Barneys New York And The Walt Disney Company Launch Holiday 2012 Program: Electric Holiday

  Barneys New York And The Walt Disney Company Launch Holiday 2012 Program:
                               Electric Holiday

  PR Newswire

  NEW YORK, Nov. 15, 2012

-With photos

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Barneys New York, the luxury specialty
retailer, and The Walt Disney Company, the world's leading entertainment
company, launched the 2012 Holiday project Electric Holiday at the Barneys New
York Madison Avenue flagship store. A multi-platform initiative infused with
fashion and fantasy, Electric Holiday merges the creativity and magic of
Disney with the wit and surprise of the legendary Barneys New York annual
holiday project to create a celebration of festive modern electric lights,
music and fashion.

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"Disney is proud to be part of New York's holiday magic this year," said
Robert A. Iger, chairman and chief executive officer of The Walt Disney
Company. "Together with Barneys, we've created a one-of-a-kind experience that
combines Disney's great characters and storytelling with high fashion for a
spectacular celebration of the season."

As part of the Electric Holiday program, 25% of sales from the limited-edition
Electric Holiday product collection sold at select Barneys stores and will be donated to the American Red Cross. This is in addition to
the $2 million dollars The Walt Disney Company has already pledged to support
relief efforts, including $1 million to the Red Cross for immediate relief and
an additional $1 million to support rebuilding efforts in Hurricane Sandy
affected communities.  In addition, Disney/ABC Television Group organizeda
national "Day of Giving" on Nov. 6 2012, seamlessly integrating outreach
messaging across variousprogramming and raising more than $18 million for the
American Red Cross.

THE ELECTRIC HOLIDAY WINDOWS The Electric Holiday program and the Madison
Avenue flagship's windows were unveiled featuring ' Electric Holiday' , a
moving art video starring Minnie Mouse on a fun, fabulous fashion adventure in
Paris, along with an array of notable fashion personalities and Disney

"Disney is a magical brand and Barneys New York is a surprising brand. We
feel we've captured both the magic and the surprise with this holiday
project," said Mark Lee, Barneys New York CEO."It has been a dream to
collaborate with Disney and we at Barneys are grateful that they found it
intriguing to mix characters from our different worlds in this way."

Capturing the essence of the highly stylized fashion world along with the
electrically-charged colors and brilliant lights of the magical world of
Disney, the video begins with Minnie dreaming of the glamour of Paris. In her
dream, she is whisked away to the City of Light, where she comes face to face
with revered fashion personalities and takes the runway along with Mickey
Mouse, Daisy Duck, and more in fabulous designer fashions. The storyline
concludes happily when Minnie wakes up and Mickey presents her with the same
designer dress she has just sported in her dream on the catwalk.

The moving art video was conceived to be a playful interpretation of the high
fashion world, and will screen for a six-week period in the Madison Avenue
windows, as well as in Barneys flagship stores across the country. To help
bring the show to life, Oscar®-winning composer Michael Giacchino has created
an original score. The video is exclusively on, and

Fashion personalities featured within the moving art video include:

  *Photographers: Steven Meisel, Mario Sorrenti and Juergen Teller
  *Front Row Personalities: Sarah Jessica Parker, Daphne Guinness, Lady Gaga,
    Naomi Campbell, Linda Evangelista and Bryan Boy
  *Backstage: Guido Palau, Pat McGrath, Julien d'Ys, Alber Elbaz, Nicolas
    Ghesquière and Ed Filipowski
  *Editors: Glenda Bailey, Bridget Foley, Emmanuelle Alt, Suzy Menkes, Franca
    Sozzani, Carine Roitfeld, Cathy Horyn and Anna Dello Russo

Each Disney character is dressed in a one-of-a-kind exclusive look created by
some of the most influential fashion designers in the world, including:

