Adam Ashton Appointed Senior Vice-President, Business Operations, Bell Media

Adam Ashton Appointed Senior Vice-President, Business Operations, Bell Media 
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TORONTO, Nov. 15, 2012 /CNW/ - Kevin Crull, President, Bell Media, today 
appointed Adam Ashton to the new position of Senior Vice-President, Business 
Operations for Bell Media, effective immediately. Ashton has been with the 
company for more than 15 years, most recently as President, Canada's Olympic 
Broadcast Media Consortium. 
Ashton will be responsible for a unified approach to certain areas of the 
company, specifically Revenue Management, Research, and the award-winning Bell 
Media Agency. In this unique role, Ashton will create synergies to ensure an 
informed, cohesive, and unified approach to such core business functions as 
pricing and forecasting advertising revenues, analyzing consumer insights, and 
leveraging the company's multi-platform promotional inventory. 
"Adam has extensive marketing experience, operational expertise, and strategic 
vision. Through his leadership of the wildly successful 2010 and 2012 Olympic 
Games broadcasts, he has proven that he has the ability to mobilize business 
units, plan, strategize, and deliver effective promotion across four screens," 
said Kevin Crull, President, Bell Media. "He continues to be a tremendous 
asset to our company, and the leadership and wealth of experience he brings to 
this new role are critical as we take on the new and exciting challenges of a 
rapidly-evolving industry." 
Ashton has been with the company for more than 15 years in various leadership 
roles of increasing responsibility. As President of Canada's Olympic Broadcast 
Media Consortium, he oversaw revenue, operations, and all aspects of the 
revolutionary multi-platform delivery of the London 2012 Olympic Games that 
has set the standard for how Canadians experience the Games for years to come. 
Ashton also served as Vice-President, Marketing, for the Consortium, where he 
was responsible for the strategic development, integration, and delivery of 
all marketing and promotional activities across a spectrum of media properties 
for the Vancouver 2010 Olympic Winter Games, resulting in the most-watched 
television broadcasts in Canadian history 
Prior to joining the Consortium, Ashton worked at TSN for more than 10 years, 
lastly as Vice-President, Marketing, where he was responsible for consumer 
marketing and brand development, leading to the continued growth of Canada's 
most successful specialty brand. 
In May of 2012, Ashton was named as one of "5 to Watch" at the inaugural 
Celebration of Leadership in Canadian Sports Business Awards. 
About Bell Media 
Bell Media is Canada's premier multimedia company with leading assets in 
television, radio and digital. With passion and an unrelenting commitment to 
excellence, Bell Media entertains, informs and inspires Canadians. Bell Media 
owns 28 conventional stations, including CTV, Canada's #1 television network, 
and owns and operates 30 specialty channels, including TSN, Canada's #1 
specialty channel and RDS, Canada's #1 French-language specialty channel. Bell 
Media also owns 33 radio stations, dozens of websites including the portal, and Dome Productions Inc.Bell Media is owned by BCE 
Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on 
Bell Media, please visit 
Anika Malik, Manager, Corporate Communications, Bell Media 416.384.3530 
SOURCE: Bell Media 
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CO: Bell Media
ST: Ontario
-0- Nov/15/2012 17:10 GMT
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