AQUAhydrate® Expands Distribution into GNC Stores across the U.S. this November

    AQUAhydrate® Expands Distribution into GNC Stores across the U.S. this

PR Newswire

LOS ANGELES, Nov. 15, 2012

LOS ANGELES, Nov. 15, 2012 /PRNewswire/ --In the wake of a summer rebranding
campaign aimed at active, health-conscious Everyday Warriors, AQUAhydrate^®
has gained national distribution at health and wellness retail giant GNC.
Already available in outlets such as Whole Foods, Vitamin World, Sprouts,
Albertsons, and convenience channel outlets nationwide, AQUAhydrate continues
to expand its retail footprint. The enhanced water offers consumers
Supercharged Hydration^™, ^ a combination of key electrolytes and alkalinity
that helps restore balance to the body so people can perform at the top of
their game, in every aspect of their lives.

To be sold at approximately 3,000 GNC stores across the United States and
online at, AQUAhydrate will be initially available in 700 mL
sport-top and 1 liter bottles.

"GNC and AQUAhydrate are the perfect match. We already know the vast majority
of our consumers are regular shoppers of GNC, and we are very pleased to be
able to offer AQUAhydrate nationwide in all GNC corporate stores," stated John
Cochran, CEO of AQUAhydrate.

"Proper hydration is often a forgotten key element for a healthy and athletic
lifestyle, and AQUAhydrate offers a refreshing and effective solution. We
recognize the rising appeal of AQUAhydrate as a leading performance water and
are pleased to offer it to GNC customers," Tom Dowd, who serves as Chief
Merchandising Officer, Executive Vice President and General Manager of GNC
Corp., GNC Holdings Inc. and General Nutrition Centers, Inc.

"I am excited to see AQUAhydrate partnering with GNC for nationwide
distribution. AQUAhydrate will be a great complement to the Marked line of
supplements as well as the wide array of performance products available at
GNC," Mark Wahlberg, investor and board member of AQUAhydrate, Inc.

AQUAhydrate is distinguished by a proprietary combination of electrolytes and
alkalinity. Designed to help the body run cleaner and more efficiently, its
high alkalinity in particular helps restore balance. While many sports and
vitamin drinks hover around a 4 pH (relatively acidic) and most bottled water
between 7.0-7.5 (pH neutral), AQUAhydrate stands apart at 9+ pH (relatively

About AQUAhydrate
AQUAhydrate, Inc. is a Southern California-based water company founded on
innovation and performance. Through a proprietary process, its water is
purified to some of the most rigorous standards in the industry, raised to an
alkaline pH of over 9, and supplemented with electrolytes and natural trace
minerals. It is this powerful synergy between electrolytes and alkalinity
which fuels ultimate hydration, balance and performance. AQUAhydrate has
quickly become the water of choice for a myriad of health/fitness authorities,
athletes, and celebrity endorsers. AQUAhydrate is available through a variety
of grocery, health and natural foods stores throughout the U.S. and at

About GNC
GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global
specialty retailer of health and wellness products, including vitamins,
minerals, and herbal supplement products, sports nutrition products and diet
products, and trades on the New York Stock Exchange under the symbol "GNC."

As of September 30, 2012, GNC has more than 7,900 locations, of which more
than 6,000 retail locations are in the United States (including 935 franchise
and 2,168 Rite Aid franchise store-within-a-store locations) and franchise
operations in 55 countries (including distribution centers where retail sales
are made). The Company – which is dedicated to helping consumers Live Well –
has a diversified, multi-channel business model and derives revenue from
product sales through company-owned retail stores, domestic and international
franchise activities, third party contract manufacturing, e-commerce and
corporate partnerships. GNC's broad and deep product mix, which is focused on
high-margin, premium, value-added nutritional products, is sold under GNC
proprietary brands, including Mega Men®, Ultra Mega®, GNC Total Lean, Pro
Performance®, Pro Performance® AMP, Beyond Raw®, and under nationally
recognized third party brands.

For more than 75 years, GNC has been committed to bringing people superior GNC
brand products using only the highest quality ingredients, manufactured under
the strictest quality controls. Managing every stage of the process – from
formulation to retailing – allows GNC to guarantee quality, purity and potency
of GNC products.

SOURCE AQUAhydrate, Inc.

Contact: Kelly Striewski,, or Mary Kaye Daniels,, both of B|W|R Public Relations, +1-310-550-7776
Press spacebar to pause and continue. Press esc to stop.