SAP Launches New Real-Time Solutions Powered by SAP HANA®

          SAP Launches New Real-Time Solutions Powered by SAP HANA®

SAP to Deliver New Business Value to Lines of Business and Industries With
Innovative Solutions Leveraging Power of the SAP HANA® Platform

PR Newswire

MADRID, Spain, Nov. 15, 2012

MADRID, Spain, Nov. 15, 2012 /PRNewswire/ --SAP AG (NYSE: SAP) continues to
deliver on its innovation agenda and today announced a new wave of solutions
that leverage the power of the SAP HANA® platform to help businesses transform
their industry and derive new actionable value. More than 30 solutions powered
by SAP HANA have been designed to allow fast, reliable and easy adoption from
business users. These new yet non-disruptive solutions aim to enable real-time
planning, reporting and analysis on large-scale volumes of data, new
sense-and-respond scenarios and personalized interactions with consumers. The
announcements were made at SAPPHIRE® NOW + SAP® TechEd, being held as a
co-located event in Madrid from November 13-16.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Restricted available and unrestricted available solutions include:

  oSAP® Liquidity Risk Management application
  oSAP® Accelerated Trade Promotion Planning application
  oSAP® POS Data Management application
  oSAP® Customer Usage Analytics analytic application

Planned solutions include:

  oSAP® Demand Signal Management application
  oSAP® Operational Process Intelligence software

"These innovations show how SAP is rapidly delivering real-time, data-centric
and industry-specific applications on the SAP HANA platform," said Vishal
Sikka, member of the SAP Executive Board, Technology and Innovation. "SAP HANA
is already accelerating existing customer solutions non-disruptively. But SAP
HANA enables us to go far beyond this, to completely rethink applications and
to build incredible new applications that solve great, unprecedented problems.
These new solutions represent an exciting step forward in our strategy to grow
by bringing innovation to our customers."

SAP Liquidity Risk Management for High-Speed Liquidity Risk Reporting on Large
Volumes of Cash Flows
SAP Liquidity Risk Management aims to provide banks with the ability to
perform real-time, high-speed liquidity risk management and reporting on very
large volumes of cash flows. Banks are planned to be able to instantly measure
key liquidity risk ratios, such as the Basel III liquidity coverage ratio and
cash flow gaps, to take corrective actions through calculation of the
counterbalancing capacity to resolve potential liquidity bottlenecks. The
application aims to allow banks to apply different stress scenarios, such as
adjusted run-off rates and bond haircuts, to gain a deeper understanding of
how market volatility can impact liquidity positions.

SAP Accelerated Trade Promotion Planning for Highly Customized Trade
Promotions
SAP Accelerated Trade Promotion Planning aims to allow consumer packaged goods
companies to plan highly effective, highly customized trade promotions. The
lightning-fast application powered by SAP HANA is intended to help customers
analyze massive volumes of promotion-related data in real time to accelerate
the promotion planning process, uncover new promotion opportunities and
accurately track campaign spend. It aims to instantly test new scenarios for
individual promotions and makes adjustments on the fly, closely tracking and
analyzing trade promotions to eliminate ineffective spending. SAP Accelerated
Trade Promotion Planning is planned to improve relationships with retailers by
tailoring promotions to the individual store level and stores promotion data
on a daily granular level, eliminating reporting inaccuracies from working
with weekly aggregated data.

SAP POS Data Management for Real-Time Retailing
SAP POS Data Management is planned to be a key block for evolving toward the
real-time retail enterprise by taking point-of-sale (POS) data at the lowest
level of granularity and allowing direct analytics and reporting by leveraging
the speed of SAP HANA. It is intended to help retailers not only report what
has sold but also provide the ability to examine and answer questions on sales
and customer behavior to transform the customer experience. As billions of
records are stored and made ready for real-time analysis, users are can make
better decisions regarding possible stock outs by adding predictive algorithms
to sales data or detect fraudulent activities at the point of sale using the
SAP® Loss Prevention Analytics for Retail application. Business users are
intended to make better decisions regarding possible stock outs by applying
predictive algorithms to sales data, assist store associates with personalized
customer engagement to predict their next buy, deliver real-time POS audits
and fraud detection and provide physical inventory information.