  *Mickey Mouse: Balenciaga by Nicolas Ghesquière
  *Goofy: Balmain by Olivier Rousteing
  *Daisy: Dolce & Gabbana
  *Minnie Mouse: Lanvin by Alber Elbaz
  *Snow White: Nina Ricci by Peter Copping
  *Tiana: Proenza Schouler
  *Cruella de Vil: Rick Owens

Using innovative technology and hardware, the Madison Avenue windows features
unique display technology using Christie® MicroTiles® from Christie Digital
Systems USA, Inc, on which the video will play. Working with d3 Technologies'
integrated production system which power the core of the show, utilizing five
4U servers generating 20 simultaneous HD video streams. An OSRAM Business,
Traxon the dynamic lighting and controls manufacturer, supplied almost 500
square feet of LED Mesh and String, as well as intelligent controls to add a
layer of video to the window display.

THE ELECTRIC HOLIDAY PRODUCT Barneys New York and Disney have worked to create
a range of exclusive (XO exclusively ours), limited-edition holiday gift
items, available now for a limited time only at Chelsea Passage on the ninth
floor in Barneys' Madison Avenue flagship location in New York, at the
company's Beverly Hills flagship location, and

In honor of this special project, 25% of the retail price of all items in the
Electric Holiday collection sold exclusively in select Barneys New York stores
and through January 3rd, 2013, will be donated to American Red
Cross disaster relief.

The product assortment includes Disney's highly collectible Vinylmation
figures designed by Paul Smith and Diane von Furstenberg, Mickey Mouse ears
designed by Rag & Bone and L'Wren Scott, and smaller items such as holiday
ornaments, edible sweets, toys for children, and much more.

In addition to the Electric Holiday product assortment, there will also be a
curated selection of vintage memorabilia available at the Madison Avenue
flagship location, including a vintage Mickey watch, a signed biography of
Walt Disney and specialty vintage Disney toys.

THE ELECTRIC HOLIDAY MYSTERY GIFT CARD HUNT To celebrate this special event,
Barneys New York hosted a New York City-wide scavenger hunt for gift cards on
November 14. A "Mickey Messenger" was posted at various locations throughout
Manhattan, and only by following clues on Twitter (@BarneysNY) and Instagram
(BarneysNYofficial) were participants able to find him. When participants
found the Mickey Messenger—identifiable from his Mickey Mouse ears—they simply
gave him the secret password to receive a mystery gift card with a value
anywhere between $25 to $500. One lucky grand-prize winner received tickets to
the evening's window unveiling event.

THE ELECTRIC HOLIDAY SPONSORS Barneys New York and Disney have collaborated
with AOL and Air France, to help further engage the consumer with the Electric
Holiday program.

Barneys NY, Disney and AOL have collaborated to create a co-branded media
experience surrounding the Electric Holiday project. Acting as the project's
digital arm, AOL's StyleList brings the legendary window online with an
exclusive showing of the animated short film and behind-the-scenes footage.

Air France is supporting the Holiday 2012 project with an integrated promotion
to include a nationwide sweepstakes inviting shoppers and Facebook fans to
enter to win a trip to Paris, including two roundtrip business class airline
tickets on Air France, four night hotel accommodations at the Hotel Sofitel
Paris Le Faubourg, a $5,000 wardrobe and luggage from Barneys New York, and
two tickets to Disneyland Paris.

The Electric Holiday moving art video will be displayed in all Barneys New
York flagship markets including Beverly Hills, Chicago, San Francisco, Boston,
Scottsdale, Dallas and Seattle, as well as on and its luxury
content site, The Window.  Barneys New York on Twitter:

About Barneys New York BARNEYS NEW YORK (Barneys) is a luxury specialty
retailer with flagship stores in New York City, Beverly Hills, Chicago,
Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. The Company
also operates a highly successful online business at Founded as
a men's retailer in 1923 in downtown Manhattan, it turned into an
international arbiter of high style for both women and men in the 1970s and
became renowned for discovering and developing new and innovative design
talent. Barneys is famous for selling the most intriguing edit from the
world's top designers, including women's and men's ready-to-wear, accessories,
shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys'
signature sense of wit and style is manifested in its creative advertising
campaigns, original holiday themes, and celebrated window displays. Barneys'
innovative CO-OP was launched in 1985 and has since expanded into a
freestanding store concept operating more than a dozen locations in eight
states across the U.S. For more information about Barneys New York, please
visit and explore its luxury content site, T he Window , for
an insider's look into the Barneys world: behind-the-scenes visits with
exciting designers, fashion, events, and the Barneys team.

