Barneys New York and The Walt Disney Company Launch Holiday 2012 Program: Electric Holiday

  Barneys New York and The Walt Disney Company Launch Holiday 2012 Program:
  Electric Holiday

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Business Wire

NEW YORK -- November 15, 2012

Barneys New York, the luxury specialty retailer, and The Walt Disney Company,
the world’s leading entertainment company, launched the 2012 Holiday project
Electric Holiday at the Barneys New York Madison Avenue flagship store. A
multi-platform initiative infused with fashion and fantasy, Electric Holiday
merges the creativity and magic of Disney with the wit and surprise of the
legendary Barneys New York annual holiday project to create a celebration of
festive modern electric lights, music and fashion.

“Disney is proud to be part of New York’s holiday magic this year,” said
Robert A. Iger, chairman and chief executive officer of The Walt Disney
Company. “Together with Barneys, we’ve created a one-of-a-kind experience that
combines Disney’s great characters and storytelling with high fashion for a
spectacular celebration of the season.”

As part of the Electric Holiday program, 25% of sales from the limited-edition
Electric Holiday product collection sold at select Barneys stores and will be donated to the American Red Cross. This is in addition to
the  $2 million dollars The Walt Disney Company has already pledged to support
relief efforts, including $1 million to the Red Cross for immediate relief and
an additional $1 million to support rebuilding efforts in Hurricane Sandy
affected communities. In addition, Disney/ABC Television Group organizeda
national "Day of Giving" on Nov. 6, 2012, seamlessly integrating outreach
messaging across variousprogramming and raising more than $18 million dollars
for the American Red Cross.


The Electric Holiday program and the Madison Avenue flagship’s windows were
unveiled featuring ‘Electric Holiday’, a moving art video starring Minnie
Mouse on a fun, fabulous fashion adventure in Paris, along with an array of
notable fashion personalities and Disney characters.

“Disney is a magical brand and Barneys New York is a surprising brand. We feel
we’ve captured both the magic and the surprise with this holiday project” said
Mark Lee, Barneys New York CEO. “It has been a dream to collaborate with
Disney and we at Barneys are grateful that they found it intriguing to mix
characters from our different worlds in this way.”

Capturing the essence of the highly stylized fashion world along with the
electrically-charged colors and brilliant lights of the magical world of
Disney, the video begins with Minnie dreaming of the glamour of Paris. In her
dream, she is whisked away to the City of Light, where she comes face to face
with revered fashion personalities and takes the runway along with Mickey
Mouse, Daisy Duck, and more in fabulous designer fashions. The storyline
concludes happily when Minnie wakes up and Mickey presents her with the same
designer dress she has just sported in her dream on the catwalk.

The moving art video was conceived to be a playful interpretation of the high
fashion world, and will screen for a six-week period in the Madison Avenue
windows, as well as in Barneys flagship stores across the country. To help
bring the show to life, Oscar®-winning composer Michael Giacchino has created
an original score. The video is exclusively on, and

Fashion personalities featured within the moving art video include:

  *Photographers: Steven Meisel, Mario Sorrenti and Juergen Teller
  *Front Row Personalities: Sarah Jessica Parker, Daphne Guinness, Lady Gaga,
    Naomi Campbell, Linda Evangelista and Bryan Boy
  *Backstage: Guido Palau, Pat McGrath, Julien d'Ys, Alber Elbaz, Nicolas
    Ghesquière and Ed Filipowski
  *Editors: Glenda Bailey, Bridget Foley, Emmanuelle Alt, Suzy Menkes, Franca
    Sozzani, Carine Roitfeld, Cathy Horyn and Anna Dello Russo

Each Disney character is dressed in a one-of-a-kind exclusive look created by
some of the most influential fashion designers in the world, including:

  *Mickey Mouse: Balenciaga by Nicolas Ghesquière
  *Goofy: Balmain by Olivier Rousteing
  *Daisy: Dolce & Gabbana
  *Minnie Mouse: Lanvin by Alber Elbaz
  *Snow White: Nina Ricci by Peter Copping
  *Tiana: Proenza Schouler
  *Cruella de Vil: Rick Owens

Using innovative technology and hardware, the Madison Avenue windows feature
unique display technology using Christie® MicroTiles® from Christie Digital
Systems USA, Inc, on which the video plays. Working with d3 Technologies’
integrated production system which power the core of the show, utilizing five
4U servers generating 20 simultaneous HD video streams. An OSRAM Business,
Traxon the dynamic lighting and controls manufacturer, supplied almost 500
square feet of LED Mesh and String, as well as intelligent controls to add a
layer of video to the window display.


Barneys New York and Disney have worked to create a range of exclusive (XO
exclusively ours), limited-edition holiday gift items, available now for a
limited time only at Chelsea Passage on the ninth floor in Barneys’ Madison
Avenue flagship location in New York, at the company’s Beverly Hills flagship
location, and

In honor of this special project, 25% of the retail price of all items in the
Electric Holiday collection sold exclusively in select Barneys New York stores
and through January 3rd, 2013, will be donated to American Red
Cross disaster relief.

The product assortment includes Disney’s highly collectible Vinylmation
figures designed by Paul Smith and Diane von Furstenberg, Mickey Mouse ears
designed by Rag & Bone and L’Wren Scott, and smaller items such as holiday
ornaments, edible sweets, toys for children, and much more.

In addition to the Electric Holiday product assortment, there will also be a
curated selection of vintage memorabilia available at the Madison Avenue
flagship location, including a vintage Mickey watch, a signed biography of
Walt Disney and specialty vintage Disney toys.


