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Flipboard Launches New Books Section And Integrates Apple's iBookstore to Further Book Discovery



  Flipboard Launches New Books Section And Integrates Apple's iBookstore to
                            Further Book Discovery

PR Newswire

PALO ALTO, Calif., Nov. 15, 2012

PALO ALTO, Calif., Nov. 15, 2012 /PRNewswire/ -- Today, Flipboard introduces a
new way to browse books. Launching with sections about books, readers
can browse through literature, cookbooks, travel guides and other categories,
and easily buy titles directly from the iBookstore. The new sections give
readers a fun new way to discover interesting and exciting books by simply
flipping through catalog-like pages full of books.

(Photo: http://photos.prnewswire.com/prnh/20121115/SF13971)

(Logo: http://photos.prnewswire.com/prnh/20110630/SF28686LOGO-b)

"Buying a book is simple, but finding a book that interests you is hard. There
are so many great books out there, waiting to be discovered," said Christina
Mace-Turner, head of publisher partnerships at Flipboard. "By surfacing books
available on the iBookstore on Flipboard, readers will encounter great books
naturally, alongside the kinds of content they're already reading about, so
they can explore popular books as well as discover the many thousands of
amazing books in the long tail."

The book sections are now available in 10 countries: there are 25 customized
and localized sections for the United States, Canada, the United
Kingdom, Australia, Brazil, France, Germany, The Netherlands, Italy, and
Spain. Sections range from Fiction & Literature, Biographies & Memoirs,
Business books, Cookbooks, Travel and more. Each title includes the
publisher's description and a link to the book's page on the iBookstore so
when readers discover interesting books, they can buy them frictionlessly on
iOS and easily add them to their iBooks Library on iPad, iPad mini, iPhone, or
iPod touch.

Flipboard is available for free from the App Store on iPhone, iPad and iPod
touch or at www.itunes.com/appstore.

About Flipboard

Flipboard is the world's first social magazine, a single place to see
everything you care about. Inspired by the beauty and ease of print media,
Flipboard is designed so you can easily flip through news from around the
world or stories from right at home, helping people find the one thing that
can inform, entertain or even inspire them every day. Start reading your
magazine by downloading Flipboard at www.flipboard.com. The company is based
in Palo Alto, California and backed by legendary investors Kleiner Perkins
Caufield & Byer, Index Ventures and Insight Venture Partners. You can follow
us at twitter.com/flipboard.

SOURCE Flipboard

Website: http://www.flipboard.com
Website: http://www.itunes.com
Contact: Christel van der Boom, FLIPBOARD, Inc., +1-415-373-2737,
christel@flipboard.com
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