Telefonica and Microsoft to Deploy New Global Video Platform

Telefonica's new global convergent video platform, based on the Microsoft 
Mediaroom product suite, will power its pay TV and OTT services across its 
Operating Businesses, with first deployments in Brazil, Chile and Spain. 
MADRID and REDMOND, Wash., Nov. 14, 2012 /CNW/ - Telefonica Digital and 
Microsoft Corp. today announced a multiyear strategic agreement to create a 
new Global Video Platform (GVP) for all video entertainment services across 
Telefonica's Operating Businesses. Based on key Microsoft technologies 
including the Microsoft Mediaroom platform, the GVP is unique in delivering TV 
services over both managed (IPTV) and nonmanaged ("over the top") networks, at 
global scale, to a range of consumer devices. The first GVP deployments are 
taking place in Brazil, Chile and Spain, and Telefonica anticipates extending 
the deployment of TV services based on the GVP to a number of its other 
Operating Businesses over the next few years. 
(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO) 
"Video is a fast-growing market, and we already play a leading role in 
delivering Pay TV services to customers in Europe and Latin America. This new 
platform allows us to reflect the deep and rapid changes happening in this 
market. It offers the ease and convenience of a global, convergent platform 
while maintaining flexibility over content for our local businesses. Most 
important, it allows us to meet customer demands for access to video content 
on an ever- expanding range of devices," said Vivek Dev, director of Digital 
Services, Telefonica Digital. 
The GVP, and its use of Mediaroom, will enable Telefonica to deliver to 
consumers high-performance, differentiated and feature-rich TV services over 
both its managed high-speed broadband networks as well as "over-the-top" 
nonmanaged broadband networks. It provides a range of advanced features to TV 
subscribers, including time-shifting and multiscreen among others, enabling 
Telefonica to take advantage of its multidevice capabilities. 
"Telefonica is a close partner to Microsoft, and the Global Video Platform, 
based on the Microsoft Mediaroom platform, will enable them to grow their 
business and reach new audiences," said Tom Gibbons, corporate vice president, 
Operator TV Business, Microsoft. "This new agreement focused on Telefonica's 
GVP further extends our alliance in the world of TV and video entertainment to 
a range of screens throughout the home and on the go, and the benefits will be 
enjoyed by many millions of people globally. Through its use of IP-based 
broadband networks and the Microsoft Mediaroom platform, Telefonica's 
next-generation TV services are poised to delight and entertain millions of 
consumers across their markets in Europe and Latin America." 
These services can be enjoyed by consumers on a range of devices inside and 
outside the home, including set-top boxes, Xbox 360, tablets and smartphones. 
Because the Mediaroom platform includes key technologies such as Microsoft 
PlayReady, Internet Information Services Smooth Streaming and Microsoft 
Silverlight, the delivery of TV services across these various networks and to 
multiple screen types can all be done via one common technology 
infrastructure. This is expected to result in significant efficiencies for 
Telefonica in time to market, cost of delivery and overall scale. 
Earlier this month, Telefonica launched its premium Internet Protocol 
television (IPTV) service in Brazil, which follows a similar launch in Chile 
in October. Both services, Vivo TV Fibra in Brazil and Movistar IPTV in Chile, 
are the first IPTV deployments that take advantage of the new GVP platform and 
its capabilities, offering an exceptional user experience for their Fiber to 
the Home customers. In November 2011, Telefonica and Microsoft launched the 
first service enabled by the GVP: Movistar Imagenio on Xbox 360. It provides 
subscribers with 12 linear channels focused on sports, including the Spanish 
First Soccer League (Liga BBVA) under Canal+ Liga Channel. 
During the past 14 months, the Microsoft Mediaroom platform has continued to 
scale its deployments and services, surpassing 11 million consumer households 
and 22 million set-top boxes across the Americas, EMEA and APAC, further 
securing its position as the world's most deployed IPTV platform.* 
About Telefonica 
Telefonica one of the largest telecommunications companies in the world in 
terms of market capitalisation and number of customers. From this outstanding 
position in the industry, and with its mobile, fixed and broadband businesses 
as the key drivers of its growth, Telefonica has focused its strategy on 
becoming a leading company in the digital world. 
The company has a significant presence in 25 countries and a customer base 
that amounts close to 314 million accesses around the world. Telefonica has a 
strong presence in Spain, Europe and Latin America, where the company focuses 
an important part of its growth strategy. 
Telefonica is a 100% listed company, with more than 1.5 million direct 
shareholders. Its share capital currently comprises 4.551.024.586 ordinary 
shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and 
Valencia) and on those in London, New York, Lima, and Buenos Aires. 
About Telefonica Digital 
Telefonica Digital is a global business division of Telefonica. Its mission is 
to seize the opportunities within the digital world and deliver new growth for 
Telefonica through research & development, venture capital, global 
partnerships and digital services such as cloud computing, mobile advertising, 
M2M and eHealth. It is also driving innovation in over the top communications 
under a new umbrella brand called TU and in Big Data through Telefonica 
Dynamic Insights. 
Telefonica Digital will deliver these new products and services to 
Telefonica's 314 million customers as well as entering new markets. It is 
headquartered in London with regional centres in Silicon Valley, Sao Paulo, 
Spain and Tel Aviv. Jajah, TokBox, Terra, Media Networks Latin America, 48 and 
giffgaff are all managed under the Telefonica Digital umbrella. 
To sign up for news alerts and read commentary on Telefonica Digital, visit 
www.telefonica.com/digitalhub and track them on Twitter @tefdigital. 
About Microsoft Mediaroom 
The award-winning Microsoft Mediaroom Internet Protocol Television (IPTV) and 
multimedia software platform is the most widely deployed IPTV platform in the 
world. Mediaroom is driving the future of television by enabling broadband 
service providers to deliver new connected TV and entertainment experiences to 
consumers worldwide. It provides new ways for consumers to experience TV as 
part of their connected, digital lifestyle, while also creating new business 
opportunities for broadband service providers, hardware manufacturers, content 
creators, advertisers and application developers. Over 40 of the world's 
leading service providers across four continents have selected the Mediaroom 
platform to drive their digital TV services. More information on Mediaroom and 
the opportunity to deliver the best in TV plus all your media in one place is 
available at http://www.microsoft.com/mediaroom. 
About Microsoft 
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in 
software, services and solutions that help people and businesses realize their 
full potential. 
* This is an increase from previously reported 8 million consumer households 
and 16 million set-top boxes. 
Note to editors: For more information, news and perspectives from Microsoft, 
please visit the Microsoft News Center at http://www.microsoft.com/news. Web 
links, telephone numbers and titles were correct at time of publication, but 
may have changed. For additional assistance, journalists and analysts may 
contact Microsoft's Rapid Response Team or other appropriate contacts listed 
at http://www.microsoft.com/news/contactpr.mspx. 
Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,  
rrt@waggeneredstrom.com, or Microsoft Mediaroom, +1-206-223-1606, 
Mediaroom@edelman.com, or Telefonica Press Office, +34 91 482 38 00, 
prensa@telefonica.es 
http://www.microsoft.com 
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SOURCE: Microsoft Corp. 
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NI: CPR ELE SOF INTERNET ENT TVNEWS NP ORDER  
-0- Nov/15/2012 02:02 GMT
 
 
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