Telefonica's new global convergent video platform, based on the Microsoft
Mediaroom product suite, will power its pay TV and OTT services across its
Operating Businesses, with first deployments in Brazil, Chile and Spain.
MADRID and REDMOND, Wash., Nov. 14, 2012 /CNW/ - Telefonica Digital and
Microsoft Corp. today announced a multiyear strategic agreement to create a
new Global Video Platform (GVP) for all video entertainment services across
Telefonica's Operating Businesses. Based on key Microsoft technologies
including the Microsoft Mediaroom platform, the GVP is unique in delivering TV
services over both managed (IPTV) and nonmanaged ("over the top") networks, at
global scale, to a range of consumer devices. The first GVP deployments are
taking place in Brazil, Chile and Spain, and Telefonica anticipates extending
the deployment of TV services based on the GVP to a number of its other
Operating Businesses over the next few years.
"Video is a fast-growing market, and we already play a leading role in
delivering Pay TV services to customers in Europe and Latin America. This new
platform allows us to reflect the deep and rapid changes happening in this
market. It offers the ease and convenience of a global, convergent platform
while maintaining flexibility over content for our local businesses. Most
important, it allows us to meet customer demands for access to video content
on an ever- expanding range of devices," said Vivek Dev, director of Digital
Services, Telefonica Digital.
The GVP, and its use of Mediaroom, will enable Telefonica to deliver to
consumers high-performance, differentiated and feature-rich TV services over
both its managed high-speed broadband networks as well as "over-the-top"
nonmanaged broadband networks. It provides a range of advanced features to TV
subscribers, including time-shifting and multiscreen among others, enabling
Telefonica to take advantage of its multidevice capabilities.
"Telefonica is a close partner to Microsoft, and the Global Video Platform,
based on the Microsoft Mediaroom platform, will enable them to grow their
business and reach new audiences," said Tom Gibbons, corporate vice president,
Operator TV Business, Microsoft. "This new agreement focused on Telefonica's
GVP further extends our alliance in the world of TV and video entertainment to
a range of screens throughout the home and on the go, and the benefits will be
enjoyed by many millions of people globally. Through its use of IP-based
broadband networks and the Microsoft Mediaroom platform, Telefonica's
next-generation TV services are poised to delight and entertain millions of
consumers across their markets in Europe and Latin America."
These services can be enjoyed by consumers on a range of devices inside and
outside the home, including set-top boxes, Xbox 360, tablets and smartphones.
Because the Mediaroom platform includes key technologies such as Microsoft
PlayReady, Internet Information Services Smooth Streaming and Microsoft
Silverlight, the delivery of TV services across these various networks and to
multiple screen types can all be done via one common technology
infrastructure. This is expected to result in significant efficiencies for
Telefonica in time to market, cost of delivery and overall scale.
Earlier this month, Telefonica launched its premium Internet Protocol
television (IPTV) service in Brazil, which follows a similar launch in Chile
in October. Both services, Vivo TV Fibra in Brazil and Movistar IPTV in Chile,
are the first IPTV deployments that take advantage of the new GVP platform and
its capabilities, offering an exceptional user experience for their Fiber to
the Home customers. In November 2011, Telefonica and Microsoft launched the
first service enabled by the GVP: Movistar Imagenio on Xbox 360. It provides
subscribers with 12 linear channels focused on sports, including the Spanish
First Soccer League (Liga BBVA) under Canal+ Liga Channel.
During the past 14 months, the Microsoft Mediaroom platform has continued to
scale its deployments and services, surpassing 11 million consumer households
and 22 million set-top boxes across the Americas, EMEA and APAC, further
securing its position as the world's most deployed IPTV platform.*
Telefonica one of the largest telecommunications companies in the world in
terms of market capitalisation and number of customers. From this outstanding
position in the industry, and with its mobile, fixed and broadband businesses
as the key drivers of its growth, Telefonica has focused its strategy on
becoming a leading company in the digital world.
The company has a significant presence in 25 countries and a customer base
that amounts close to 314 million accesses around the world. Telefonica has a
strong presence in Spain, Europe and Latin America, where the company focuses
an important part of its growth strategy.
Telefonica is a 100% listed company, with more than 1.5 million direct
shareholders. Its share capital currently comprises 4.551.024.586 ordinary
shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and
Valencia) and on those in London, New York, Lima, and Buenos Aires.
About Telefonica Digital
Telefonica Digital is a global business division of Telefonica. Its mission is
to seize the opportunities within the digital world and deliver new growth for
Telefonica through research & development, venture capital, global
partnerships and digital services such as cloud computing, mobile advertising,
M2M and eHealth. It is also driving innovation in over the top communications
under a new umbrella brand called TU and in Big Data through Telefonica
Telefonica Digital will deliver these new products and services to
Telefonica's 314 million customers as well as entering new markets. It is
headquartered in London with regional centres in Silicon Valley, Sao Paulo,
Spain and Tel Aviv. Jajah, TokBox, Terra, Media Networks Latin America, 48 and
giffgaff are all managed under the Telefonica Digital umbrella.
To sign up for news alerts and read commentary on Telefonica Digital, visit
www.telefonica.com/digitalhub and track them on Twitter @tefdigital.
About Microsoft Mediaroom
The award-winning Microsoft Mediaroom Internet Protocol Television (IPTV) and
multimedia software platform is the most widely deployed IPTV platform in the
world. Mediaroom is driving the future of television by enabling broadband
service providers to deliver new connected TV and entertainment experiences to
consumers worldwide. It provides new ways for consumers to experience TV as
part of their connected, digital lifestyle, while also creating new business
opportunities for broadband service providers, hardware manufacturers, content
creators, advertisers and application developers. Over 40 of the world's
leading service providers across four continents have selected the Mediaroom
platform to drive their digital TV services. More information on Mediaroom and
the opportunity to deliver the best in TV plus all your media in one place is
available at http://www.microsoft.com/mediaroom.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize their
* This is an increase from previously reported 8 million consumer households
and 16 million set-top boxes.
Note to editors: For more information, news and perspectives from Microsoft,
please visit the Microsoft News Center at http://www.microsoft.com/news. Web
links, telephone numbers and titles were correct at time of publication, but
may have changed. For additional assistance, journalists and analysts may
contact Microsoft's Rapid Response Team or other appropriate contacts listed
Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,
firstname.lastname@example.org, or Microsoft Mediaroom, +1-206-223-1606,
Mediaroom@edelman.com, or Telefonica Press Office, +34 91 482 38 00,
PRN Photo Desk, email@example.com
SOURCE: Microsoft Corp.
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