Mr. Clean® Celebrates Milestone as It Produces Its 1 Billionth Mr. Clean Magic Eraser®

  Mr. Clean® Celebrates Milestone as It Produces Its 1 Billionth Mr. Clean
  Magic Eraser®

Iconic Household Cleaning Brand Continues to Make Lives Easier Through
Powerful Cleaning

Business Wire

CINCINNATI -- November 15, 2012

Procter & Gamble’s Mr. Clean^® brand, a pioneer and leading innovator in the
cleaning category, announced that it has manufactured 1 billion Mr. Clean
Magic Erasers^® since its launch in 2003. Mr. Clean Magic Eraser is a
perennial fan favorite, offering an easy and convenient cleaning experience
for customers.

Mr. Clean Magic Eraser Bath Scrubber (Photo: Business Wire)

Mr. Clean Magic Eraser Bath Scrubber (Photo: Business Wire)

The water-activated micro-scrubbers of the Mr. Clean Magic Erasers reach into
surface grooves, lifting away the toughest soils with water alone. From
removing scuff marks and dirt, to cleaning grime off bathroom floors, to
removing stains from furniture and wooden decks, the Mr. Clean Magic Eraser
provides numerous alternate uses.

“Mr. Clean Magic Eraser is a remarkable product and we are extremely proud to
reach this landmark for the history of the brand,” said Mr. Clean
communications manager Michelle Lohman. “We are excited that in nine years, it
has become a cleaning staple among our fans, driving many to claim that it
makes their lives easier. We look forward to continuing to satisfy our
customers’ cleaning experience with innovative and effective products.”

The Mr. Clean Magic Eraser product line-up includes products for all type of
needs including:

  *Mr. Clean^® Magic Eraser^® Original: Easily removes scuff marks and dirt
    with its water-activated micro-scrubbers, and so powerful that each swipe
    removes more grime than the leading all-purpose cleaner with no harsh
  *Mr. Clean^® Magic Eraser^® Extra Power: 50% stronger than Magic Eraser
    Original, it holds up to tough messes better and lasts longer before it
    needs replacing
  *Mr. Clean^® Magic Eraser^® Bath Scrubber: Combined with a built-in soap
    scum dissolving cleanser, the micro-scrubbers tackle bathroom build-up
    with a pad that’s 30% larger and more durable than the Magic Eraser
  *Mr. Clean^® Magic Eraser^® Kitchen Scrubber: With the grease fighting
    power of Dawn^®, it removes three times more greasy kitchen mess per swipe
    than the leading all-purpose bleach spray cleaner
  *Mr. Clean^® Magic Eraser^® select-a-size: Contains six multi-sized
    erasers, small, medium and large, to ensure the right size eraser for any
    job to power through built-up grime

For more information on Mr. Clean, please visit For additional detail on the full Mr. Clean
family of products, please visit

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.

Photos/Multimedia Gallery Available:



Procter & Gamble
Michelle Lohman, 513-983-1804
MSL New York
Michelle Hsu, 646-500-7770
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