KB Home Introduces “Simply Living” Design Options with Support of AARP

  KB Home Introduces “Simply Living” Design Options with Support of AARP

Not just for retirees, universal design elements can benefit all homebuyers

Business Wire

LOS ANGELES & WASHINGTON -- November 15, 2012

KB Home (NYSE: KBH), one of the nation’s largest and most recognized
homebuilders, today announced a collaboration with AARP to offer the “Simply
Living” collection of home design options exclusively at its KB Home Design
Studios. Simply Living options reflect the principles of universal design, and
are intended to make homeowners’ lives easier, safer and less stressful—in a
word, “simpler.”

Available now at all KB Home Design Studios nationwide, the Simply Living
options are identified by special product information tags. Simply Living
options will be available across nearly all categories, including kitchen,
bath, flooring, lighting and technology.

“Though the principles of universal design are not new, our collection of
Simply Living options makes it easy to bring them into any new KB home,” said
Tom Silk, senior vice president of marketing and communications for KB Home.
“The ability to incorporate features in our new homes that make good,
practical sense for our customers in any stage of their lives is just one more
way that KB Home’s Built to Order process delivers customization and value to
our homebuyers.”

KB Home worked with AARP to determine which design options would qualify for
the Simply Living label. Both organizations hope to raise awareness about the
little adjustments to home design and decor that can have a positive impact on
quality of life for homebuyers of all ages and abilities. For instance, Simply
Living options include pull-out shelving in cabinetry, paddle light switches
and slip-resistant flooring.

“Options like those included in the Simply Living collection are not just for
retirees or those with physical limitations,” said Amy Levner, Home and Family
Manager for AARP. “Universal design is just that, universal, and we commend KB
Home for recognizing the importance of giving consumers the opportunity to
make their homes more accessible and more comfortable for all.”

About KB Home

KB Home is one of the largest and most recognized homebuilding companies in
the United States. Since its founding in 1957, the company has built more than
half a million quality homes. KB Home's signature Built to Order™ approach
lets each buyer customize their new home from lot location to floor plan and
design features. In addition to meeting strict ENERGY STAR® guidelines, all KB
homes are highly energy efficient to help lower monthly utility costs for
homeowners, which the company demonstrates with its proprietary KB Home Energy
Performance Guide® (EPG®). A leader in utilizing state-of-the-art sustainable
building practices, KB Home was named the #1 Green Homebuilder in the most
recent study by Calvert Investments and the #1 Homebuilder on FORTUNE
magazine's 2011 World's Most Admired Companies list. Los Angeles-based KB Home
was the first homebuilder listed on the New York Stock Exchange, and trades
under the ticker symbol "KBH." For more information about KB Home's new home
communities, call 888-KB-HOMES or visit www.kbhome.com.


KB Home
Martha Finkley
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