It’s Game Time at BURGER KING® Restaurants!
BURGER KING® Restaurants Launch La Liga Promotion in Latin America and the
Caribbean with PEPSI®
MIAMI -- November 15, 2012
Burger King Worldwide (NYSE:BKW) today announced a partnership with La Liga
BBVA, the top professional division of the Spanish football league, and PEPSI®
to launch a promotion designed to appeal to the brands’ soccer-loving fans.
The announcement follows recent news by BKW to launch specialty coffees in
Latin America and the Caribbean that tap into the region’s cultural
preferences. At participating BURGER KING® restaurants, guests will be able to
purchase specially designed, collectible La Liga BBVA glasses with a PEPSI®
combo meal. There are 20 glasses to collect in total, each featuring the logo
of one of the teams.
The promotion includes the great-tasting food at BURGER KING® restaurants with
guest favorite, the WHOPPER® Sandwich, getting a Spanish influenced make-over
with the addition of a Manchego Cheese and Chorizo patty and the debut of a
new dessert menu offering, Chocolate-Filled Churros. Both new menu items will
come in La Liga designed packaging throughout the promotion. As always, taste
and quality is king at BURGER KING® restaurants.
The promotion will also take advantage of Burger King Corp.’s new digital
platforms in the region with a Facebook application playing a key role for
guests looking to win the grand prize that includes tickets to attend any Liga
BBVA match in the Real Madrid vs. Barcelona ‘El Classico’ game. Available for
download in select markets in 2013, the Facebook application will allow guests
to invite their friends to play with them online. The grand prize will go to
the participant who accumulates the most goals through the application. The
sweepstakes game will be supported in BURGER KING® restaurants with QR codes
on food packaging that can be scanned by guests to win extra points towards
their total goal tally.
“Our promotions continue to focus on the hot properties our guests love in
sports, entertainment and technology,” says Jose R. Costa, vice president of
marketing for Latin America & Caribbean region, Burger King Worldwide. “La
Liga BBVA has a huge following in Latin America and the Caribbean and this
promotion will add value to our guest’s BURGER KING® experience.”
The in-restaurant promotion will activate in Costa Rica, El Salvador,
Guatemala and Colombia in December and in Venezuela, Guatemala, Costa Rica,
Ecuador, Paraguay, Dominican Republic, Panama and Argentina in March 2013 when
La Liga fans can visit BURGER KING® restaurants to purchase their La Liga BBVA
Glasses. The digital promotion will launch in select countries in 2013 and
guests can visit www.bk.com to find out if their country is participating.
ABOUT BURGER KING WORLDWIDE
Founded in 1954, BURGER KING^® (NYSE:BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in over 12,600 locations serving over 11 million guests
daily in 83 countries and territories worldwide. Approximately 95 percent of
BURGER KING^® restaurants are owned and operated by independent franchisees,
many of them family-owned operations that have been in business for decades.
To learn more about Burger King Worldwide, please visit the company's website
at www.bk.com or follow us on Facebook and Twitter.
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please
Burger King Worldwide
Louise Frosell, +1 305-443-5454
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