Eloqua Unveils the 40 Must-See Charts for Modern Marketers

  Eloqua Unveils the 40 Must-See Charts for Modern Marketers

 Interactive Site and eBook Delivers Fresh Insight and Clear Benchmarks from
                                   Big Data

Business Wire

VIENNA, Va. -- November 15, 2012

Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers,
today released “40 Must-See Charts for Modern Marketers”, a new interactive
website and eBook designed to help marketers make sense of Big Data. Covering
the most important topics impacting today’s marketers, the 40 easy-to-digest
charts capture and break down trends, giving marketers an actionable resource
to drive data-based decisions.

From social media and search marketing to email marketing and event
management, the 40 charts help make sense of the key metrics, benchmarks and
analysis that drive results for marketers across multiple channels and
platforms. The charts encompass both tactical and strategic issues, ranging
from the impact of influencers on marketing reach to the optimal number of
fields on web forms. With much of the data pulled from Eloqua’s base of more
than 100,000 global users, readers can see real-life results and industry
benchmarks, not just survey responses.

In the era of Big Data, marketers are increasingly being called to make sense
of and more importantly make decisions based on a vast amount of customer and
prospect data. According to a June 2012 Forrester Research, Inc. report “Tech
Marketers' 2012 Investment Plans” by Peter Burris, “Customer data is growing
exponentially.Leading tech marketers are stepping in to organize, process,
and exploit this data across the customer engagement process for competitive
advantage — and competitive survival.”

“It’s hard to find a modern marketer who isn’t knee deep in data today but
without any insight behind it, data is useless,” said Heidi Melin, Chief
Marketing Officer at Eloqua. “These 40 charts deliver fresh analysis,
actionable advice and real benchmarks without clutter. It’s the type of
resource you’ll want to keep by your desk.”

The "40 Must-See Charts for Modern Marketers" is available in two different
formats. Marketers can visit the interactive website, sort through individual
charts by topic, and share charts with peers and colleagues through social
media. A free downloadable PDF is also available for immediate access to all
40 charts.

About Eloqua

Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.
The company’s cloud software, professional services and education programs
provide marketers with thetechnology and expertiseneeded to help marketing
drive revenue.More than 100,000 global users from companies both large and
small,rely on themarketing automationpower of Eloqua to improvedemand
generationandlead managementwhile driving morequalified leads. Eloqua’s
customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National
Instruments.The company is headquartered in Vienna, Virginia. For more
information, visitwww.eloqua.com, subscribe to theIt’s All About
Revenueblog, call866-327-8764, or emaildemand@eloqua.com.

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Contact:

Eloqua
Sheila Lahar, 617-651-8137
sheila.lahar@eloqua.com
 
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