NPD SAYS $2.87B SPENT IN U.S. ON VIDEO GAME CONTENT IN 3Q

(The following is a reformatted version of a press release
issued by NPD Group and received via e-mail. The release was
confirmed by the sender.) 
RESEARCH SHOWS $2.87 BILLION SPENT ON VIDEO GAME CONTENT IN THE
U.S. FOR THIRD QUARTER 2012 
PORT WASHINGTON, NEW YORK, November 15, 2012 - According to the
Q3 2012 Games Market Dynamics: U.S.* report from leading market
research company, The NPD Group, in addition to the $1.07
billion spent in the U.S. by consumers on new physical video and
PC game software in the third quarter of 2012 (July - Sept), the
total consumer spend on other physical forms of content (used
and rental) reached $399 million, and content in digital format
(full game and add-on content downloads, subscriptions, mobile
games and social network games) generated $1.40 billion. 
“When including overall consumer content spending across both
digital and physical formats in Q3 2012, there was a positive
story for the industry,” said Liam Callahan, industry analyst,
The NPD Group.  “Despite declines in physical format spending of
16 percent from Q3 2011, strong growth in digital format
spending, up 22%, helped offset this decline and led to 1
percent decline in content spending from the same quarter last
year.  Mobile App spending, digital full game downloads, and
downloadable add-on content were the areas within digital format
spending that helped drive this increase.” 
Methodology 
The estimates are published in NPD’s report, Games Market
Dynamics:  U.S. (formerly known as the Games Industry:  Total
Consumer Spend) -released by The NPD Group in August 2012 - and
are derived leveraging NPD’s portfolio of physical POS tracking
(Retail Tracking Service) and consumer research including the
Games Acquisition Monitor, Video Game and PC Game Subscriptions
Report and Consumer Tracking Service. It also incorporates
consumer spend estimation provided by NPD retail and publisher
partners, and calibration with third-party sources. 
*The NPD Group has enhanced its Games Market Dynamics
information in conjunction with retail and publishing partners,
and third-party sources to allow for improved visibility into
alternative channels. Due to these periodic updates, care should
be taken when comparing any data in this press release to prior
Games Market Dynamics press releases. 
About The NPD Group, Inc. 
The NPD Group is the leading provider of reliable and
comprehensive consumer and retail information for a wide range
of industries. Today, more than 2,000 manufacturers, retailers,
and service companies rely on NPD to help them drive critical
business decisions at the global, national, and local market
levels. NPD helps our clients to identify new business
opportunities and guide product development, marketing, sales,
merchandising, and other functions. Information is available for
the following industry sectors: automotive, beauty,
entertainment, fashion, food, home and office, sports,
technology, toys, video games, and wireless.  For more
information, contact us, visit http://www.npd.com/, or follow us
Twitter at https://twitter.com/npdgroup. 
(sgp) NY 
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