MoneyGram Launches ‘Bringing You Closer’ Global Holiday Campaign
DALLAS -- November 15, 2012
MoneyGram (NYSE: MGI), a leading global money transfer company, today launched
an integrated, multi-platform advertising and marketing campaign for the
holiday season. MoneyGram’s “Bringing You Closer” campaign is designed to
build consumer preference for the company’s money transfer services during the
holiday period, which typically experiences seasonal increases as consumers
around the world send money to loved ones.
“We are committed to bringing customers closer throughout the year, and the
holidays are an especially important time when the gift of money takes on a
cultural significance for our global audience,” said Juan Agualimpia,
executive vice president and chief marketing officer of MoneyGram. “This
campaign represents a comprehensive effort to generate consumer awareness and
reinforce our brand positioning through a variety of marketing assets and
channels that foster consumer preference during the season.”
MoneyGram will deliver its global message to consumers through a combination
of television, print, and radio spots, point-of-sale marketing, grassroots
public relations, and interactive online components.
Traditional advertising efforts:
*Television, print, and radio ads will feature MoneyGram’s unique brand
identity, with signature energy globe and free-flowing line drawings that
evoke the spirit of Christmas by depicting families sending love across
the globe and bringing them closer during the holidays.
*Ads will air on television, on radio, and in print in multiple countries
across the globe.
MoneyGram is also expanding outside of traditional marketing activities into
the online space through various interactive activities.
Interactive online initiatives:
*A video contest on MoneyGram’s Facebook page will invite consumers in
select countries to share their favorite holiday memory. Two winners will
be selected to each receive a round-trip airfare voucher to bring them
closer to friends and family.
*MoneyGram is sponsoring a similar contest in the Philippines, inviting
overseas Filipino workers to submit a one-minute video to the MoneyGrado
Facebook page describing what it would mean for them to spend the holidays
with their family. One grand prize winner will receive a round-trip flight
to the Philippines to celebrate the holidays with family and friends.
*A Holiday Card promotion to enable Facebook users to send a fun and
creative photo or video greeting card to friends and family through
MoneyGram’s Facebook page.
Grassroots public relations:
*Consumers will be invited to sing favorite holiday songs for a chance to
appear in a video “mash-up” of recordings from events in the U.S., U.K.
and Italy. The final version will be uploaded to YouTube, highlighting the
cultural diversity of MoneyGram consumers during the holiday season.
“As many of our customers look to connect with their friends and family around
the holidays, MoneyGram services continue to bring people closer together,”
said Agualimpia. “MoneyGram is dedicated to serving the needs of consumers so
families around the world can enjoy this cherished time of year.”
For more information on MoneyGram’s “Bringing You Closer” Holiday campaign,
visit MoneyGram’s Facebook page.
About MoneyGram International
MoneyGram International, a leading money transfer company, enables consumers
who are not fully served by traditional financial institutions to meet their
financial needs. MoneyGram offers bill payment services in the United States
and Canada and money transfer services worldwide through a global network of
more than 293,000 agent locations -- including retailers, international post
offices and financial institutions -- in 197 countries and territories. To
learn more about money transfer or bill payment at an agent location or
online, please visit moneygram.com or connect with us on Facebook.
Mike Gutierrez or Patty Sullivan, 214-303-9923
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