"SAP POS Data Management leveraging the power of SAP HANA is COOP's step into
the transactional world on SAP HANA," said Markus Lienhard, head of IT
Processes Retail, COOP Switzerland. "We were part of the customer validation
program for the application and this made us confident that we will be able to
meet our objectives and realize the benefits that we expect from new retail
solutions from SAP that are based on in-memory technology."

SAP Customer Usage Analytics for Telecommunications, High Tech and Financial
Services Industries
Available immediately, SAP Customer Usage Analytics is an innovative real-time
analytic application for the billing and revenue innovation management (BRIM)
space. It addresses the "big data" needs of service industries such as
telecommunications, high tech and financial services. The application empowers
marketing, sales and service departments to better understand customer usage
patterns. This insight allows them to launch more relevant offers and develop
personalized services to retain customers. SAP Customer Usage Analytics is
also available as rapid-deployment solution to support a quicker time to value
and maximize predictability with fixed cost and scope.

SAP Demand Signal Management for Reacting Quickly to Demand Fluctuations
SAP Demand Signal Management aims to help companies across multiple industries
capture external market and downstream demand data, in near real time, and
integrate it with their internal business data to drive insights and better
decision-making across the entire enterprise in areas such as sales, marketing
and supply chain. The application is planned to include state-of-the-art
analytics built around specific lines of business and use cases that can
explore and analyze data at any level of granularity.

SAP Demand Signal Management is intended to enable customers to leverage
downstream demand signals, market research and consumer sentiment data to
develop deeper market visibility and respond faster to market changes. By
optimizing trade promotions, improving sales planning and enhancing forecast
accuracy, the application aims to allow companies to increase sales,
strengthen retailer relationships and decrease revenue losses by driving
insights into proper stocking needs and failed product launches.

SAP Operational Process Intelligence for Real-Time Business Process Visibility
SAP Operational Process Intelligenceis planned to be operational decision
support software that helps line-of-business users gainreal-time process
visibilityacross end-to-end business processes with a clear focus on helping
achieve successful outcomes across disparate activities.Improved process
visibility aims to immediately result in the possibility of
superioroperational responsivenessand decision-making in day-to-day
business operations. The software is planned to leverage SAP HANA to correlate
and compute process logs across SAP and non-SAP data providers. This is
intended to help process participants, process owners and departmental
managers make faster and better-informed business decisions through easily
accessible contextualized and real-time process visibility on big processes —
by value, velocity, variety and volume — across heterogeneous applications and
workflows.

Solution architects and business process experts are intended to be able to
flexibly define process phases and performance indicators of an operational
scenario and leverage the SAP HANA® studio to search for process fragments and
compose the analytical data model as well as generate the state-of-the-art
business user experience, for example, role-based dashboards. Critical process
instances are planned to be safeguarded to support smarter and faster
decisions by detecting critical situations in real time related to process
bottlenecks and weak spots based on pre-defined measures and indicators.

For announcements, blog posts, videos and other coverage during SAPPHIRE NOW +
SAP TechEd Madrid, visit the Events Newsroom.

SAPPHIRE® NOW + SAP® TechEd Madrid
In 2012, SAP again brings together its largest ecosystem education event
series with its premier customer conference for a co-located event being held
in Madrid, Spain, from November 13-16. With SAPPHIRE® NOW, SAP offers its
customers, partners, and prospects even more opportunities to engage in
dialogue with peers, participants and thought leaders around the globe, and
can gain insight as to how SAP is delivering on its product strategy and
helping organizations around the world to run better. SAP® TechEd brings IT
managers, software developers, administrators, and business process experts
together to learn in an interactive environment directly from the experts
responsible for cutting-edge SAP technology. The co-located event provides
access to the entire SAP ecosystem and enables attendees to learn how SAP can
help their organizations run like never before. Follow on Twitter at
@SAPPHIRENOW and @SAPTechEd, and join the conversation at #SAPPHIRENOW and
#SAPTechEd.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 197,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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could cause actual results to differ materially from expectations. The factors
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including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
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© 2012 by SAP AG. All rights reserved.
SAP and the SAP logo are registered trademarks of SAP AG in Germany and other
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For more information, press only:
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During SAPPHIRE NOW + SAP TechEd Madrid (from November 13 to 16), to speak
with press contacts on site, please dial the SAP press room: +49 (6227)
7-46315.

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