ChannelAdvisor Extends Support for Google Shopping in Europe

  ChannelAdvisor Extends Support for Google Shopping in Europe

   ChannelAdvisor feature allows retailers to take advantage of new Google

Business Wire

LONDON -- November 15, 2012

ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that
enable retailers and manufacturers to manage global sales across multiple
online channels, today announced its expanded support for Google Shopping in
EMEA. ChannelAdvisor’s dynamic Google Shopping feature was launched on the
heels of Google’s announcement that it will sunset Google Product Search in
Europe and transition to the Google Shopping program, a purely commercial
model built on Product Listing Ads.

“Having helped US brands and retailers successfully manage the transition to
Google Shopping earlier this year, ChannelAdvisor is well placed to provide
European counterparts with the necessary expertise to manage this important
change,” said Seamus Whittingham, Managing Director EMEA for ChannelAdvisor.
“This move to a fee-based model is a dramatic shift for many brands and
retailers, which has both financial and strategic implications for their
online business. Our experience in this area and online e-commerce as a whole
will help those businesses adapt to and navigate that change successfully.”

ChannelAdvisor’s Google Shopping technology was created to overcome the
challenge of managing and optimising Google’s Product Listing Ads (PLAs), the
foundations of Google’s new commercial marketing program. Combining the power
of ChannelAdvisor’s industry-leading feed management software with reporting
and optimisation technology specific to PLAs, this offering provides retailers
a unified platform to manage this important channel.

ChannelAdvisor has supported Product Listing Ads since its inception and also
supports Google Shopping. In light of Google’s changes, ChannelAdvisor has
developed additional capabilities and features that will set a new standard
for product-driven advertising. This tried and tested feature has already been
helping customers in the US manage their PLAs since September of this year,
following on from Google’s changes in that region.

ChannelAdvisor will host a webinar to help European retailers understand this
important transition. ChannelAdvisor’s Director of Product Management, Link
Walls, will discuss the new Google model, along with key dates for European
retailers and impart lessons learned from the US transition in September.

This webinar will take place on the Tuesday, 20^st of November at 4:00pm GMT.
To register this webinar, please visit:

There will be live Q&A sessions following this webinar. Attendees may submit
questions in advance by emailing them to or
tweeting them to

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About ChannelAdvisor

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that
enable retailers and manufacturers to integrate, manage and optimise their
merchandise sales across hundreds of online channels including Amazon, Google,
eBay, Facebook and more. Through automation, analytics and optimisation,
ChannelAdvisor customers can leverage a single inventory feed to more
efficiently list and advertise products online, and connect with shoppers to
increase sales. Billions of dollars in merchandise value are sold through
ChannelAdvisor’s platform every year, and thousands of customers such as House
of Fraser, and B&Q use ChannelAdvisor’s solutions to help grow
their businesses.For more information, visit


Octopus Communications for ChannelAdvisor
Steve Spencer, 08453 700 655
Georgia Hart, 08453 700 655
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