Audi Returns as Proud Sponsor and Official Vehicle of the U.S.

Audi Returns as Proud Sponsor and Official Vehicle of the U.S. Ski
HERNDON, VA -- (Marketwire) -- 11/15/12 -- 

--  Audi extends sponsorship of the U.S. Ski Team for another five years
--  The Audi Ski Challenge will give fans the opportunity to race with the
    U.S. Ski Team
--  Season kicks off with the first Audi Ski Challenge as part of the Nov.
    15-16 Nature Valley First Tracks team announcement event in Vail, CO
    featuring Olympic champions and the U.S. Ski Team

Audi of America announced today that it will return as the official
automotive sponsor of the U.S. Ski Team. As a returning sponsor, Audi
will continue to support the U.S. Ski Team's talented athletes for
the next five years, while supplying Audi vehicle transportation in
the United States and Europe for teams including alpine, freestyle
and nordic. 
As part of Audi's continued commitment to World Cup skiing, Audi will
remain as title sponsor of the Audi Birds of Prey Race Week at Beaver
Creek Nov. 30-Dec. 2, 2013. Audi will also be associate sponsor at
the Nov. 24-25, 2012 Nature Valley Aspen Winternational, the Jan.
31-Feb. 2, 2013 Visa Freestyle International at Utah's Deer Valley
Resort, and the Mar. 20-24, 2013 Nature Valley U.S. Alpine
Championships at Squaw Valley. 
Audi's all-new performance S Models -- S6, S7 and S8, the all-new
Audi RS5 and the Audi R8 will be on display at various events
throughout the 2012-13 season. 
"Audi and the U.S. Ski Team are committed to high performance,
unparalleled technology, innovation and willpower," said Loren
Angelo, General Manager of Brand Marketing for Audi of America. "Our
sponsorship with the U.S. Ski Team has been a natural fit since 2007,
and we're excited to continue our relationship for another five
"The U.S. Ski Team and Audi are strong partners with a focus on
performance," said U.S. Ski and Snowboard Association President and
CEO Bill Marolt. "Audi's commitment to excellence is in alignment
with our own Best in the World vision. As a global partner in the
Audi FIS Alpine World Cup, the relationship with Audi and the U.S.
Ski Team is a natural complement." 
Consumer Events
 The season officially kicks off on Nov. 15 during
Nature Valley First Tracks as the U.S. Ski Team -- including Olympic
champions Lin
dsey Vonn, Bode Miller, Ted Ligety and Julia Mancuso --
help celebrate the start of a historic 50th anniversary season at
Vail and introduce the 2013 U.S. Alpine Ski Team. 
This year, the sponsorship includes The Audi Ski Challenge -- a ski
racing competition that brings together local ski racing fans in
support of Audi and the USSA. Held at Vail, Aspen, Beaver Creek and
Squaw Valley throughout the 2012-13 ski season, The Audi Ski
Challenge is a giant slalom race that gives fans the opportunity to
race and win an exclusive, once-in-a-lifetime trip to race with the
U.S. Ski Team at the Nature Valley U.S. Alpine Championships on March
23, 2013 in Squaw Valley, CA. 
Audi and the U.S. Ski Team will award the following prizes to the top
two winners -- determined from the best of their best runs -- plus a
guest from Vail, Aspen, Beaver Creek, and Squaw Valley: 

--  Official 2012-13 U.S. Ski Team Jacket
--  Three nights lodging at the Nature Valley U.S. Alpine Championships
    (March 20-24, 2013)
--  VIP pass with three days of skiing, access to all VIP functions
    including early lift access to ski with U.S. Ski Team athletes
--  Meet and greet with members of the 2012-13 U.S. Alpine Ski Team
--  VIP gift bag

The Audi Ski Challenge event schedule: 

--  Vail: November 16, 2012
--  Aspen: November 23, 2012
--  Beaver Creek: November 29, 2012
--  Squaw Valley: March 21, 2013

The events in Aspen, Beaver Creek and Squaw Valley are open to the
public, providing recreational racers with the opportunity to ski
against the team. For more information and to register for The Audi
Ski Challenge, please visit 
For over five years, Audi-sponsored USSA events have featured top
talent including Olympic gold medalists and Audi FIS World Cup
champions Lindsey Vonn, Bode Miller and Ted Ligety, along with
Olympic champion Julia Mancuso and Olympic bronze medalist Andrew
In 2009, Audi produced Truth in Motion, a documentary following the
U.S. Ski Team on the road to the 2010 Vancouver Winter Olympics that
premiered on NBC on Jan. 30, 2010. The film is available as a free
download on the iTunes Store (  
 Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. AUDI AG is planning to invest a
total of EUR 13 billion over the period 2012 through 2016 on new
products and technologies. Visit or for more information regarding Audi vehicle and
business issues. 
 The U.S. Ski Team, as part of the U.S. Ski
and Snowboard Association (USSA), develops and maintains teams of
world-class athletes for national and international competition,
including the Olympic Winter Games. The U.S. Ski Team selects teams
in all sports for major events such as the Olympics and World
Championships as well as annual teams in many Olympic disciplines.
The U.S. Ski Team coordinates nationwide development and elite
programs for all competitive skiing sports while maintaining a strong
adherence to core values. For more information, visit  
Audi of America Communications 
Andrew Lipman
Tel.: +1 917 691 8000
Annie Malter
Tel.: +1 212 373 6139
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