Innotrac Selected by Fashion Retailer dots for its launch into eCommerce

   Innotrac Selected by Fashion Retailer dots for its launch into eCommerce

PR Newswire

ATLANTA, Nov. 15, 2012

ATLANTA, Nov. 15, 2012 /PRNewswire/ --Innotrac Corporation (NASDAQ: INOC), a
best-of-breed commerce provider integrating digital technology, fulfillment,
and contact center solutions, today announced that fashion retailer dots has
selected Innotrac to provide eCommerce fulfillment and call center solutions.

The Ohio-based retailer opened its first store in 1987 to great success,
opening multiple locations throughout the Midwest, the East Coast, and the
South soon after. In the late 90's, dots developed sourcing and production
capabilities around a fast fashion model to bring the most current trends to
their customers. At the start of the new millennium, the retailer continued
to develop a brand targeted toward fashion-conscious women, leading to the
launch of the dots product label in 2008. They currently operate over 400
stores nationwide.

"dots has done an amazing job of building a brand their customers love," said
Larry Hanger, Senior Vice President of Client Services. "We're very excited
to work with them as they expand into eCommerce. We've seen a consistent
commitment to providing a superior customer experience in the dots brand
journey, and this phase is no different. dots has set a clear goal to deliver
an omni-channel experience to their customers and we are proud to support them
in achieving this goal."

"Launching an eCommerce site is a very exciting milestone for us," said dots
Director of eCommerce Clayton Smith. "We want to deliver a seamless, 360
degree brand and customer experience, irrespective of where or when she
shops. As we have gone through the process of developing the eCommerce site,
we knew Innotrac would be the perfect partner for us  as we open our largest
store yet. We chose this partnership because of Innotrac's superb reputation
with customer service, partnerships and collaboration."

Innotrac will leverage its fast-fashion apparel expertise to provide
direct-to-consumer fulfillment, returns processing, and high-touch customer
care for dots. As a part of its best-of-breed solution, Innotrac integrated
with MICROS-Retail's Open Commerce Platform.

dots' eCommerce store launched at the beginning of November, in time for the
holiday season.

About dots

A mainstay in women's specialty retail for over 20 years, dots' growth and
success was founded on a passion for retail that stems from a belief that it
doesn't cost a lot to look great! dots is committed to staying ahead of the
latest trends with fashion-forward buyers shopping Europe, New York and Los
Angeles for the next fresh and fun look. Today, the company is a vibrant,
growing retailer with more than 400 stores across 28 states. Visit dots online

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a
best-of-breed commerce provider integrating digital technology, fulfillment
and contact center solutions to support global brands. The Company employs
sophisticated order processing and warehouse management technology and
operates eight fulfillment centers and one call center spanning all time zones
across the continental United States. Innotrac Europe GmbH has a network of
fulfillment centers, call centers, and returns processing facilities with
operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria,
Italy, Switzerland, Ireland, Spain and the Netherlands. Connect with Innotrac
at or

Information contained in this press release, other than historical
information, may be considered forward-looking in nature. Forward-looking
statements are subject to various risks, uncertainties and assumptions. Should
one or more of these risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from those
anticipated, estimated or expected. Among the key factors that may have a
direct bearing on Innotrac's operating results, performance or financial
condition are competition, the demand for Innotrac's services, Innotrac's
ability to retain its current clients, Innotrac's success in growing its
existing client base, developing new business, Innotrac's ability to maintain
or improve gross margins in the face of increasing revenues, reducing
operating costs in response to reduced service revenues, realization of
expected revenues from new clients, the general state of the industries that
the Company serves, changing technologies, Innotrac's ability to maintain
profit margins in the face of pricing pressures and numerous other factors
discussed in Innotrac's 2011 Annual Report on Form 10-K and other filings on
file with the Securities and Exchange Commission. Innotrac disclaims any
intention or obligation to update or revise any forward-looking statement
whether as a result of new information, future events or otherwise.

Media Contact:

Yolanda Kokayi
Innotrac Marketing Manager

SOURCE Innotrac Corporation

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