Market Snapshot
  • U.S.
  • Europe
  • Asia
Ticker Volume Price Price Delta
DJIA 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 2.54 0.14%
NASDAQ 4,095.52 9.29 0.23%
Ticker Volume Price Price Delta
STOXX 50 3,155.81 16.55 0.53%
FTSE 100 6,625.25 41.08 0.62%
DAX 9,409.71 91.89 0.99%
Ticker Volume Price Price Delta
NIKKEI 14,516.27 98.74 0.68%
TOPIX 1,173.37 6.78 0.58%
HANG SENG 22,760.24 64.23 0.28%

AAM Completes Initial Certification of Adobe® Digital Publishing Suite



    AAM Completes Initial Certification of Adobe® Digital Publishing Suite

PR Newswire

NEW YORK, Nov. 15, 2012

Certification Verifies Measurement Processes, App Metrics Produced by Suite

NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited
Media, formerly the Audit Bureau of Circulations, has completed an initial
audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM
publisher members use to create and distribute tablet and smartphone editions
of their publications. DPS is the first digital publishing software solution
to be certified by AAM.

AAM has tested and certified the platform's analytic processes and key metrics
captured by the Adobe Content Viewer, which is part of Digital Publishing
Suite. These analytics are used to measure reader interactions with digital
publications. AAM's certification of the Adobe platform and processes will
enable more frequent and timely auditing and reporting for members that use
DPS to create, publish and measure their mobile apps.

Earlier this year, AAM began working with Adobe and several of its magazine
members to test and audit metrics provided by the Adobe Digital Publishing
Suite. AAM verified systems controls within the app development process and
the integrated analytics captured via the Adobe Content Viewer and delivered
through Adobe SiteCatalyst. AAM also worked with several publishers that use
DPS to test how the system measures and reports the number of readers, the
number of content views and the total time spent within a magazine.

As a result of the certification, AAM expects a more streamlined reporting
process for its publisher members that use DPS to track and report their
digital metrics on multi-channel products, such as AAM's Consolidated Media
Report (CMR). This report format allows media companies to present a full,
verified picture of their audience and circulation stats from a variety of
cross-media platforms. AAM is seeing growing demand for reliable, verified
tablet and mobile app metrics. More than 100 publications have released CMRs
in 2012, which is more than double the previous year.

"We are pleased to announce the initial certification of Adobe Digital
Publishing Suite," said Eric John, vice president, AAM digital services. "The
certification confirms the platform adheres to industry standards for
interactive content measurement processes and delivers the transparency that's
so necessary in digital and mobile advertising today. Our certification of DPS
provides publishers and their advertisers with an additional level of trust in
the metrics produced through the service, while ultimately enabling more
timely data for publishers' reports. Metrics from Adobe Digital Publishing
Suite that are verified by AAM help build a true ecosystem of trusted
multi-channel data for both buyers and sellers."

"Adobe Digital Publishing Suite is the first publishing software solution to
be certified by AAM, a long trusted source of standards verification and audit
services," said Zeke Koch, Senior Director of Product Management, Digital
Publishing, Adobe. "We are honored by AAM's certification. This first stage of
collaboration will bring publishers and advertisers closer to achieving the
common goal of accurately measuring consumption and engagement of digital
issues, and delivering verified data that is critical to the industry as a
whole."

Adobe plans to have AAM audit its DPS systems on a yearly basis and to expand
the scope of its review to include additional metrics in the future.

About the Alliance for Audited Media

The Alliance for Audited Media (AAM) is a nonprofit organization that connects
North America's leading media companies, advertisers and ad agencies. Founded
in 1914 as the Audit Bureau of Circulations, the AAM is the preeminent source
of cross-media verification and information services, providing standards,
audit services and data critical to the advertising industry. The organization
independently verifies print and digital circulation, mobile apps, website
analytics, social media, technology platforms and audience information for
newspapers, magazines and digital media companies in the U.S. and Canada. In
2012, the AAM joined forces with Certified Audit of Circulations. To learn
more about the Alliance for Audited Media, visit the AAM website.

SOURCE Audit Bureau of Circulations/Alliance for Audited Media

Website: http://www.auditedmedia.com
Contact: AAM, Susan Kantor, susan.kantor@auditedmedia.com, +1-708-528-8302,
Rachael Battista, rachael.battista@auditedmedia.com, +1-219-252-1163, Adobe,
Denise Styerwalt, dstyerwa@adobe.com, +1-408-536-6393
Sponsored Links
Advertisement
Advertisements
Sponsored Links
Advertisement