InboundWriter Announces New CEO and Adds $2.5 Million in Funding

InboundWriter Announces New CEO and Adds $2.5 Million in Funding

Online content innovator gains new investor Crosslink Capital, investor in
Omniture and Marin Software

SAN MATEO, Calif., Nov. 15, 2012 (GLOBE NEWSWIRE) -- InboundWriter®, the first
online content optimization system designed specifically for writers, today
announced the appointment of Skip Besthoff as its chief executive officer. The
company has also announced that under Besthoff's leadership it has raised $2.5
million in additional funding from existing and new investors to accelerate
its expansion into the enterprise market. In a separate announcement today,
InboundWriter announced the immediate commercial availability of its new
Enterprise tier online content optimization software for content producers.

Skip Besthoff, CEO of
InboundWriter
 Skip Besthoff, CEO of
 InboundWriter

"The opportunity for InboundWriter to make sophisticated online content
optimization as 'simple as a spellcheck' is huge," said Besthoff. "Our
software is critical for writers and marketers to make sure the online content
they produce can achieve their desired results of driving traffic, ranking and
engagement."

Besthoff joins the management team after being a long-time board member and
investor in the company through Castile Ventures. He has a deep understanding
of the online content optimization software landscape and is well-positioned
to lead the company, having worked closely with InboundWriter executives for
the last few years. Most recently, he has been instrumental in crafting the
enterprise market expansion strategy for InboundWriter, which is being rolled
out today and will be the company's focus in the coming year. Besthoff has 20
years of expertise in digital media and software-related business as an
investor, developer and strategist.

In conjunction with the development of the enterprise market expansion
strategy, the company has raised $2.5 million to support product development
and go-to-market efforts. Existing investors Castile Ventures, Rho Canada
Ventures, Formative Ventures and The Entrepreneurs' Fund III have contributed
to the additional investment along with new investor, Crosslink Capital.

Crosslink Capital is a leading stage-independent venture capital and growth
equity firm with over $1.8 billion in assets. For the past 20 years, Crosslink
Capital has invested in more than 100 private equity portfolio companies, at
the early, mid, and late stages, including Omniture (acquired by Adobe
Systems), Marin Software, Pandora, Ancestry.com, and many others. Crosslink's
lead partner for this investment, David Silverman, has deep expertise in the
web content market having previously invested in Omniture and Demand Media.

"With the explosion of Internet content coupled with the increasing emphasis
on online content quality from platforms such as Google and Facebook,
InboundWriter has tremendous potential to help content producers reach their
audiences," said Silverman. "InboundWriter is a highly attractive opportunity
for Crosslink and I'm looking forward to working with the new CEO, Skip
Besthoff, and his team to further propel InboundWriter's leadership in the
content marketing space."

"Today InboundWriter is introducing its next generation online content
optimization software, which incorporates sophisticated functionality designed
for large and medium-sized enterprises in order to enable them to drive online
content marketing in an automated and scalable manner," added Besthoff. "The
$2.5 million we've just raised will go a long way towards InboundWriter's
expansion into the enterprise market."

More information about InboundWriter is available at www.inboundwriter.com.

About InboundWriter

InboundWriter develops cloud-based software that incorporates real-time
information gathered from the web to automate the process of optimizing online
content. The application naturally integrates tailored best practices and deep
insights directly into the writing process. InboundWriter drives dramatic
improvements in both paid and organic site traffic as well as search engine
ranking, making it an indispensable tool for improving content reach and
engagement. An award-winning product, InboundWriter is the recipient of the
2012 People's Choice Stevie Award for Favorite Marketing / PR Solution. For
more information, visit www.inboundwriter.com, read the blog or follow us on
Twitter and Facebook.

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A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=15787

CONTACT: Media Contact:
         Natasha Grach on behalf of InboundWriter
         ngrach [at] inboundwriter.com

InboundWriter
 
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