Locu Partners with OpenTable to Provide Restaurants with Menu Publishing Tools

  Locu Partners with OpenTable to Provide Restaurants with Menu Publishing
  Tools

 Locu makes it easy for OpenTable restaurant customers to manage and publish
                       their menus online in real-time

Business Wire

SAN FRANCISCO -- November 15, 2012

Locu, maker of the popular menu dashboard for local merchants, today announced
a partnership with OpenTable, a leading provider of free, real-time online
restaurant reservations for diners and reservation and guest management
solutions for restaurants, that enables OpenTable restaurant customers to
easily publish and edit their menus in real-time. The menus powered by Locu
are displayed on the restaurants’ profile pages on OpenTable and are
automatically optimized for restaurants’ own websites.

Locu's platform is designed to help busy restaurateurs provide real-time menu
information across the Web, and reduce the amount of time needed to maintain
and distribute their menu online and offline. Nearly half of 600 restaurant
owners surveyed by Locu stated that they would update their online data more
frequently if it were easier to do so. As consumers continue to demand fresher
ingredients and more sustainable dining experiences, frequent menu updates and
access to specific ingredient information take on greater importance. Some 67
percent of the Locu-surveyed restaurant owners cited frequently changing
specials as an important part of their offering.

“We’re constantly looking for ways that we can leverage technology to help our
restaurant customers delight their guests and run their operations more
smoothly,” said Brandon Bidlack, Senior Director of Restaurant Marketing for
OpenTable. “By allowing our restaurant customers to sign up with Locu’s free
and simple menu publishing tool, we’re hoping to eliminate the tedious effort
that is typically associated with keeping online menus up to date.”

“We are focused on restaurants as well as other local merchants and how we can
use technology to make it easier to connect to consumers and grow their
business.” comments CEO Rene Reinsberg. “We launched our merchant product last
month and thousands of local businesses have already signed up to use the
product. We’re off to a very strong start. This partnership will allow us to
expand our user base and we are excited to partner with OpenTable to bring our
product to their restaurants.”

According to theAT&TQ1 2102Insights report, restaurants are the top local
search category in both online and mobile searches. Locu helps restaurants to
better capitalize on this opportunity by making it easier for them to update,
design, and share their menu on their website, mobile page, Facebook, and
partner sites. With more than 500,000 menu listings in the U.S. alone, Locu is
the largest provider of menu information.

About OpenTable, Inc.

OpenTable is a leading provider of free, real-time online restaurant
reservations for diners and reservation and guest management solutions for
restaurants. The OpenTable network delivers the convenience of online
restaurant reservations to diners and the operational benefits of a
computerized reservation book to restaurants. OpenTable has more than 25,000
restaurant customers, and, since its inception in 1998, has seated more than
280 million diners around the world. The Company is headquartered in San
Francisco, California, and the OpenTable service is available throughout the
United States, as well as in Canada, Germany, Japan, Mexico, and the United
Kingdom. OpenTable also owns and operates toptable.com, a leading restaurant
reservation site in the United Kingdom.

About Locu

Founded in 2011 by MIT graduates and computer science researchers, Locu's
vision is to better connect merchants with consumers. Locu’s APIs give
developers access to the world’s largest real-time, structured repository of
local business offerings data, such as restaurant menus. The data comes
directly from merchants, via Locu.com, and Locu’s patent-pending technology
platform that digitizes and structures real-world content. Locu is backed by
General Catalyst, Lowercase, Lightbank, SV Angel and angel investors and has
offices in San Francisco and Cambridge.

Contact:

SS|PR for Locu
Tony Keller, 312-750-0858
Mobile: 847-421-1477
Senior Vice President
 
Press spacebar to pause and continue. Press esc to stop.