GateHouse Media Continues Expansion of Online Private Ad

GateHouse Media Continues Expansion of Online Private Ad Exchange,
adhance media, With the Addition of 15 New Publishers 
NEW YORK, NY -- (Marketwire) -- 11/15/12 --  GateHouse Media, a
leading multimedia company providing news and information to local
communities, today announced the addition of 15 publishers to its
private ad exchange, adhance media. The private ad exchange now
comprises more than 500 local, hyper-local and major city newspapers
and broadcast sites nationwide including Schurz, Morris
Communications, The Seattle Times, CNHI, The Ogden Newspapers, Inc.
and The Columbus Dispatch. adhance media now provides agencies and
advertisers with a wider national reach with locally-targeted
adhance media, powered by Index Platform, a sell-side platform (SSP)
from Casale Media, unites a community of premium sites, providing
quality demographic and geographic targeting options for national
brands. By leveraging their combined scale, all participants in the
private ad exchange have access to thousands of advertisers through
demand side platforms (DSPs) and agency trading desks (ATDs).  
"The goal of adhance media is to expand beyond GateHouse Media's
regional properties and give more and more local publishers the
opportunity to grow their digital revenue through programmatic
selling and real-time bidding," said Mike Moreau, VP of digital at
GateHouse Media. "We will continue to seek like-minded publishers for
the private ad exchange. It's exciting to see publishers come
together to embrace this private selling model." 
"The opportunity to buy quality inventory on behalf of our national
advertisers is extremely valuable and adhance makes it easy," said
Alec Greenberg, VP of media operations at Media 6 Degrees. "They've
successfully established meaningful scale without compromising
quality by selectively bringing together premium news publications
from across the U.S. The combination of brand-safe inventory being
available at scale across a highly capable platform is what we ask of
our partners and adhance continues to over deliver." 
adhance media is powered by Index Platform, an SSP created by Casale
Media. A fully transparent real-time bidding (RTB) management
technology, Index Platform opens new revenue streams for publishers
by facilitating RTB advertising demand from DSPs and ATDs. Its RTB
technology and bid management platform delivers advanced control and
channel protection for publishers with full support for DealID, a new
technology standard that enables advanced and easy selling within
private exchange environments.  
"We built Index Platform to enable publishers to harness the growing
advertising demand coming from RTB," said Andrew Casale, VP of
strategy at Casale Media. "The national expansion of adhance media
demonstrates the customization and expansion that the private
exchange model allows for publishers. It shows how RTB technology can
benefit publishers by giving them access to more demand from premium
advertisers in a safe and controlled way." 
For more information on adhance media, please visit 
About GateHouse Media
 GateHouse Media, Inc., headquartered in
Fairport, New York, is one of the largest publishers of locally based
print and online media in the United States as measured by its 79
daily publications. GateHouse Media currently serves local audiences
of approximately 10 million per week across 21 states through
hundreds of community publications and local websites. GateHouse
Media is traded in the over-the-counter market under the symbol
"GHSE." For more information regarding GateHouse Media and to be
added to our email distribution list, please visit  
About Index Platform
 Index Platform is a global digital advertising
technology provider offering enterprise grade solutions, intelligence
and support for publishers to maximize advertiser demand for their
cross channel media. Through the Index Platform exchange or a
publisher's own private marketplace, publishers receive fully
transparent real-time bidding (RTB) management technology and access
to premium demand. Its parent company, Casale Media, continues to
establish a strong presence in digital advertising, working directly
with premium media organizations, while focusing on brand-safety and
control for advertisers and publishers. Headquartered in New York and
Toronto, the award-winning company is guided by its dedication to
need-based development and a quality-focused culture. 
adhance media
Mike Moreau
VP of Digital
Casale Media
Monica Afanador
HORN for Casale Media
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