About The Walt Disney Company The Walt Disney Company, together with its
subsidiaries and affiliates, is a leading diversified international family
entertainment and media enterprise with five business segments: media
networks, parks and resorts, studio entertainment, consumer products and
interactive media. Disney is a Dow 30 company and had annual revenues of about
$40.9 billion in its last fiscal year.

Ever since Walt Disney founded his world-famous company in 1923, the name
"Disney" has become synonymous with boundless creativity and an unbridled
imagination that helped define the 20th century. Today, The Walt Disney
Company and its affiliated companies remain faithful to their commitment to
produce unparalleled entertainment experiences based on the rich legacy of
quality creative content and exceptional storytelling. From television and
movies, to theme parks, merchandise, virtual worlds and beyond, Disney
delights consumers and guests everywhere with magical stories, beloved
characters and unparalleled family entertainment and experiences.

About AOL AOL Inc. (NYSE: AOL) is a brand company, committed to continuously
innovating, growing, and investing in brands and experiences that inform,
entertain, and connect the world. The home of a world-class collection of
premium brands, AOL creates original content that engages audiences on a local
and global scale. We help marketers connect with these audiences through
effective and engaging digital advertising solutions.

About AIR FRANCE AIR FRANCE, with its three regional subsidiaries, Brit Air,
City Jet and Regional, operates 1,500 daily flights in France, Europe and
worldwide. Its fleet comprises 387 aircraft in operation.AIR FRANCE KLM, the
result of a merger between AIR FRANCE and KLM in 2004, is one of the leading
European air transport groups. Its main activities are the air transport of
passengers and cargo as well as aircraft maintenance. In 2011, AIR FRANCE KLM
carried 75.8 million passengers and 1.1 million tons of cargo. The group's
fleet comprises more 586 aircraft, including 173 regional aircraft operated by
its partners Brit Air, City Jet, Regional and KLM Cityhopper. Its network
covers 230 destinations in 113 countries from its hubs at Paris-Charles de
Gaulle and Amsterdam-Schiphol. The Flying Blue frequent flyer program is
leader in Europe and has over 20 million members. AIR FRANCE and KLM currently
operate from 12 U.S. gateways and provide service from 125 U.S. cities through
joint venture partner Delta Air Lines. With their partners Delta Air Lines and
Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture
with more than 250 daily flights. AIR FRANCE and KLM are members of the
SkyTeam alliance which has 16 member airlines, offering customers access to a
global network of over 14,700 daily flights to 958 destinations in 173
countries. For more information or to purchase tickets, visit , call 1-800-237-2747 or contact your travel professional.
For deals and the latest information follow Air France on and Twitter @AirFranceUS.

About Christie® Christie is a global visual technologies company and is a
wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting
the standards by being the first to market some of the world's most advanced
projectors and complete system displays, Christie is recognized as one of the
most innovative visual technology companies in the world. From retail
displays to Hollywood, mission critical command centers to classrooms and
training simulators, Christie display solutions and projectors capture the
attention of audiences around the world with dynamic and stunning images.

Contact: Beth Orr, Barneys New York, +1-212 450-8999,; or
Nidia Caceros Tatalovich, Disney Consumer Products, +1(818) 544-0399,; NOTE TO EDITORS: MNR LINK: Downloadable B-roll
footage with Electric Holiday and opening moment highlights are available at; A picture/s accompanying this
release is available through the PA Photowire. It can be downloaded from or viewed at or; A picture
accompanying this release is available from the European Pressphoto Agency
(EPA) at
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