And "The Friskies" Award for Best New Internet Cat Video of 2012 Goes To...

 And "The Friskies" Award for Best New Internet Cat Video of 2012 Goes To...

Voters and Judges Choose Video Featuring Playful Blind Cat to Win $15,000
Grand Prize

PR Newswire

LOS ANGELES, Nov. 15, 2012

LOS ANGELES, Nov. 15, 2012 /PRNewswire/ -- The finalists' videos ranged from
simple stories of cats' playtime antics to complex stories about cats'
creative imaginations, but in the end, "The Friskies" $15,000 Grand Prize for
"Best Video" went to a story about a very happy blind cat, who
enthusiastically uses his senses of hearing and touch to play like every cat.

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The winners were announced and the Catuettes and prizes were awarded at a
one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the
art form of Internet cat videos and the best new cat videos of 2012. After
months of searching and thousands of votes and views, Friskies named "Oskar's
First Toys" starring Oskar of Omaha, Neb., the first-ever winner of "The
Friskies." The Grand Prize winnings include an official Friskies Catuette, a
$15,000 cash prize, and a year's supply of Friskies® brand cat food.

"Oskar is completely blind, but he doesn't let that slow him down one bit,"
said video director Mick Szydlowski. "He's healthy, he's happy, he does
everything a regular cat would do."

The four category winners won $2,500 each and a one-year supply of Friskies
cat food:

  oCatness: "Black Cat Stick 'em Up" starring Cole; Tampa, Fla.
  oCatcom: "Cat Alarm Clock" starring Boo; Elkhart, Ind.
  oCatventure: "Cardboard Dreams" starring Milo, Otis, Barrett and Bates;
    Plano, Texas
  oCatchall: "Kitty Plays Fetch" starring Nylah; Cherry Hill, N.J.

The first-ever "The Friskies" awards show was like the Oscars® for cat videos.
The show was streamed live from Los Angeles on and The Pet
Collective. While major awards and gold-plated trophies were presented and
accepted, the similarities to major film, TV and music award shows ended
there. Guests donned their "Friskies formal" wear, sampled cat-themed
cupcakes, received gift bags for their cats, and enjoyed an amazing array of
cat-themed entertainment during the show.

YouTube show host Michael Buckley acted as master of ceremonies and presented
the awards, including a special Lifetime Achievement award to Will Braden,
creator of Henri, Le Chat Noir, for his enduring contributions to the art
form. Other highlights included a meow-ing a cappella singing group performing
familiar favorites, and a dance tribute to popular Internet meme Nyan cat.
Other special guests included TV personality and musician John Fulton and
YouTube personality Cara Hartmann; contest judges Wayne White and Karen
Nichols; and representatives from two of the participating 25 cat charity
organizations that will receive donations of Friskies cat food as part of the

"This was an historic moment honoring the cats and people behind one of
America's most loved art forms," said Shaun Belongie, Friskies® brand manager.
"'The Friskies' awards show was memorable, quirky and fun, just like the
finalists' videos themselves."

In addition to voting for their favorites to win "The Friskies," online
viewers made it possible for Friskies to donate a grand total of 250,000 cans
of cat food to cat rescue organizations nationwide. Based on numbers of
entries, views and votes, 25 cat charity organizations will each receive
10,000 cans of Friskies cat food this year.

Visit to view the winning videos, and learn more about the
judges and the 25 cat rescue organizations involved in "The Friskies."

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods,
including more than 60 wet, dry and treat varieties. Friskies is manufactured
by Nestle Purina PetCare, a global leader in the pet care industry. Nestle
Purina PetCare promotes responsible pet care, humane education, community
involvement and the positive bond between people and their pets. The North
American headquarters for Nestle Purina PetCare is located at Checkerboard
Square in St. Louis; Mo. Nestle Purina PetCare is part of Swiss-based Nestle
S.A. – the world's largest food company. All trademarks are owned by Societe
des Produits NestleS.A. or used with permission.

About The Pet Collective

The Pet Collective ( is the leading pet
channel on YouTube, with more than 60,000 subscribers and nearly 15 million
video views since it debuted in May. The Pet Collective presents original
series and content created to encourage pet owners and pet lovers to have fun
and do good. The Pet Collective is produced by FremantleMedia, the global
entertainment company behind such hits as American Idol and The X Factor. The
Pet Collective can be found only on YouTube, and pet lovers can learn more
about it by following The Pet Collective on Facebook, Twitter or Google+.

OSCARS® is a trademark of the Academy of Motion Picture Arts and Sciences.
All other trademarks are owned by Societe des Produits NestleS.A. or used
with permission.

SOURCE Nestle Purina PetCare Company

Contact: Bristel Bowen, Red Fan Communications, +1-512-551-9253 (office),
+1-512-917-4319 (cell),; Julie Voss Catron,
Friskies, +1-314-982-3064 (office), +1-314-614-2553 (cell),; John Singh, J2 Communications for The Pet
Collective, +1-818-458-7800,
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