Ops, Encima Group
--  Paul Dodd, VP of Sales, Adometry
--  Carrie Friend, Associate Director, Strategy and Analysis, Digitas
--  Chris Krohn, President and CMO,
--  Woody Meachum, Director, Digital Strategy, OMD
--  Claudia Smalley, Director Marketing Optimization at Leo Burnett/Arc
--  Scot Wheeler, Marketing Science Senior Director, Critical Mass

"The Chicago symposium will bring together the brightest in the
industry, and I am honored to be the keynote speaker. We are
expecting a great turnout and am excited to have a part in the
stimulating conversation the symposi
um will generate," stated Jim
Sterne, founder of eMetrics Marketing Optimization Summit and the
The registration fee for this event is $10 for DAA members and $50
for non-members. To register or learn more about the DAA Chicago
Symposium, please visit: 
If you would like to join the association, please visit: 
There will also be a chance to take the Digital Analytics Association
(DAA) Web Analyst Certification Program in Chicago while the
symposium is taking place.  
This event is made possible thanks to contributions from one star
sponsors, including: Tealium, VisualIQ and The Encima Group as well
as partners: BrightTag, Stratigent, Webtrends, Critical Mass and
About the Digital Analytics Association (DAA):
 The DAA is a
not-for-profit, volunteer-powered association that helps members
become more valuable through education, community, research and
advocacy. The DAA was founded as the Web Analytics Association in
2004. The organization has more than 2800 members worldwide,
representing forty countries and a broad spectrum of expertise. For
more information about the DAA, or to become a member, visit the DAA
website at: 
Media Contact:
Carla Rudder
Blast PR for DAA 
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