World's Two Leading Environmental Websites Merge

               World's Two Leading Environmental Websites Merge

Mother Nature Network and TreeHugger Combine to Form Leading Eco-Lifestyle
Digital Platform

PR Newswire

ATLANTA, Nov. 15, 2012

ATLANTA, Nov. 15, 2012 /PRNewswire/ --Mother Nature Network and Discovery
Communications today announced the completion of an agreement to merge their
environmental websites, Mother Nature Network ( and TreeHugger
( to form a new entity, jointly owned by MNN and Discovery
Communications. The agreement brings together the two most visited websites in
the world for environmental news and information, with more than seven million
combined monthly visitors and a user base that spans 200 countries.

(Photo: )

"This merger goes beyond simply having a bigger audience, it's about having a
much bigger opportunity," said Joel Babbit, co-founder and CEO of Mother
Nature Network, who will serve as CEO of the combined companies.
"Sustainability is only one aspect of a broader responsible lifestyle and we
want to cover the entire spectrum. We are extremely excited to join forces
with Discovery Communications and TreeHugger to make this opportunity a

"TreeHugger and Mother Nature Network are the unequivocal digital leaders in
the eco-lifestyle space, and their merger will greatly enhance the platforms'
reach, impact and depth and breadth of content," added JB Perrette, Chief
Digital Officer, Discovery Communications. "Placing TreeHugger under Joel's
strong leadership and in a more exclusively eco-lifestyle focused venture
enhances its value and long-term growth. Discovery Communications looks
forward to continuing its commitment in the green space – in keeping with our
long-standing corporate values – as a proud co-owner in the new venture."

Founded in 2004 with the mission of bringing green living to the masses,
TreeHugger serves as an all-inclusive resource for green news, solutions, and
product information. TreeHugger publishes an up-to-the-minute blog, weekly and
daily newsletters, twice-monthly radio interviews, and manages engaged Twitter
and Facebook communities. Discovery Communications acquired TreeHugger in

Mother Nature Network was launched in 2009 and provides content that extends
beyond traditional environmental issues to encompass a broad range of
responsible living topics. It was co-founded by Babbit, a former advertising
executive, and conservationist Chuck Leavell, who has held the keyboard chair
in the Rolling Stones for 30 years. CNN became an equity partner in
2011.Designed for a mainstream audience -- information is presented in a
way that is engaging and easy-to-understand. MNN has been particularly
recognized for its non-traditional sponsorship model, an approach that has
attracted many of the world's leading brands. Unlike the vast majority of
websites, MNN does not sell standard advertising, offering instead exclusive,
yearlong sponsorships for each of its content categories, such as
transportation, safety, energy, family activities, and travel.

The ability to extend that model across a larger audience is already
attracting significant interest, with Wal-mart's announcement that it will be
partnering with the company on a new content channel which will profile
individuals, organizations, businesses, and products that are making a
positive impact on the environment.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1
nonfiction media company reaching more than 1.8 billion cumulative subscribers
in 209 countries and territories. Discovery is dedicated to satisfying
curiosity through 149worldwide television networks, led by Discovery Channel,
TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint
venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first
24-hour 3D network. Discovery also is a leading provider of educational
products and services to schools and owns and operates a diversified portfolio
of digital media service,including Revision3. For more information, please

About Mother Nature Network

Mother Nature Network is the world's most visited environmental and social
responsibility website. Engaging, non-political, and easy-to-understand, MNN
is designed for a mainstream audience.Co-founded by Rolling Stones
keyboardist Chuck Leavell and ad executive Joel Babbit in 2009,MNN content
goes well beyond traditional "green" issues - encompassing a broad range of
news and sustainable living topics -including family,health,
home,safety,technology,community involvement,andpersonal finance. Visit
Mother Nature Network [] to learn more.

SOURCE Mother Nature Network

Contact: Dan Beeson, +1-404-856-7026,; or Catherine Frymark,
Discovery Communications, +1-240-662-2934,
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