Regions Bank Signs Agreement with PrimeVest to Offer Financial Advisory and Investment Services through Regions Bank Branches

  Regions Bank Signs Agreement with PrimeVest to Offer Financial Advisory and
  Investment Services through Regions Bank Branches

Business Wire

BIRMINGHAM, Ala. -- November 15, 2012

Regions Bank and PrimeVest Financial Services today announced an agreement for
PrimeVest to provide advisory and investment solutions, along with
comprehensive support, to Regions customers throughout the 16 states Regions

Jim Nonnengard, executive vice president, Regions Investment Services (Photo:
Business Wire)

Jim Nonnengard, executive vice president, Regions Investment Services (Photo:
Business Wire)

Through the bank’s agreement with PrimeVest, Regions Bank customers will have
access to a full range of financial advisory services, including managed
accounts, mutual funds, annuities, insurance, financial and retirement
planning tools, provided by licensed financial consultants based in Regions
Bank branches.

“Today more than 4 million individuals and families depend on Regions to
provide a better banking experience and help them manage their financial
lives. Choosing PrimeVest allows Regions to expedite our investment offerings
for mass market customers and deliver financial planning services under the
Regions brand that our customers know and trust,” said Jim Nonnengard,
executive vice president of Regions Investment Services, a division of Regions
Wealth Management dedicated to providing investing, retirement and income
planning solutions to the mass market and mass affluent customer segments.
“PrimeVest has a proven track record of helping banks create customized
programs to meet the needs of their customers and we are pleased to partner
with them to offer Regions customers access to comprehensive financial
planning, investment and insurance services through our extensive branch

With more than $24 billion in total client assets, PrimeVest serves banks and
credit unions as part of Cetera Financial Group, one of the nation’s largest
independent broker-dealer/registered investment adviser families.
Approximately 500 financial institutions across the United States work with
PrimeVest to deliver investment, insurance and advisory solutions to their

“Regions is uniquely positioned to create the program of the future and be
customers’ trusted financial guide,” said PrimeVest President and CEO
Catherine Bonneau. “By working with PrimeVest, they can focus on building a
high-performance, service-oriented team while leaving the broker-dealer
operations to us. This is a tremendous opportunity to combine our dedicated
focus on financial institutions with the impressive scale and expertise at
Regions. We’re looking forward to building a great program together.”

The PrimeVest program at Regions Bank will be built to fit Regions’ unique
culture and private labeled under the Regions Investment Solutions brand.
Regions will begin a phased implementation of the new program in select
Regions Bank branches beginning in 2013 and is actively recruiting financial
consultants. Regions Investment Solutions job openings for financial
consultants will be posted on PrimeVest’s career opportunities website in the
coming weeks.

About PrimeVest Financial Services

PrimeVest Financial Services Inc. is a self-clearing, registered broker-dealer
and RIA firm that delivers customized investment and insurance solutions to
500 financial institutions. With its focus exclusively on banks and credit
unions, PrimeVest offers flexible program options that helps deepen
relationships with clients, grow fee income and fulfill financial institution
goals. PrimeVest is a member of Cetera Financial Group, which provides leading
wealth management and advisory platforms and innovative technology for more
than 6,500 independent financial professionals nationwide. On Dec. 1, 2012,
PrimeVest will be changing its name to Cetera Financial Institutions, a
marketing name for Cetera Investment Services LLC.

PrimeVest is a member of the Depository Trust and Clearing Corporation (DTCC),
the Securities Investors Protection Corporation (SIPC), and the Financial
Industry Regulatory Authority (FINRA). For more information, see Investment products are *Not FDIC/NCUSIF insured *May lose
value *Not financial institution guaranteed *Not a deposit *Not insured by any
federal government authority.

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $122 billion in assets, is a
member of the S&P 500 Index and is one of the nation’s largest full-service
providers of consumer and commercial banking, wealth management, mortgage, and
insurance products and services. Regions serves customers in 16 states across
the South, Midwest and Texas, and through its subsidiary, Regions Bank,
operates approximately 1,700 banking offices and 2,000 ATMs. Additional
information about Regions and its full line of products and services can be
found at

Photos/Multimedia Gallery Available:



Regions Financial Corporation
Evelyn Mitchell, 205-264-4551
Cetera Financial Group
Jayson Hron, 320-529-4506
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