Qualcomm Atheros and Cisco Announce Indoor Location Technology Collaboration

 Qualcomm Atheros and Cisco Announce Indoor Location Technology Collaboration

— Network and Mobile Technology Leaders Team to Deliver More Precise Service
Discovery and Context Awareness for Indoor Environments —

PR Newswire

SAN JOSE, Calif., Nov. 15, 2012

SAN JOSE, Calif., Nov. 15, 2012 /PRNewswire-FirstCall/ -- Qualcomm
Technologies, Inc. (QTI) today announced that its networking and connectivity
subsidiary, Qualcomm Atheros, Inc., and Cisco, the worldwide leader in
networking, are collaborating to accelerate indoor location services for
public and private venues that utilize Cisco wireless infrastructure, to
provide an unprecedented set of benefits to venue owners, application
developers, mobile device and networking OEMs, and consumers. The combination
of the Qualcomm IZat™ indoor location services platform and the Cisco
"Connected Mobile Experience" solution will improve indoor location accuracy
and enable service discovery and context awareness in some of the world's
leading retail, travel and hospitality venues. The leadership positions of the
Cisco enterprise wireless solution and Qualcomm mobile technology will
accelerate market adoption and foster further technology innovation to grow
the indoor location ecosystem.

Many connected consumers rely on their mobile devices and location-based apps
for information, interaction and context. However, the majority of these apps
and services are challenged in urban environments and indoors, where satellite
systems are unable to provide location data. Together, Qualcomm Atheros and
Cisco are focused on accelerating more precise indoor location capabilities
and ensuring interoperability between their respective solutions in order to
enhance service discovery, provide greater contextual awareness, and deliver a
better experience in the world's leading venues.

"Qualcomm Atheros is enhancing the mobile experience by providing more precise
context about who, and what, is nearby – in any environment," said Cormac
Conroy, vice president, location products and technology, Qualcomm Atheros.
"Working with Cisco to build an ecosystem of interoperable positioning
technologies, we are creating new opportunities for mobile OEMs, operators and
venues to roll out location-based services that deliver relevant and timely
information to the customers they serve, whenever a smartphone based on the
Qualcomm Snapdragon™ processor is near or within a Mobile Services Engine
powered Wi-Fi network."

Qualcomm Atheros' location technologies have shipped in more than one billion
devices operating in mobile networks worldwide. The company recently enhanced
its IZat location platform to enable more precise positioning (within 3-5
meters) inside buildings to make indoor positioning more useful to consumers.
Overcoming the traditional challenges of indoor positioning brings Qualcomm
Atheros, Cisco and the industry one step closer to their goal of providing
always-on location awareness in any environment.

Cisco Connected Mobile Experiences offers the first Wi-Fi Passpoint (HotSpot
2.0) solution to integrate indoor location and real-time analytic technologies
to deliver personalized mobile services and content. The solution is built
upon the Cisco Mobility Services Engine, the industry's only available
technology that can leverage an existing access point infrastructure to
determine indoor location for mobile devices. This solution enables app
developers to leverage this contextual information to deploy mobile
applications and services that engage the customer more effectively.

"We want to take the current popularity and reach of conventional outdoor
navigation and location apps and extend it to indoor venues all over the
world," said Sujai Hajela, vice president and general manager, wireless
networking business unit, Cisco. "Combining the strengths of the leader in
mobile-based positioning — Qualcomm Atheros — and our position as the leader
in WLAN networking, creates new and exciting opportunities for our customers
across industries such as retail, hospitality, entertainment, travel,
healthcare and more. Together, we allow businesses to leverage the
intelligence in their network and uncover additional revenue opportunities."

Working together, Cisco and Qualcomm Atheros will differentiate the indoor
location experience in venues where Cisco network infrastructure and
Qualcomm-enabled handsets are being used, and accelerate indoor location
capabilities on mobile devices in popular venues around the world. For more
information, please visit www.qca.qualcomm.com and www.cisco.com.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how
people connect, communicate and collaborate. Information about Cisco can be
found atwww.cisco.com. For ongoing news, please go to newsroom.cisco.com.

About Qualcomm Technologies, Inc.

Qualcomm Technologies, Inc. (QTI), a wholly owned subsidiary of Qualcomm
Incorporated (NASDAQ: QCOM), is redefining the way people incorporate wireless
devices and services into everyday life. QTI and its subsidiaries operate
substantially all of Qualcomm's research and development activities, and
product and services businesses, including Qualcomm's semiconductor business,
QCT. QTI's developments enable opportunities across the wireless and wired
value chains by making devices and networks faster, content richer and
communications more personal and affordable to people everywhere. For more
information, go to www.qualcomm.com.

Qualcomm Atheros is a trademark of Qualcomm Atheros Inc. Qualcomm, Snapdragon
and IZat are trademarks of Qualcomm Incorporated. Wi-Fi is a registered
trademark of the Wi-Fi Alliance. All other trademarks are the sole property of
their respective owners.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco
and/or its affiliates in the U.S. and other countries. A listing of Cisco's
trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks
mentioned are the property of their respective owners. The use of the word
partner does not imply a partnership relationship between Cisco and any other
company.

Qualcomm Contacts:
Laurie Falconer, Qualcomm Atheros
Phone: 1-408-616-3036
Email: laurief@qca.qualcomm.com 

Tina Asmar, Corporate Communications
Phone: 1-858-845-5959
Email: casmar@qualcomm.com

Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com



SOURCE Qualcomm Technologies, Inc.; Cisco

Website: http://www.cisco.com
Website: http://www.qualcomm.com
 
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