Earth911, Unilever in the USA Pioneer Mass Recycling Program for Deodorant Sticks and Two-Resin Packaging

  Earth911, Unilever in the USA Pioneer Mass Recycling Program for Deodorant
                        Sticks and Two-Resin Packaging

Program Enlists Students to Pitch in, Rewards Recycling with Fundraising
Prizes

PR Newswire

SCOTTSDALE, Ariz., Nov. 15, 2012

SCOTTSDALE, Ariz., Nov. 15, 2012 /PRNewswire/ -- Recycling resource Earth911,
an Infinity Resources Holdings company, and Unilever, the maker of Axe,
Degree, Suave and Dove deodorants, today announced a project that will test
the hypothesis that deodorant sticks can be economically recycled. The
project team, with supporting partners Nextlife and FundingFactory, look to
demonstrate that the many millions of deodorant sticks currently thrown in the
trash represent a significant raw material resource to communities that
recycle plastics. 

The project will enlist the help of students within 50 high schools and
colleges to collect deodorant sticks for the recycling test.

"Our program partners are committed to working with Unilever to recycle
complex plastic packaging," said Michael Hughes, Unilever's senior manager,
packaging research and development for North America. "If the program is
successful, we will be able to provide the recycling industry with information
that shows multi-resin deo-sticks can be profitably recycled. National
recycling of deodorant sticks will reduce the environmental footprint of our
brands as well as our competitors."

Each partner brings expertise to this program: Unilever and Earth911 bring
national scale and consumer engagement; FundingFactory is a
fundraising-by-recycling program for schools and nonprofits enabling
participates to recycle electronic waste such as ink cartridges, small
electronics, and cell phones in exchange for cash or new technology and other
products. FundingFactory will facilitate the collection of deodorant sticks
at the schools and universities and send the products to Nextlife for
processing into recycled polypropylene resin.

Earth911 President Corey Lambrecht said, "It's the perfect outcome of
companies working together to reach a common goal. Earth911, using our
network, facilitated a solution for Unilever to fulfill a product stewardship
initiative. FundingFactory and Nextlife get valuable recyclable materials out
of the waste stream. And, as an added bonus, schools will get fundraising
opportunities until enough sticks are collected for the project. It is a true
triple bottom-line win for everyone."

Sean Michaels, president of FundingFactory added, "Until now, recycling
deodorant tubes was not available to most consumers. FundingFactory is looking
forward to working with our partners in hopes of making this project grow."

The deodorant recycling program is a step for Unilever to fulfill the goals
set forth in its Sustainable Living Plan. Established in 2010, the Plan
involves more than 50 targets under three main initiatives. By 2020, Unilever
has committed to:

  ohelping more than one billion people improve their health and well-being;
  ohalving the environmental footprint of its products;
  osourcing 100% of the company's agricultural raw materials sustainably

To achieve change on the scale needed, Unilever is working with others –
governments, other businesses, NGOs and other third parties – to change the
way business is done.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods
with strong operations in more than 100 countries and sales in 190. With
products that are used over two billion times a day around the world, we work
to create a better future every day and help people feel good, look good and
get more out of life with brands and services that are good for them and good
for others. In the United States and Canada the portfolio includes brand icons
such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp &
Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care
products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for
Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema,
Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft &
Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All
of the preceding brand names are trademarks or registered trademarks of the
Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs more than 13,000
people across North America –generating over $9 billion in sales in 2011. For
more information visit www.unileverusa.com or www.unilever.ca.

About Earth911

Earth911 gathers, distributes and analyzes localized recycling information to
assist manufacturers, organizations and consumers with product end-of-life
solutions. Working to increase the recycling and disposal of consumer goods
since 1991, Earth911′s services enhance and support companies' responsible
waste initiatives. The Earth911 Recycling Directory is the largest and most
accurate in the nation, with more than 1.5 million ways to recycle more than
300 types of materials. Follow @Earth911BizNews or
visithttp://business.earth911.comto learn more. Earth911, Inc. is a
wholly-owned subsidiary of Infinity Resources Holdings Corporation (YCNGD –
OBB). Infinity Resources Holdings companies provide innovative waste reduction
and landfill diversion solutions for recycling and proper disposal of
commercial and consumer waste streams. Visit
http://www.infinityresourcesholdingscorp.com.

About Nextlife

Nextlife is the global leader in the manufacturing of sustainable plastic
resins from postconsumer plastic waste. Their high performance re-engineered
sustainable resins can be customized for use in a wide variety of
applications, including consumer products as well as in FDA approved
applications. The carbon footprint of a Nextlife resin is 70 percent less than
that of a virgin resin, helping businesses create high-quality green products
that are attractive to consumers. For more information, please visit
www.nextlife.com.

About FundingFactory

Since its inception in 1998, FundingFactory has provided more than $31 million
in funding to more than 50,000 schools and nonprofit organizations across the
United States, and saved 30 million pounds of waste from landfills.
FundingFactory is a free recycling fundraiser for schools, nonprofits, and
charities. Participating organizations can earn points redeemable for cash or
products by recycling empty printer cartridges, cell phones and other small
electronics from their communities and supporters. FundingFactory is a program
of Environmental Reclamation Services, LLC, a Clover Technologies Group
company. Headquartered in Erie, Pa., ERS is an R2 "Responsible Recycling", ISO
Certified, Zero Landfill Initiative company with more than 99 percent of its
incoming material reused or recycled in 2011. http://www.fundingfactory.com.

Forward-Looking Statements
This document contains forward-looking statements that are subject to a number
of risks, assumptions, and uncertainties that could cause the Company's actual
results to differ materially from those projected. These risks, assumptions,
and uncertainties include the following: the ability of the Company to raise
capital; the ability to complete systems within currently estimated time
frames and budgets; the ability to compete effectively in a rapidly evolving
and price-competitive marketplace; changes in nature of telecommunications
regulation in the United States and other countries; changes in business
strategy; the successful integration of newly acquired businesses; the impact
of technical change; and other risks referenced from time to time in the
Company's filings with the Securities and Exchange Commission.



CONTACTS:
Susan Larsen          Jeff Graubard
Earth911, Inc.       Unilever Media Relations, U.S.
480.889.2650          201.894.7592
slarsen@earth911.com jeffrey.graubard@unilever.com





SOURCE Earth911

Website: http://www.infinityresourcesholdingscorp.com
 
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