To celebrate this special event, Barneys New York hosted a New York City-wide
scavenger hunt for gift cards on November 14. A “Mickey Messenger” was posted
at various locations throughout Manhattan, and only by following clues on
Twitter (@BarneysNY) and Instagram (BarneysNYofficial) were participants able
to find him. When participants found the Mickey Messenger—identifiable from
his Mickey Mouse ears—they simply gave him the secret password to receive a
mystery gift card with a value anywhere between $25 to $500. One lucky
grand-prize winner received tickets to the evening’s window unveiling event.


Barneys New York and Disney have collaborated with AOL and Air France, to help
further engage the consumer with the Electric Holiday program.

Barneys NY, Disney and AOL have collaborated to create a co-branded media
experience surrounding the Electric Holiday project. Acting as the project’s
digital arm, AOL's StyleList brings the legendary window online with an
exclusive showing of the animated short film and behind-the-scenes footage.

Air France is supporting the Holiday 2012 project with an integrated promotion
to include a nationwide sweepstakes inviting shoppers and Facebook fans to
enter to win a trip to Paris, including two roundtrip business class airline
tickets on Air France, four night hotel accommodations at the Hotel Sofitel
Paris Le Faubourg, a $5,000 wardrobe and luggage from Barneys New York, and
two tickets to Disneyland Paris.

The Electric Holiday moving art video will be displayed in all Barneys New
York flagship markets including Beverly Hills, Chicago, San Francisco, Boston,
Scottsdale, Dallas and Seattle, as well as on and its luxury
content site, The Window.


                Barneys New York on Twitter: #ElectricHoliday

MNR LINK: Downloadable B-roll footage with Electric Holiday and opening moment
highlights are available at

About Barneys New York

BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores
in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San
Francisco, Las Vegas, and Scottsdale. The Company also operates a highly
successful online business at Founded as a men's retailer in 1923
in downtown Manhattan, it turned into an international arbiter of high style
for both women and men in the 1970s and became renowned for discovering and
developing new and innovative design talent. Barneys is famous for selling the
most intriguing edit from the world’s top designers, including women’s and
men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and
gifts for the home. Barneys' signature sense of wit and style is manifested in
its creative advertising campaigns, original holiday themes, and celebrated
window displays. Barneys’ innovative CO-OP was launched in 1985 and has since
expanded into a freestanding store concept operating more than a dozen
locations in eight states across the U.S. For more information about Barneys
New York, please visit and explore its luxury content site,
The Window, for an insider’s look into the Barneys world: behind-the-scenes
visits with exciting designers, fashion, events, and the Barneys team.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a
leading diversified international family entertainment and media enterprise
with five business segments: media networks, parks and resorts, studio
entertainment, consumer products and interactive media. Disney is a Dow 30
company and had annual revenues of about $40.9 billion in its last fiscal

Ever since Walt Disney founded his world-famous company in 1923, the name
"Disney" has become synonymous with boundless creativity and an unbridled
imagination that helped define the 20th century. Today, The Walt Disney
Company and its affiliated companies remain faithful to their commitment to
produce unparalleled entertainment experiences based on the rich legacy of
quality creative content and exceptional storytelling. From television and
movies, to theme parks, merchandise, virtual worlds and beyond, Disney
delights consumers and guests everywhere with magical stories, beloved
characters and unparalleled family entertainment and experiences.

About AOL

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating,
growing, and investing in brands and experiences that inform, entertain, and
connect the world. The home of a world-class collection of premium brands, AOL
creates original content that engages audiences on a local and global scale.
We help marketers connect with these audiences through effective and engaging
digital advertising solutions.


AIR FRANCE, with its three regional subsidiaries, Brit Air, City Jet and
Regional, operates 1,500 daily flights in France, Europe and worldwide. Its
fleet comprises 387 aircraft in operation.

AIR FRANCE KLM, the result of a merger between AIR FRANCE and KLM in 2004, is
one of the leading European air transport groups. Its main activities are the
air transport of passengers and cargo as well as aircraft maintenance. In
2011, AIR FRANCE KLM carried 75.8 million passengers and 1.1 million tons of
cargo. The group's fleet comprises more 586 aircraft, including 173 regional
aircraft operated by its partners Brit Air, City Jet, Regional and KLM
Cityhopper. Its network covers 230 destinations in 113 countries from its hubs
at Paris-Charles de Gaulle and Amsterdam-Schiphol. The Flying Blue frequent
flyer program is leader in Europe and has over 20 million members. AIR FRANCE
and KLM currently operate from 12 U.S. gateways and provide service from 125
U.S. cities through joint venture partner Delta Air Lines. With their partners
Delta Air Lines and Alitalia, AIR FRANCE and KLM operate the biggest
transatlantic joint venture with more than 250 daily flights. AIR FRANCE and
KLM are members of the SkyTeam alliance which has 16 member airlines, offering
customers access to a global network of over 14,700 daily flights to 958
destinations in 173 countries.

For more information or to purchase tickets, visit, call
1-800-237-2747 or contact your travel professional. For deals and the latest
information follow Air France on and Twitter

About Christie®

Christie is a global visual technologies company and is a wholly-owned
subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the
standards by being the first to market some of the world’s most advanced
projectors and complete system displays, Christie is recognized as one of the
most innovative visual technology companies in the world. From retail displays
to Hollywood, mission critical command centers to classrooms and training
simulators, Christie display solutions and projectors capture the attention of
audiences around the world with dynamic and stunning images.


Barneys New York
Beth Orr, 212-450-8999
Disney Consumer Products
Nidia Caceros Tatalovich
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