WideOrbit Automation for Radio Selected by Rogers Media for 55 Stations Across 29 Markets in Canada

  WideOrbit Automation for Radio Selected by Rogers Media for 55 Stations
  Across 29 Markets in Canada

     WideOrbit’s Leading Radio Automation System Will Deliver Significant
  Efficiencies and Seamless Traffic Integration to Major Canadian Broadcast
                                Radio Company

Business Wire

SAN FRANCISCO -- November 15, 2012

WideOrbit Inc., the leading provider of advertising management software for
media companies is pleased to announce that Rogers Media has selected WO
Automation for Radio, WideOrbit’s leading radio automation solution, for its
55 radio stations that span 29 markets across Canada.

Rogers Media is one of Canada’s leading broadcast companies and has been a
WideOrbit Traffic customer since 2009. Rogers Media selected WO Automation for
Radio  after an extensive review of current radio automation systems.

“WO Automation for Radio  will provide ease of use, a simple transition, new
workflow efficiencies and enhanced integration for Rogers’ radio stations from
coast to coast,” said Kirk Nesbitt, Vice President of Corporate and Radio
Engineering for Rogers Media-Broadcasting. “Rogers Media is pleased to be
building on its existing relationship with WideOrbit.”

WO Automation for Radio is a modern and powerful radio automation system that
delivers unrivaled ease of use and tremendous operational efficiencies to
radio broadcasters. WO Automation for Radio features robust search and voice
tracking, multi-station and multicasting capabilities, content sharing across
stations and markets, plus advanced interfaces to EAS equipment, audio
consoles, routers and music schedulers, such as MusicMaster. WO Automation for
Radio  also provides seamless integration with WO Traffic, WideOrbit’s leading
sales, traffic and billing solution, which enables live log editing,
streamlined dubbing of commercials and real-time reconciliation and

“We’re honored that Rogers Media has selected WO Automation for Radio,” said
Eric R. Mathewson, Founder and CEO of WideOrbit. “Our integrated solutions are
built for large broadcast companies like Rogers and we’re proud to support
their growth.”

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising
management software for Media companies. WideOrbit provides innovative, proven
solutions for managing the business of broadcast and cable operations – from
proposal to order, scheduling to automation, billing and aging. WideOrbit has
been helping clients since 1999, delivering high ROI, greater efficiencies and
revenue optimization. More than2,300 Television stations, Radio stations and
Cable Networks around the globe use WideOrbit Traffic software with another
3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software
manages more than $20 billion in advertising revenue annually. Clients
include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom
Communications, Fox Sports, Galavision, Gannett Co., Hearst Television,
Madison Square Garden, Meredith Corporation, Midwest Communications,
NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group,
Tribune, Yankee Entertainment Sports, Univision and more than 300 other major
media organizations. WideOrbit is headquartered in San Francisco, with offices
in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne,

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI),
is a diversified leading Canadian media company that engages in television and
radio broadcasting, publishing, digital, and sports entertainment. Rogers
Broadcasting has 55 AM and FM radio stations across Canada; television
properties include six Citytv stations, five OMNI multicultural television
stations, Sportsnet (consisting of four regional channels and the nationally
distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a
televised and internet shopping service. Rogers Publishing produces many
well-known consumer and online magazines, such as Maclean's, Chatelaine,
L'actualité, Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. Rogers Media’s suite of digital
assets reaches 17 million unique visitors per month through more than 1,000
premium owned + exclusive and extended network sites. Rogers Media Inc. owns
Rogers Centre stadium, a year-round sports and entertainment facility, and the
Toronto Blue Jays Baseball Club.


WideOrbit Inc.
Diane Perro, 415-675-6700
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