Compuware Publishes New Whitepaper: "The Hot Business of eCommerce"

Compuware Publishes New Whitepaper: "The Hot Business of eCommerce"

Paper Details How Poor Application Performance Can Impact Revenues and
Customer Loyalty and Why a New Generation APM Approach is the Answer

DETROIT, Nov. 15, 2012 (GLOBE NEWSWIRE) -- Compuware Corporation
(Nasdaq:CPWR), the technology performance company, today announced that it has
published a new whitepaper titled: "The Hot Business of eCommerce."The paper
explores the correlation of poor application performance on eCommerce
revenues, customer loyalty and brand image and how a new generation of
application performance management (APM) will help eCommerce businesses
deliver peak performance and the bottom line business benefits associated with
it.

With the extreme competitiveness of today's online retailer market, customers
have very little patience for slow performing websites. Customer loyalty can
be won or lost in a matter of a single second, causing a customer to switch to
a competitor site, impacting revenue and brand image.

Studies have shown that a one second delay in response time reduces
conversions by seven percent. For an eCommerce site that sells $100,000 of
merchandise per day, a one second delay means $2.5 million in lost revenues
annually. Online retail customers expect fast and efficient eCommerce
applications. It's vital in today's online world that online retailers create
best-in-class experiences to stay competitive and in business.

This whitepaper outlines:

  othe cost of poor application performance and its impact on revenues,
    customer loyalty and satisfaction and brand image;
  othe complexity of the eCommerce application delivery chain and its impact
    on performance; and
  ohow a new generation of APM can help eCommerce business maintain peak
    performance, drive a high-quality customer experience, and deliver better
    business results.

To download the whitepaper, click here.

Compuware APM^® is the industry's leading solution for optimizing the
performance of web, non-web, mobile, streaming and cloud applications. Driven
by end-user experience, Compuware APM provides the market's only unified APM
coverage across the entire application delivery chain—from the edge of the
internet through the cloud to the datacenter. Compuware APM helps customers
deliver proactive problem resolution for greater customer satisfaction,
accelerate time-to-market for new application functionality and reduce
application management costs through smarter analytics and advanced APM
automation.

With more than 4,000 APM customers worldwide, Compuware is recognized as a
leader in the "Magic Quadrant for Application Performance Monitoring"report.
To read more about Compuware's leadership in the APM market, click here.

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Compuware Corporation

Compuware Corporation, the technology performance company, makes technology
make a difference by providing software, experts and best practices to ensure
technology works well and delivers value. Compuware solutions make the world's
most important technologies perform at their best for leading organizations
worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top
20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

The Compuware logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5950

CONTACT: Press Contact:
         Kayla Siefker,
         Senior Public Relations Manager,
         Compuware APM Business Unit,
         kayla.siefker@compuware.com,
         313-227-1402
        
         Jackie Lucas,
         Warner Communications,
         978-526-1960,
         Jackie@warnerpr.com
        
         For Sales and Marketing Information
         Compuware Corporation,
         One Campus Martius, Detroit, MI 48226,
         800-521-9353, http://www.compuware.com

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