Hi-Media Selects DG's Peer39 for Brand Safety Solution

Hi-Media Selects DG's Peer39 for Brand Safety Solution

Global Marketers Can Now Align Page-Level Content With Brand Values in

PARIS AND NEW YORK, Nov. 15, 2012 (GLOBE NEWSWIRE) -- via PRWEB - Online media
group Hi-Media, the European leader in the monetization of Internet audiences,
and DG (NASDAQ:DGIT), the leading independent provider of integrated digital
advertising solutions, announced that the two companies will be partnering to
bring the technology and data of Peer39, a product of DG's MediaMind
advertising platform, to Hi-Media clients. The partnership ensures that
marketers can deliver their ads in brand-safe environments with new semantic
targeting options.

Hi-Media will be harnessing all three of Peer39's data channels; Quality,
Safety and Category. Hi-Media clients now have the ability to target to (or
away from) the content and the structure of the page which includes data such
as Ad Visibility, Ad Count, UGC, Comments and more.

The Brand Safety data of Peer39 means that Hi-Media clients will be able to
avoid objectionable or misaligned content across campaigns in real-time.
Hi-Media clients will also benefit from improved targeting functionalities
with Peer39 Category, which identifies the meaning and context of web page

"The media landscape is so complex today and ad inventory is practically
limitless," said Ricky Liversidge, Chief Marketing Officer, DG. "Page level
data enables marketers to reach their target audience while avoiding content
that may be inappropriate for their brand."

"Advertisers understand the importance of context in online environments,"
said Cyril Zimmermann, CEO, Hi-Media. "Beyond the full transparency of our
Market place built only with selected Comscore top 300 websites of each
European country, a pre-emptive solution such as Peer39 helps our operations
teams to keep all of our advertisers' content safe, which is a key asset in
today's complex online advertising environment. In addition, Peer39's
technology will help us to enrich the ROI of advertisers and the eCPM of our
publishers thanks to new semantic targeting features."


DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with
their targeted audiences through an expansive network of over 6,000 television
broadcast stations and over 11,500 web publishers in 75 countries. The
Company's television division utilizes best-in-class network and content
management technologies, creative and production resources, digital asset
management and syndication services that enable advertisers and agencies to
work faster, smarter and more competitively. The Company's online division,
MediaMind, allows marketers to benefit from optimized management of online
advertising campaigns while maximizing data driven advertising. A solution in
the MediaMind platform, Peer39 is the leading provider of data based on the
content and structure of web pages for the purpose of improving the relevance
and effectiveness of online display advertising. Peer39′s data attributes are
critical to Real Time Bidding (RTB). For more information, visit

About Hi-Media Group:

Hi-Media is one of the largest European digital media groups. Its business
model relies on two different revenue streams: online advertising via Hi-Media
Advertising and online content monetization via Hi-Media Payments. The group,
which operates in 9 European countries, employs more than 472 people and in
2011 posted over 230 million Euros in sales. Independent since its creation in
1996, the company is listed on the Euronext Paris and is included in the CAC
Small and CAC All-Tradable indices. ISIN code: FR0000075988.
For more information, visit our website: http://www.hi-media.com and our blog:

Media Contact:
+1 917-549-3337

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit

CONTACT: DG and MediaMind
         Dana Miller
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