Avon Launches Viva, a Bold New Fragrance By Fergie
Kick off the holiday shopping season with a special preview of Fergie's new
fragrance available on Cyber Monday
NEW YORK, Nov. 15, 2012
NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Avon announced today it will launch
Fergie's third fragrance, Viva, with a special advanced preview on Cyber
Monday, months ahead of its February 2013 launch. As a highly-anticipated
follow up to Fergie's two fragrances, Outspoken and Outspoken Intense, Viva
will be available to customers through their Avon Representatives on this day
only as part of an online exclusive beauty gift set. This limited edition
holiday special will feature the full size Viva fragrance, matching shower
gel, body lotion, and other Avon beauty products.
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Sensual and fearless, Fergie is an inspiration to millions. Her fans
constantly clamor for a piece of her glamorous lifestyle—and now Avon is
giving them a unique chance to experience a new side of the artist with this
special Cyber Monday offer.
"My fans are so amazing and loyal, I wanted to do something special for them,"
explains Fergie. "I'm so excited to give them the chance to be the very first
to try Viva. This fragrance is so meaningful to me, and I'm thrilled to share
"Fergie is such an icon and symbol of strength," says Lily DeStefano, Vice
President of Avon North America Beauty. "We wanted to create a fragrance that
resonates with women everywhere, and I think we did just that with Viva."
The Inspiration: With Viva by Fergie, you can channel the confident and
sexiness of singer, actress, model and icon, Fergie. The latest collaboration
between Avon and the award-winning artist, Viva by Fergie is designed to bring
out the fearless woman within, celebrate feminine contrasts and propel her to
live outside the bounds. A sexy, spirited and seductive fragrance, Viva by
Fergie epitomizes the strength and independence of its namesake.
The Scent: Feminine. Empowered. Unconventional. Viva by Fergie is a sexy
contradiction of captivating cool herbs spiked with fierce lavender and
intriguing vetiver.A fragrance for women who want to live life on their own
terms, inspired by one of today's most empowering women, Fergie.
Captivating Cool Herbs Luscious greens and captivating herbs create a cool
effect that invigorates and refreshes the senses.
Fierce Lavender Fresh with floral, minty and spicy undertones, fierce lavender
delivers a modern contrast between masculine and feminine notes.
Intriguing Vetiver One of the most beautiful woody notes, intriguing vetiver
is wrapped in sweet leathery undertones, adding depth and sensuality to the
Where to Buy: To be among the first to experience Viva by Fergie, visit
www.avon.com on Monday, November 26, 2012.
Avon, the company for women, is a leading global beauty company, with over $11
billion in annual revenue. As the world's largest direct seller, Avon markets
to women in more than 100 countries through over 6 million active independent
Avon Sales Representatives. Avon's product line includes beauty products, as
well as fashion and home products, and features such well-recognized brand
names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, Avon Naturals,
and mark. Learn more about Avon and its products at www.avoncompany.com.
Multi-platinum recording artist Fergie joined The Black Eyed Peas in
2002,helping taketheir first disc together, Elephunk, triple platinum. In
2006, Fergie released her debut solo album, The Dutchess, which sold over 6
million copies worldwide. The Black Eye Peas fifthalbum, The E.N.D.,entered
the Billboard Top 200 chart at #1. The Black Eyed Peas made Billboard history
with the longest successive stay at the top of the chart.
Fergie has worked with Avon since 2009, launching two successful fragrances,
and also acting as an integral source of support for the Avon Foundation for
Women. In 2011, Fergie's first fragrance, Outspoken,was the recipient of the
prestigious FiFi new fragrance celebrity of the year award, bestowed by the
Fragrance Foundation to recognize the fragrance industry's most notable,
SOURCE Avon Products, Inc.
Contact: Elizabeth Bergman, Avon Products, Inc, +1-212-282-8197,
Elizabeth.Bergman@avon.com, or Lindsay Talley, Avon Products, Inc,
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