Oriental Trading Company Announces Enhanced iPad App for Christmas

  Oriental Trading Company Announces Enhanced iPad App for Christmas

  “Making A List And Checking It Twice” Means Merriment For Mobile Consumers
                                 This Holiday

Business Wire

OMAHA, Neb. -- November 15, 2012

Earlier this year Oriental Trading Company introduced its revolutionary iPad
app offering a dynamic, unique shopping experience to assist consumers with
their Halloween party planning. Today, Oriental Trading announces a new,
enhanced version of the free app, available on iTunes, for the upcoming
Christmas season. Once again, shoppers everywhere can conveniently use their
iPad tablets to purchase Christmas party supplies, order gifts, stuff
stockings, and have fun with over 40,000 products from the company’s vast

The streamlined usability and convenience of mobile shopping continues to
resonate with consumers. Oriental Trading Company recognizes this
revolutionary digital shift and is continually working to provide customers
with innovative tools to make their shopping experience easy and fun. Since
its initial launch in September, the Oriental Trading app has proven to be
popular with consumers, consistently ranking among the most downloaded free
catalog apps in the iTunes app store.

“Customer satisfaction remains our top priority,” said Sam Taylor, CEO of
Oriental Trading Company. “We listen to our customers and respond with
complete solutions that meet their needs and provide value to their daily
lives. The iPad’s portability is a proven time-saver for our busy customers
who are planning parties and events during the holiday season for their
families, school classrooms, businesses, and churches.”

Interactive enhancements to this newest version of the Oriental Trading iPad
app include a Trim the Tree feature, holiday costume runway, enhanced zoom
capability, increased social networking functionality, favorites lists, fun
activities for families, plus many others.

  *Trim the Tree allows shoppers to select ornaments (to scale) with a swipe
    of the finger and position them on a beautiful Christmas tree in a home
    setting to create the perfect look. A clever in-app light switch can be
    flipped on to set the holiday mood once the tree is trimmed.
  *The swipable, interactive runway of Christmas costumes for kids and adults
    provides quick viewing of hundreds of dress-up options.
  *Enhanced zoom functionality breaks away from a visual bounding box,
    expanding the image across the entire iPad screen for greater viewing
  *Decorate Your Own functionality provides endless entertainment for kids as
    they dress penguins, design sugary sweet gingerbread houses, and create
    their own sticker scenes.
  *Stop action video feature is reminiscent of traditional Christmas movies.
  *Favorites and social networking features allow customers to create lists
    of favorites products, drag and drop their favorites into the shopping
    cart, and share their favorites with friends and family through Facebook,
    Twitter, Pinterest and email.

The company’s www.orientaltrading.com website offers guaranteed lowest prices
on over 40,000 products, half of which are exclusive and cannot be found in
stores. To provide additional savings for mobile shoppers, Oriental Trading
has included a free shipping offer within the app.

“We are driven by our mission to make it easy and affordable for everyone to
celebrate, have fun, and express creativity throughout their lifetime,” Taylor
stated. “Offering the new iPad app to our customers is one more way to help
them save time and money this holiday season.”

Oriental Trading Company is ranked #7 among the Top 100 Online Retailers for
Customer Satisfaction, is one of the Top 50 Catalog Companies, and by the end
of the month will become a Berkshire Hathaway company.

About Oriental Trading Company

Oriental Trading Company is the nation’s largest direct retailer of
value-priced party supplies, arts and crafts, toys and novelties, and a
leading provider of school supplies and affordable home décor and giftware.
Oriental Trading is recognized as one of the Top 50 Catalog Companies and one
of the Top 10 Online Retailers for Customer Satisfaction. Oriental Trading
Company employs approximately 2,000 employees and offers more than 40,000
products to individuals, teachers, schools, churches, businesses and
not-for-profit organizations. From pink flamingos, party supplies and wedding
favors to holiday decorations, beading supplies and crafts, Oriental Trading
Company makes the world more fun. www.orientaltrading.com.

Photos/Multimedia Gallery Available:



Oriental Trading Company
Angela Drew, 402-596-2647
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